Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

John Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.

Direct download: John_Interviews_Minter_Dial.mp3
Category:Podcast -- posted at: 7:30am CDT

On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme. 

Direct download: John_interviews_Payman_Taei.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.  

Direct download: John_interviews_Mark_Sanborn.mp3
Category:Podcast -- posted at: 7:30am CDT

Duct Tape Marketing's John Jantsch interviews Keith Ferrazzi and discusses his book, Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

Direct download: John_interviews_Keith_Ferrazzi.mp3
Category:Podcast -- posted at: 7:30am CDT

Alex Kantrowitz joins us on the Duct Tape Marketing Podcast to discuss his new book 'Day One'. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.

 

 

Direct download: John_interviews_Alex_Kantrowitz.mp3
Category:Podcast -- posted at: 7:30am CDT

Entrepreneur Steve Bousquet took his college job mowing lawns and transformed it into a successful business with thousands of customers. He stops by to talk about the learning curve that comes with founding your own company. As he shifted from technician to owner, he learned a lot of lessons about leadership, finance, culture-building, and more. He shares some of these lessons and talks about the importance of investing in you and your team's growth in order to build a company your customers love.

Direct download: John_Interviews_Steven_Bousquet.mp3
Category:Podcast -- posted at: 7:30am CDT

Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and testing within their organizations. Great business testing leads to true innovation, but most leaders don't understand how to apply the scientific method in their businesses. Osterwalder shares what any owner or entrepreneur can do to build their innovation muscle.

Direct download: John_Interviews_Alex_Osterwalder.mp3
Category:Podcast -- posted at: 7:30am CDT

Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to navigate and discover opportunities in today's marketing world.

Direct download: John_Interviews_Ben_Shapiro.mp3
Category:Podcast -- posted at: 7:30am CDT

Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the wrong challenges. He's developed a system for assessing a business's real needs that can help leaders and entrepreneurs hone in on the most pressing issues that, once fixed, free you up to create growth in your company.

Direct download: John_Interviews_Mike_Michalowicz_2.mp3
Category:Podcast -- posted at: 10:49am CDT

Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in reality, when leaders embrace curiosity and pause before giving advice, they build much happier, healthier, more effective teams. Bungay Stanier shares why that is, and what leaders can do to cultivate their curiosity.

Direct download: John_Interviews_Michael_Bungay_Stanier_2020.mp3
Category:Podcast -- posted at: 7:30am CDT

Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of context marketing. He explains what exactly that means and provides tips to help small business owners and marketers succeed in this new environment.

Direct download: John_Interviews_Mathew_Sweezey.mp3
Category:Podcast -- posted at: 7:30am CDT

Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew contend that when products are designed with intent and creativity, they can add tremendous value for a brand. Tune in to learn more about the power of a great promotional product and to hear stories of some great products in action.

Direct download: John_Interviews_Mark_Graham_and_Bobby_Lehew.mp3
Category:Podcast -- posted at: 7:30am CDT

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