Duct Tape Marketing (Podcast)
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additional thoughts and comments on the reading.

Direct download: Sept11_1.mp3
Category:Podcast -- posted at: 7:30am CDT

John Warrillow, founder of The Value Builder System and author of Built to Sell shares what business owners must do to create a company that is appealing to investors and has the potential to thrive without them at the helm.

Direct download: John_Interviews_John_Warrillow.mp3
Category:Podcast -- posted at: 8:30am CDT

Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.

Direct download: John_Interviews_Jono_Bacon.mp3
Category:Podcast -- posted at: 7:47am CDT

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then provides his commentary on the reading.

Direct download: TSRE_-_September_4_1.mp3
Category:Podcast -- posted at: 7:52am CDT

Keynote speaker, musician, and author Brant Menswar stops by to discuss how to choose your purpose. His strategy for identifying your core values helps individuals and organizations hone in on their non-negotiables and begin to engage with the world in a purpose-driven way.

Direct download: John_Interviews_Brant_Menswar.mp3
Category:Podcast -- posted at: 7:59am CDT

John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.

Direct download: John_Solo_Show_-_Content.mp3
Category:Podcast -- posted at: 8:31am CDT

John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it's so important for everyone--whether they're employees or entrepreneurs--to continue to grow and learn new skills.

Direct download: John_Inteviews_Matt_Cooper.mp3
Category:Podcast -- posted at: 8:36am CDT

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.

Direct download: John_Interviews_Jeff_Fromm.mp3
Category:Podcast -- posted at: 8:30am CDT

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

Direct download: John_Interviews_Lindsay_Pedersen.mp3
Category:Podcast -- posted at: 8:20am CDT

Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity. 

Direct download: John_Interviews_Tania_Katan.mp3
Category:Podcast -- posted at: 8:08am CDT

Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.

Direct download: John_Interviews_Melissa_Smith.mp3
Category:Podcast -- posted at: 7:50am CDT

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Direct download: John_Interviews_Scott_Ayres.mp3
Category:Podcast -- posted at: 7:17am CDT

Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).

Direct download: John_Interviews_Jeanne_Bliss.mp3
Category:Podcast -- posted at: 8:48am CDT

Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.

Direct download: John_Interviews_Scott_Young.mp3
Category:Podcast -- posted at: 8:13am CDT

John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Direct download: John_Solo_Agency-Focused_SEO.mp3
Category:Podcast -- posted at: 8:08am CDT

Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.

Direct download: John_Interviews_Jeb_Blount.mp3
Category:Podcast -- posted at: 8:19am CDT

John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know about reviews, customer experience, and managing their online reputation.

Direct download: John_Interviews_Aaron_Weiche.mp3
Category:Podcast -- posted at: 8:19am CDT

John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.

Direct download: John_Solo_-_Niche_or_Not.mp3
Category:Podcast -- posted at: 9:04am CDT

Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with others who may be starting their own businesses.

Direct download: John_Interviews_Rand_Fishkin_2019.mp3
Category:Podcast -- posted at: 9:00am CDT

John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.

Direct download: John_Solo_GMB.mp3
Category:Podcast -- posted at: 8:35am CDT

John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. Here, she shares learnings and takeaways from the book. 

Direct download: John_Interviews_Laura_Vanderkam_2019.mp3
Category:Podcast -- posted at: 7:32am CDT

John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and tactics involved in producing high-quality content.

Direct download: John_Interviews_Rachel_Parker_2019.mp3
Category:Podcast -- posted at: 7:44am CDT

John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all that it takes to get into speaking and how to turn it into a source of revenue (or even a full-time career).

Direct download: John_Interviews_Grant_Baldwin_2019.mp3
Category:Podcast -- posted at: 8:14am CDT

Andrew Warner stops by the podcast to chat with John about his latest initiative, Bot Academy, and to share why he's so excited about what chat bot technology can do for your business.

Direct download: John_Interviews_Andrew_Warner_2019.mp3
Category:Podcast -- posted at: 7:43am CDT

John sits down with Jeanna Pool, marketing expert and creator of the coaching program Clients in BULK. They discuss the offline marketing approaches that can help you win new business in droves.

Direct download: John_Interviews_Jeanna_Pool.mp3
Category:Podcast -- posted at: 6:41am CDT

John shares his three step system for establishing a consistent flow of leads, developing a repeatable process for serving your clients, and engaging trusted partners - all to keep clients coming back year after year.

Direct download: John_Solo_Show_3_Steps.mp3
Category:Podcast -- posted at: 8:36am CDT

John speaks with Jim Kukral, marketing expert and the author of Your Journey to Becoming Unskippable. They discuss what it means to be unskippable, how it can help you win customers for life, and what you must do to become unskippable.

Direct download: John_Interviews_Jim_Kukral.mp3
Category:Podcast -- posted at: 8:45am CDT

John sits down with Zvi Band, co-founder and CEO of the CRM platform Contactually and author of Success Is in Your Sphere. Band shares all he's learned about relationship building and networking.

Direct download: John_Interviews_Zvi_Band.mp3
Category:Podcast -- posted at: 8:37am CDT

John chats with Jason Vandeboom, founder and CEO of ActiveCampaign, about how CRM, relationship building, email marketing, and marketing automation have changed for the better.

Direct download: John_Interviews_Jvandeboom.mp3
Category:Podcast -- posted at: 8:30am CDT

Rich Brooks, founder and creator of The Agents of Change digital marketing conference, stops by the podcast to talk about the elements that go into building a business event that establishes you as an industry leader.

