Duct Tape Marketing (Podcast)
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to navigate and discover opportunities in today's marketing world.

Direct download: John_Interviews_Ben_Shapiro.mp3
Category:Podcast -- posted at: 7:30am CDT

Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the wrong challenges. He's developed a system for assessing a business's real needs that can help leaders and entrepreneurs hone in on the most pressing issues that, once fixed, free you up to create growth in your company.

Direct download: John_Interviews_Mike_Michalowicz_2.mp3
Category:Podcast -- posted at: 10:49am CDT

Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in reality, when leaders embrace curiosity and pause before giving advice, they build much happier, healthier, more effective teams. Bungay Stanier shares why that is, and what leaders can do to cultivate their curiosity.

Direct download: John_Interviews_Michael_Bungay_Stanier_2020.mp3
Category:Podcast -- posted at: 7:30am CDT

Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of context marketing. He explains what exactly that means and provides tips to help small business owners and marketers succeed in this new environment.

Direct download: John_Interviews_Mathew_Sweezey.mp3
Category:Podcast -- posted at: 7:30am CDT

Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew contend that when products are designed with intent and creativity, they can add tremendous value for a brand. Tune in to learn more about the power of a great promotional product and to hear stories of some great products in action.

Direct download: John_Interviews_Mark_Graham_and_Bobby_Lehew.mp3
Category:Podcast -- posted at: 7:30am CDT

Leadership expert, speaker, and author Mike Robbins has spent his career studying company culture and what goes in to building a successful organization. Robbins has identified the pillars that allow any team to grow trust and work together, and he shares them in his latest book We're All in This Together. On this episode, Robbins walks us through these pillars and shares some simple steps any leader can take to begin to craft a stronger company culture.

Direct download: John_Interviews_Mike_Robbins.mp3
Category:Podcast -- posted at: 7:30am CDT

Rock Thomas is a motivational speaker, best-selling author, and podcaster. After achieving his own financial success, he looked around and noticed that many others who did well in business struggled in their personal lives. Realizing that financial success was only part of the picture, Thomas set out to motivate people to uncover ways to access their whole-life wealth - financial, physical, emotional, and spiritual. He stops by the podcast to share some inspiration for those of us who are looking to reframe the way we think about ourselves in order to achieve new levels of success.

Direct download: John_Interviews_Rock_Thomas.mp3
Category:Podcast -- posted at: 7:30am CDT

Virtual tools to help facilitate remote work have suddenly become a major focus for many business owners. I've been using some great work-from-home-friendly tools for years, and I wanted to share my go-tos for everything from video recording to collaboration to file sharing. These tools can help you stay in touch in the immediate future, and you may find that you like them so much, you decide to keep them around even when business returns to normal.

Direct download: John_Jantsch_Solo_Show_Virtual_You.mp3
Category:Podcast -- posted at: 7:30am CDT

Many small business owners struggle with copywriting. How do you create a message that resonates with your audience but doesn't come off as too salesy? Author, speaker, and marketing expert Anik Singal has helped hundreds of thousands of entrepreneurs to grow their businesses. Today on the podcast, he shares his foolproof, 5-step process for writing copy that builds connection and gets you to the sale.

Direct download: John_Interviews_Anik_Singal.mp3
Category:Podcast -- posted at: 7:30am CDT

Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father's timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for individuals of all ages and backgrounds who want to learn how to achieve their goals by building connection and becoming more compassionate, thoughtful members of society.

Direct download: John_Interviews_Stephen_Covey.mp3
Category:Podcast -- posted at: 7:30am CDT

Jayne Warrilow, global speaker and founder of two businesses, stops by the podcast to discuss her latest venture: Sacred Changemakers. Last year, Warrilow realized she had a higher calling and purpose beyond the bounds of her previous work. She founded Sacred Changemakers to help other leaders to find their purpose and use their platforms to serve a greater societal good. 

