Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell into two camps - those with a book said yes it was very helpful and meaningful toContinue Reading

Does Every Consultant Need To Write a Book is a post from: Small Business Marketing Blog from Duct Tape Marketing

Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. However, one thing he knew andContinue Reading

The Myth of a Salesman is a post from: Small Business Marketing Blog from Duct Tape Marketing

Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It's the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it's been applied to his latest work, Likeable Business. But as Kerpen quickly points out, beingContinue Reading

Likeable Is Not a Department is a post from: Small Business Marketing Blog from Duct Tape Marketing

Marketing podcast with Robert Greene It's funny how pretty much everything is instructional in one way of another. When Robert Greene published the now cult classic The 48 Laws of Power people were a bit polarized. According to LA Times the book, "turned Greene into a cult hero with the hip-hop set, Hollywood elite andContinue Reading

Power Seduction War and Mastery is a post from: Small Business Marketing Blog from Duct Tape Marketing

John Jantsch of Duct Tape Marketing interviews Robert Greene author of The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law, and his most recent book Mastery.

Marketing podcast with Harley Manning (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I think most of us would agree that the reason our businesses exist is to exchange value with a customer for payment. Now, that's not theContinue Reading

Reexamining Why You're In Business is a post from: Small Business Marketing Blog from Duct Tape Marketing

Marketing podcast with DJ Waldow and Jason Falls (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) There are a handful of generally accepted “best practices” when it comes to email. Some have withstood the test of time and experiment,Continue Reading

With Email Marketing Sometimes You Need to Question the Rules is a post from: Small Business Marketing Blog from Duct Tape Marketing

John Jantsch of Duct Tape Marketing interviews Jason Falls & DJ Waldow.

Marketing podcast with Mike Michalowicz (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Okay, I'll admit the title of this post is a bit odd for a marketing blog, but it relates specifically to the title of a bookContinue Reading

How to Grow Giant Prize Winning Pumpkins is a post from: Small Business Marketing Blog from Duct Tape Marketing