Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Petra Kolber shares her views on perfection.