Direct download: John_Interviews_Jayne_Warrilow.mp3
Category:Podcast -- posted at: 7:30am CDT

Are you curious about partner marketing and how to make it work? Robert Glazer, founder and CEO of Acceleration Partners, stops by the podcast to talk about the ins and outs of partner marketing. From what it is to how to make it work to the latest technology that's shaping the landscape, Glazer tells you all you need to know to create and run your own partner marketing program.

Direct download: John_Interviews_Robert_Glazer.mp3
Category:Podcast -- posted at: 7:30am CDT

Grant Baldwin made a name for himself as a successful keynote speaker before deciding to share his tips and tricks with others. He now runs The Speaker Lab, where he teaches business leaders and entrepreneurs who are looking to make speaking a part of their business - or their full-time gig - how to find and book clients and create speeches that resonate with audiences. He stops by to discuss his latest book The Successful Speaker, and impart some of his vast knowledge about the world of public speaking to listeners.

Direct download: John_Interviews_Grant_Baldwin_2020.mp3
Category:Podcast -- posted at: 7:30am CDT

Justin Brady is a communications and PR expert, writer, and podcast host. He stops by the podcast for what John Jantsch terms a " smorgasbord show" - where they talk about PR, communications, and related topics. If you're looking for tips to help get your business's name out there and win favorable press mentions, Brady has great advice.

Direct download: John_Interviews_Justin_Brady.mp3
Category:Podcast -- posted at: 7:30am CDT

There are a lot of reasons you might want to change someone's mind in business. Maybe you're a salesperson trying to convince someone to buy your product. Perhaps you're a boss, trying to persuade your team to accept your new business strategy. Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania, has spent time studying the science behind changing people's minds. He visits the podcast to talk about his latest book The Catalyst: How to Change Anyone's Mind and to share actionable advice for marketers, salespeople, and business leaders looking to convince others to change their minds about something.

Direct download: John_Interviews_Jonah_Berger_2020.mp3
Category:Podcast -- posted at: 7:30am CDT

Karen Kerrigan is the president and CEO of the Small Business & Entrepreneurship Council. She also chairs the newly-formed Small Business Roundtable, a coalition of leading small business and entrepreneurship organizations dedicated to advancing policy. She stops by to talk about all of the work her organizations are doing to advocate for small businesses in the political sphere. They work to shape policy in order to remove the barriers that often come along with starting and scaling a business, so that our vibrant community of American entrepreneurs can continue to grow and thrive.

Direct download: John_Interviews_Karen_Kerrigan.mp3
Category:Podcast -- posted at: 7:30am CDT

Micah Solomon is a best-selling author and keynote speaker on the topic of bottom-line growth through customer service. The good news is, more brands today are offering better customer service than ever before. The bad news is, customer's expectations are higher than ever, too. How can your brand create an experience that helps you keep customers around? Solomon shares how to hire the right customer service team, how to train them once they're on board, and talks about even more from his latest book, Ignore Your Customers (and They'll Go Away).

Direct download: John_Interviews_Micah_Solomon.mp3
Category:Podcast -- posted at: 7:30am CDT

Bryan Wish, founder of BW Missions, visits the Duct Tape Marketing Podcast to talk about building community. Wish's business helps entrepreneurs, authors, and thought leaders to develop their voice and point of view as a way to create a global community around what they believe in. Wish shares tips for anyone looking to build an authentic, engaged community centered on their brand and mission.

Direct download: John_Interviews_Bryan_Wish.mp3
Category:Podcast -- posted at: 7:30am CDT

Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owners must take to identify the kind of content that will resonate best with their audience. Plus, he shares how to craft content that's meaningful to your audience and produces real, measurable results for your business.

Direct download: John_Interviews_Lance_Cummins.mp3
Category:Podcast -- posted at: 7:30am CDT

Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they're using them as a lead generation tool or are selling the course to generate revenue, businesses are eager to get into the online learning space. As the space has become more crowded, though, it takes more effort to create courses that stand out. Ferriman shares how to build courses that provide real value to learners and generate positive results for the businesses who create them.

