Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit about a solution I'm working on to help small businesses with unifying their communication channels that way no customer opportunities are missed in the future.

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Direct download: DTM-John-Jantsch-Unified-Communication.mp3
Category:Podcast -- posted at: 2:38pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Direct download: DTM-Brent-Weaver2.mp3
Category:Podcast -- posted at: 11:41am MDT

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with.

Resources I Mention:

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

 

Direct download: DTM-John-Jantsch-Analytics.mp3
Category:Podcast -- posted at: 10:16am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She's also the author of the book — Smart Growth: How to Grow Your People to Grow Your Company.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Direct download: DTM-Whitney-JohnsonAug.mp3
Category:Podcast -- posted at: 9:08am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Direct download: DTM-Dale-Bertrand-2.mp3
Category:Podcast -- posted at: 10:17am MDT

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all 5 stages over the course of a long-term business relationship.

Resources I Mention:

Take The Marketing Assessment:

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

 

Direct download: DTM-John-Jantsch-5Stages.mp3
Category:Podcast -- posted at: 11:44am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.

More About Matt Dixon:

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Direct download: DTM-Matt-Dixon.mp3
Category:Podcast -- posted at: 10:53am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She's also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care.

Take The Marketing Assessment:

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Direct download: DTM-Brook-Stellas-New.mp3
Category:Podcast -- posted at: 8:49am MDT

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the 10 essential website elements every homepage needs to have.

Resources I Mention:

Take The Marketing Assessment:

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

 

Direct download: DTM-John-Jantsch-Website-Essentials-New.mp3
Category:Podcast -- posted at: 9:16pm MDT

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