Wed, 26 December 2012
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Wed, 19 December 2012
Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell into two camps - those with a book said yes it was very helpful and meaningful toContinue Reading
Does Every Consultant Need To Write a Book is a post from: Small Business Marketing Blog from Duct Tape Marketing |
Wed, 12 December 2012
Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. However, one thing he knew andContinue Reading
The Myth of a Salesman is a post from: Small Business Marketing Blog from Duct Tape Marketing |
Tue, 4 December 2012
Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It's the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it's been applied to his latest work, Likeable Business. But as Kerpen quickly points out, beingContinue Reading
Likeable Is Not a Department is a post from: Small Business Marketing Blog from Duct Tape Marketing |