Direct download: John_Interviews_Justin_Ferriman.mp3
Category:Podcast -- posted at: 7:30am CDT

Chris Schembra is a keynote speaker, Broadway producer, dinner host, and entrepreneurial advisor whose passion is to facilitate human connection in an increasingly disconnected world. After experiencing a difficult time in his own life, Schembra began hosting dinner parties for friends. As the dinners grew, he realized that bringing people together over food and asking them to reflect on things they're grateful for is actually a powerful way to build connections and community. He's developed a foolproof method for hosting your own networking dinner parties, which he shares in his upcoming book, Gratitude and Pasta, and on this episode of the podcast.

Direct download: John_Interviews_Chris_Schembra.mp3
Category:Podcast -- posted at: 7:30am CDT

Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption and innovation. How do you tell stories about change without causing your audience to panic, feel judged, or grow distrustful? Telling stories about change is a tricky balancing act, but Margolis shares practical tips for helping leaders to craft stories about disruption that inspire rather than intimidate.

Direct download: John_Interviews_Michael_Margolis.mp3
Category:Podcast -- posted at: 7:30am CDT

Jack McGuinness is a co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. On this episode, McGuinness discusses his entrepreneurial journey, and he shares what he's learned about entrepreneurship and leadership, both from his personal experiences and his years helping other business leaders succeed.

Direct download: John_Interviews_Jack_McGuinness.mp3
Category:Podcast -- posted at: 7:30am CDT

Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It's one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks to their audience in a way that's engaging and shareable. Deziel has crafted a framework to help you find the right focus and format for your content, and she shares that with us on this episode.

Direct download: John_Interviews_Melanie_Deziel.mp3
Category:Podcast -- posted at: 7:30am CDT

Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He's taught countless business owners how to create their own podcast as a way to generate leads, start conversations with ideal customers, and build a reputation as a thought leader in an industry. Today on our podcast, Gordon shares his tips for podcasting as prospecting with our audience.

Direct download: John_Interviews_Steve_Gordon.mp3
Category:Podcast -- posted at: 7:30am CDT

Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if you're not ready for it, it can ruin you. But if you see it coming, you can get ahead of the curve and push innovative strategies to thrive in this new reality. McGrath shares stories of businesses who have successfully identified inflection points, and provides advice for leaders looking to spot potential disruption in their own industries.

Direct download: John_Interviews_Rita_McGrath.mp3
Category:Podcast -- posted at: 7:30am CDT

Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat. While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot of science around it, but that the research wasn't making its way down to the people who commuted into offices each and every day. So he left the corporate world and started his podcast (which later inspired the book) as a way to help workers discover the ingredients that go into building a happy, fulfilling work environment.

Direct download: John_Interviews_Bruce_Daisley.mp3
Category:Podcast -- posted at: 7:30am CDT

Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft an appropriate contract as a freelancer or service provider to maintaining compliance with privacy laws, Lieberman covers some of the biggest legal questions that small business owners face.

Direct download: John_Interviews_Jamie_Lieberman.mp3
Category:Podcast -- posted at: 7:30am CDT

Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book The Values Factor. How do we determine our true values? And how does doing so change the way we approach work and life? Dr. Demartini answers these questions and more in this episode.

Direct download: John_Interviews_Dr._John_Demartini.mp3
Category:Podcast -- posted at: 7:30am CDT

Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place to start. She shares five simple habits from her book that can help you get your day off on the right foot, so you can achieve everything that matters to you throughout the rest of your day.

Direct download: John_Interviews_Amy_Landino.mp3
Category:Podcast -- posted at: 7:30am CDT

Today's guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch out and build something new. They put their heads together and created Crossnet, a brand new sport that's a cross between four square and volleyball. Meade walks us through the process of building a new business and growing a following for a new game on this episode.

Direct download: John_Interviews_Gregory_Meade.mp3
Category:Podcast -- posted at: 7:30am CDT

Today's guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to those people whose leadership skills he most admired. That's what set him on the path to creating The Learning Leader Show and writing his book, Welcome to Management, both of which he discusses on this episode.

