Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.

Direct download: John_Solo_Show_-_Content.mp3
Category:Podcast -- posted at: 8:31am CST

John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it's so important for everyone--whether they're employees or entrepreneurs--to continue to grow and learn new skills.

Direct download: John_Inteviews_Matt_Cooper.mp3
Category:Podcast -- posted at: 8:36am CST

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.

Direct download: John_Interviews_Jeff_Fromm.mp3
Category:Podcast -- posted at: 8:30am CST

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

Direct download: John_Interviews_Lindsay_Pedersen.mp3
Category:Podcast -- posted at: 8:20am CST

Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity. 

Direct download: John_Interviews_Tania_Katan.mp3
Category:Podcast -- posted at: 8:08am CST

Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.

Direct download: John_Interviews_Melissa_Smith.mp3
Category:Podcast -- posted at: 7:50am CST

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Direct download: John_Interviews_Scott_Ayres.mp3
Category:Podcast -- posted at: 7:17am CST

Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).

Direct download: John_Interviews_Jeanne_Bliss.mp3
Category:Podcast -- posted at: 8:48am CST

Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.

Direct download: John_Interviews_Scott_Young.mp3
Category:Podcast -- posted at: 8:13am CST

John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Direct download: John_Solo_Agency-Focused_SEO.mp3
Category:Podcast -- posted at: 8:08am CST

1