Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of context marketing. He explains what exactly that means and provides tips to help small business owners and marketers succeed in this new environment.

Direct download: John_Interviews_Mathew_Sweezey.mp3
Category:Podcast -- posted at: 6:30am MST