Direct download: John_Interviews_Ryan_Hawk.mp3
Category:Podcast -- posted at: 7:30am CDT

Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in online graphic design tools to why Guy started his own podcast, what he thinks about the podcasting landscape, and how he believes the channel can be harnessed to become a powerful marketing tool.

Direct download: John_Interviews_Guy_Kawasaki.mp3
Category:Podcast -- posted at: 7:30am CDT

Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business, stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper connection with your prospects and customers by putting a face to your name over digital communications with the use of personalized video. Beute talks about why he's passionate about personalized video, shares use cases for the technology, and talks about how he sees personalized video changing the landscape of sales and marketing.

Direct download: John_Interviews_Ethan_Beute.mp3
Category:Podcast -- posted at: 7:30am CDT

Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she's noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that comes from issues in communication. She's brought all her advice together in a new book, Connect First, to help people everywhere find meaning and a sense of accomplishment in the work that they do. On this episode, she shares some of the 52 action steps from her book.

Direct download: John_Interviews_Melanie_Katzman.mp3
Category:Podcast -- posted at: 7:30am CDT

Today's guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the pulse of the biggest trends that small business owners need to be paying attention to. If your business is on social media, you don't want to miss these insights!

Direct download: John_Interviews_Mike_Stelzner.mp3
Category:Podcast -- posted at: 7:30am CDT

Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you've heard people draw parallels between sports and business before, but when, like Goldberg, you've had a front-row seat to the world of professional sports for over 25 years, you gain some deep insights that others might miss.

Direct download: John_Interviews_Joel_Goldberg.mp3
Category:Podcast -- posted at: 7:30am CDT

Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today's marketing landscape, you can't stand out without creating a lot of content. But the trick is that it can't be junky content; it still needs to provide value for your followers. That's where a tool like Lately comes in. By using AI to analyze your existing long-form content, Lately is able to craft tons of high-quality short-form social media posts. Bradley Chernis shares more about how the tool works, why it's effective, and how you can start creating more meaningful content for your business.

Direct download: John_Interviews_Kate_Bradley_Chernis.mp3
Category:Podcast -- posted at: 7:30am CDT

John Livesay is a sales keynote speaker and author - he's also known as the Pitch Whisperer. He's here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great storytelling to the art of selling. Today's businesses can't simply rely on a list of past accomplishments to sell to prospects; instead, they need to craft a compelling story to win business. Livesay demonstrates how to do just that.

Direct download: John_Interviews_John_Livesay.mp3
Category:Podcast -- posted at: 7:30am CDT

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for identifying the biggest trends shaping business, shares what disruptive trends business owners need to be on the lookout for, and provides insight into how anyone can learn to spot megatrends in their industry.

Direct download: John_Interviews_Rohit_Bhargava.mp3
Category:Podcast -- posted at: 7:30am CDT

How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of "Break Through the Noise." Staples' firm is behind the creation of numerous viral campaigns and videos, so he knows what it takes to capture attention online. In this episode he discusses how small business owners can create highly shareable content.

Direct download: John_Interviews_Tim_Staples.mp3
Category:Podcast -- posted at: 7:30am CDT

John sits down with Drew McLellan, who owns and runs Agency Management Institute (AMI). Most agency owners feel like they're on an island, doing the hard work of running a business without someone to guide them. AMI serves as a resource for these entrepreneurs, and in this episode, McLellan shares tons of advice for owners - from his insights on the latest marketing trends to how to manage hiring within your agency.

Direct download: John_Interviews_Drew_McLellan.mp3
Category:Podcast -- posted at: 7:30am CDT

When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discuss his latest book, "Fanocracy," and shares how any business can build a fanocracy that will keep customers coming back again and again.

Direct download: John_Interviews_David_Meerman_Scott_2020.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch closes out the year by sharing his insights on where to focus your attention with your 2020 marketing strategy. What approaches will actually move the needle and win you new customers (or help you keep old ones) in the new year? John's got answers for you.

Direct download: John_2020_Marketing_Insights.mp3
Category:Podcast -- posted at: 7:30am CDT

Lukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the potential damage a slow site can cause, and he shares how to quickly evaluate your website and eliminate any issues with load time.

Direct download: John_Interviews_Lukas_Haensch.mp3
Category:Podcast -- posted at: 7:30am CDT

Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand. Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business owners craft social media plans that actually boost engagement (and, ultimately, sales). 

Direct download: John_Interviews_Claire_Diaz-Ortiz.mp3
Category:Podcast -- posted at: 7:07am CDT

Mike Yan, CEO of chat marketing platform ManyChat, sits down with John to discuss all things chat. Yan sees chat becoming an even more integral part of every business's marketing efforts in  the next handful of years, so he has helpful tips to help anyone get started with a chat marketing program.

Direct download: John_Interviews_Mike_Yan.mp3
Category:Podcast -- posted at: 7:09am CDT

Deanna Singh is a speaker, author, and the founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and she's dedicated to doing that through all of her work, including her latest book, Purposeful Hustle. In this episode, she shares why it's important to discover your purpose, how you can find yours, and what to do once you've uncovered it.

Direct download: John_Interviews_Deanna_Singh.mp3
Category:Podcast -- posted at: 7:30am CDT

Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed "Pinterest nerd," stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content marketers, but Meredith contends that, if you know how to use it, Pinterest can become an integral part in helping you meet business objectives.

Direct download: John_Interviews_Alisa_Meredith.mp3
Category:Podcast -- posted at: 7:30am CDT

Tom Cronin, the co-creator of The Portal movie and the leader of a global movement to get one billion people to meditate daily, stopped by the Duct Tape Marketing Podcast. Cronin began meditating more than two decades ago, when the stresses of a job in the fast-paced world of finance started causing problems in his life. Now, he's a passionate advocate for the powerful good that can come from meditation, and he shares with us why it can not only transform your life, but humanity at large.

Direct download: John_Interviews_Tom_Cronin_19.mp3
Category:Podcast -- posted at: 7:30am CDT

John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He talks about the journey the company's taken over the years, and what the team has done to stay true to the essence of their core business as they grow their teams and provide new products and services.

Direct download: John_Interviews_Yaniv_Masjedi.mp3
Category:Podcast -- posted at: 7:30am CDT

Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's about being authentic in what you think, do, and say.

Direct download: John_Interviews_Ron_Tite.mp3
Category:Podcast -- posted at: 7:30am CDT

Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you're able to build a happy team that enjoys work/life balance while still growing a great company.

Direct download: John_Interviews_Sabrina_Starling.mp3
Category:Podcast -- posted at: 7:30am CDT

John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing value through to closing the deal.

Direct download: John_Interviews_Chad_Peterson.mp3
Category:Podcast -- posted at: 7:30am CDT

John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business owners who may be struggling with their marketing or finances.

Direct download: John_Interviews_Amanda_Brinkman.mp3
Category:Podcast -- posted at: 7:30am CDT

Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a step-by-step guide to creating a workplace that embraces differences and empowers all of your employees to feel safe and do their best work.

Direct download: John_Interviews_Jennifer_Brown.mp3
Category:Podcast -- posted at: 7:30am CDT

John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients.

Direct download: John_Interviews_Bill_Cates.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing operation. Slone shares why things like automation are important for today's small businesses and provides advice to those who are just beginning to integrate these tools into their existing marketing efforts.

Direct download: John_Interviews_Josh_Slone.mp3
Category:Podcast -- posted at: 7:30am CDT

Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root cause? Eyal asks us to look at the true cause of distraction, and shows how finding that can help us create more focused and meaningful lives.

Direct download: John_Interviews_Nir_Eyal.mp3
Category:Podcast -- posted at: 7:30am CDT

Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can be to find the time to master the many pieces of small business marketing. That's why she and the team at Google aim to make it as simple as possible to get your business's name out there. Here, she shares some of the best tips for getting the most out of the Google Ads platform.

Direct download: John_Interviews_Kim_Spalding.mp3
Category:Podcast -- posted at: 7:30am CDT

Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heinecke has written the book (well, two books, actually!) on contact marketing, and in this episode he details what it is, why it works, and how you can start your own contact marketing campaign.

Direct download: John_Interviews_Stu_Heinecke.mp3
Category:Podcast -- posted at: 7:30am CDT

Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products for nearly 20 years, and she's sharing all of the lessons she's learned throughout her career in this book. On this episode, she and John discuss what product-focused entrepreneurs need to know about marketing to ensure that their companies succeed.

Direct download: John_Interviews_Jill_Soley.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today's reading is from the October 24 entry.

Direct download: John_Reads_from_The_Self-Reliant_Entrepreneur_October_24.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small, local business or a nationally-known brand, there are steps any business can take to build a brand with loyal customers who become fans, refer you to others, and return again and again.

Direct download: John_Interviews_Scott_McKain.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their efforts on referrals rather than the traditional sales cycle.

Direct download: John_Interviews_Michael_J._Maher.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote from Ralph Waldo Emerson and reflections on how to create your business's history as part of your entrepreneurial journey.

Direct download: John_Reads_from_The_Self-Reliant_Entrepreneur_October_17.mp3
Category:Podcast -- posted at: 7:30am CDT

John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of website design, from site layout and development to how to integrate tactical and strategic elements like landing pages, funnels, and SEO. Martinez shares his expertise and gives advice that's useful to all business owners, no matter what field or industry you're in.

Direct download: John_Interviews_Chris_Martinez.mp3
Category:Podcast -- posted at: 7:57am CDT

John speaks with author, speaker, and business coach Steve Farber. Farber is the founder and CEO of the Extreme Leadership Institute and the author of several books, including Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do. In this episode, Farber talks about why making love a discipline and practice in your business matters and shares how to do it.

Direct download: John_Interviews_Steve_Farber.mp3
Category:Podcast -- posted at: 8:28am CDT

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, structured as a daily devotional with 366 meditations to help entrepreneurs reach their full potential.

Direct download: John_Reads_from_TSRE_-_October_10.mp3
Category:Podcast -- posted at: 7:30am CDT

John interviews business coach and bestselling author David Finkel. Finkel discusses his latest book, The Freedom Formula, in which he advocates for a move away from the time and effort economy and towards the value economy.

Direct download: John_Interviews_David_Finkel.mp3
Category:Podcast -- posted at: 7:30am CDT

John sits down with Ryan Holiday, writer, media strategist, and leading expert on the ancient philosophy of Stoicism. Holiday talks about his latest book, Stillness is the Key, and shares how applying lessons from this ancient philosophy can help improve our modern lives.

Direct download: John_Interviews_Ryan_Holiday_2019.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur. Today's reading is from the October 2 entry, featuring a letter from Herman Melville to Nathaniel Hawthorne.

Direct download: TSRE_-_October_2_2.mp3
Category:Podcast -- posted at: 7:30am CDT

John chats with Jeremy Miller, founder of Sticky Branding and author of Brand New Name. He is a brand strategist, and here he shares why selecting the right brand name matters, plus the step-by-step process for finding the name that fits best with your business, product, or service.

Direct download: John_Interviews_Sticky_Branding.mp3
Category:Podcast -- posted at: 7:30am CDT

Dan Gershenson and Ian Cantle are marketing experts and part of the Duct Tape Marketing Consultant Network. On this episode, they discuss the book that they've co-authored with three other marketing consultants, Content Marketing for Local Search. In the book, they share what business owners can do to create content that captures the attention of prospects and customers throughout their journey, while also ranking well on Google.

Direct download: John_Interviews_Ian_Cantle_and_Dan_Gershenson.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Each page contains a reading from a Transcendentalist author and John's thoughts on the reading as it relates to leading a purposeful entrepreneurial life.

Direct download: TSRE_-_September_25.mp3
Category:Podcast -- posted at: 7:30am CDT

Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone is inherently creative, and when we develop a practice to nurture those creative impulses, we can tap into a whole new side of ourselves.

Direct download: John_Interviews_Chase_Jarvis.mp3
Category:Podcast -- posted at: 7:30am CDT

John reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is organized into 366 daily meditations for entrepreneurs; today's reading is from the September 18 entry.

Direct download: TSRE_-_September_18.mp3
Category:Podcast -- posted at: 7:30am CDT

John sits down with Jason Harris, CEO of creative agency Mekanism and author of The Soulful Art of Persuasion. They discuss the 11 habits Harris outlines in the book that can help anyone to become a master influencer.

Direct download: John_Interviews_Jason_Harris.mp3
Category:Podcast -- posted at: 7:30am CDT

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additional thoughts and comments on the reading.

Direct download: Sept11_1.mp3
Category:Podcast -- posted at: 7:30am CDT

John Warrillow, founder of The Value Builder System and author of Built to Sell shares what business owners must do to create a company that is appealing to investors and has the potential to thrive without them at the helm.

Direct download: John_Interviews_John_Warrillow.mp3
Category:Podcast -- posted at: 8:30am CDT

Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.

Direct download: John_Interviews_Jono_Bacon.mp3
Category:Podcast -- posted at: 7:47am CDT

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then provides his commentary on the reading.

Direct download: TSRE_-_September_4_1.mp3
Category:Podcast -- posted at: 7:52am CDT

Keynote speaker, musician, and author Brant Menswar stops by to discuss how to choose your purpose. His strategy for identifying your core values helps individuals and organizations hone in on their non-negotiables and begin to engage with the world in a purpose-driven way.

Direct download: John_Interviews_Brant_Menswar.mp3
Category:Podcast -- posted at: 7:59am CDT

John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.

Direct download: John_Solo_Show_-_Content.mp3
Category:Podcast -- posted at: 8:31am CDT

John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it's so important for everyone--whether they're employees or entrepreneurs--to continue to grow and learn new skills.

Direct download: John_Inteviews_Matt_Cooper.mp3
Category:Podcast -- posted at: 8:36am CDT

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.

Direct download: John_Interviews_Jeff_Fromm.mp3
Category:Podcast -- posted at: 8:30am CDT

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

Direct download: John_Interviews_Lindsay_Pedersen.mp3
Category:Podcast -- posted at: 8:20am CDT

Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity. 

Direct download: John_Interviews_Tania_Katan.mp3
Category:Podcast -- posted at: 8:08am CDT

Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.

Direct download: John_Interviews_Melissa_Smith.mp3
Category:Podcast -- posted at: 7:50am CDT

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Direct download: John_Interviews_Scott_Ayres.mp3
Category:Podcast -- posted at: 7:17am CDT

Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).

Direct download: John_Interviews_Jeanne_Bliss.mp3
Category:Podcast -- posted at: 8:48am CDT

Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.

Direct download: John_Interviews_Scott_Young.mp3
Category:Podcast -- posted at: 8:13am CDT

John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Direct download: John_Solo_Agency-Focused_SEO.mp3
Category:Podcast -- posted at: 8:08am CDT

Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.

Direct download: John_Interviews_Jeb_Blount.mp3
Category:Podcast -- posted at: 8:19am CDT

John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know about reviews, customer experience, and managing their online reputation.

Direct download: John_Interviews_Aaron_Weiche.mp3
Category:Podcast -- posted at: 8:19am CDT

John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.

Direct download: John_Solo_-_Niche_or_Not.mp3
Category:Podcast -- posted at: 9:04am CDT

Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with others who may be starting their own businesses.

Direct download: John_Interviews_Rand_Fishkin_2019.mp3
Category:Podcast -- posted at: 9:00am CDT

John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.

Direct download: John_Solo_GMB.mp3
Category:Podcast -- posted at: 8:35am CDT

John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. Here, she shares learnings and takeaways from the book. 

Direct download: John_Interviews_Laura_Vanderkam_2019.mp3
Category:Podcast -- posted at: 7:32am CDT

John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and tactics involved in producing high-quality content.

Direct download: John_Interviews_Rachel_Parker_2019.mp3
Category:Podcast -- posted at: 7:44am CDT