Direct download: John_Interviews_Rich_Brooks.mp3
Category:Podcast -- posted at: 8:11am CDT

John sits down with Diana Kander, keynote speaker, innovation coach, and co-author of The Curiosity Muscle. They discuss the four questions any leader should ask to get curious about their business and improve their bottom line.

Direct download: John_Interviews_Diana_Kander.mp3
Category:Podcast -- posted at: 8:41am CDT

John interviews best-selling author Mark Manson about his latest book, Everything is F*cked: A Book About Hope. They discuss how to cultivate happiness and optimism in today's world.

Direct download: John_Interviews_Mark_Manson.mp3
Category:Podcast -- posted at: 8:34am CDT

John speaks with Brad Sugars, founder of ActionCOACH and co-author of Pulling Profits Out of a Hat. Sugars shares how a focus on five fundamental disciplines of business can empower any leader to grow their company exponentially.

Direct download: John_Interviews_Brad_Sugars.mp3
Category:Podcast -- posted at: 7:49am CDT

John chats with marketing expert and entrepreneur Neil Patel. They discuss Patel's book, Hustle. He talks about the process of discovering your true passion and the hard work that goes into finding and pursuing it.

Direct download: John_Interviews_Neil_Patel_2019.mp3
Category:Podcast -- posted at: 8:21am CDT

John speaks with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. A copywriting expert, Laura shares her secrets to writing killer copy.

Direct download: John_Interviews_Laura_Belgray_2019.mp3
Category:Podcast -- posted at: 8:37am CDT

John speaks with business strategist and author Jenny Blake. She is the author of the book Pivot, and speaks about how to handle plateaus in life. She shares how you decide what your next move is and how to make the pivots to get yourself there.

Direct download: John_Interviews_Jenny_Blake.mp3
Category:Podcast -- posted at: 8:46am CDT

John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.

Direct download: John_Interviews_Brian_Dean2019.mp3
Category:Podcast -- posted at: 8:41am CDT

John sits down with Allison Shapira, founder and CEO of Global Public Speaking. They discuss her book, Speak With Impact, and she shares insights into how to give a powerful, compelling presentation.

Direct download: John_Interviews_Allison_Shapira.mp3
Category:Podcast -- posted at: 8:38am CDT

John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.

Direct download: John_Interviews_Sandy_Rogers.mp3
Category:Podcast -- posted at: 8:27am CDT

John sits down with Ian Altman, B2B strategic consultant and author of Same Side Selling. They discuss why a major shift in the standard sales mentality is needed to better serve prospects and customers, and how to make that change within your business.

Direct download: John_Interviews_Ian_Altman.mp3
Category:Podcast -- posted at: 8:03am CDT

John visits with Cal Newport, computer scientist and author of Digital Minimalism. They discuss our collective tech obsession, and what we can do to find a healthier balance between our phone usage and high-quality leisure activities.

Direct download: John_Interviews_Cal_Newport.mp3
Category:Podcast -- posted at: 8:48am CDT

John sits down with Dan Janal, author of Write Your Book in a Flash, to discuss the benefits to any business owner of writing a book and the process for doing it.

Direct download: John_Interviews_Dan_Janal.mp3
Category:Podcast -- posted at: 8:56am CDT

John speaks with Michael Port, founder and CEO of Heroic Public Speaking, about the keys to giving an effective speech that builds trust and generates leads for your business.

Direct download: John_Interviews_Michael_Port.mp3
Category:Podcast -- posted at: 8:51am CDT

John sits down with John Lee Dumas, host of the popular podcast EOFire, to talk about how he got his start in podcasting and how business owners can create their own show.

Direct download: John_Interviews_John_Lee_Dumas_2019.mp3
Category:Podcast -- posted at: 8:20am CDT

John sits down with Roger Dooley to discuss his new book, Friction. They discuss the concepts of friction and organizational drag in business, and how to find and address issues of friction, even in an organization that's resistant to change.

Direct download: John_Interviews_Roger_Dooley.mp3
Category:Podcast -- posted at: 8:01am CDT

John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a business around their product idea.

Direct download: John_Interviews_Julies_Pieri.mp3
Category:Podcast -- posted at: 8:27am CDT

John visits with Tom Martin, author, speaker, and founder of the digital strategy agency Converse Media. Martin understands how difficult sales prospecting can be, and today he shares his secrets for making the process less intimidating.

Direct download: John_Interviews_Tom_Martin.mp3
Category:Podcast -- posted at: 8:26am CDT

John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.

Direct download: Donna_Cutting_J_Jantsch_Interview.mp3
Category:Podcast -- posted at: 7:53am CDT

John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn't) when you're crafting a story about your brand.

Direct download: John_Kyle_Gray_Interview_2018.mp3
Category:Podcast -- posted at: 8:13am CDT

John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to teaching other local business owners important marketing strategy and skills.

Direct download: John_Interviews_Sam_Ashdown.mp3
Category:Podcast -- posted at: 8:35am CDT

John chats with David Burkus, author of Friend of a Friend, about how and why to engage with your existing, meaningful contacts when networking, rather than trying to cultivate a whole new network.

Direct download: John_Interviews_David_Burkus.mp3
Category:Podcast -- posted at: 8:46am CDT

John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.

Direct download: John_Solo_-_TSRE.mp3
Category:Podcast -- posted at: 8:31am CDT

John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team.

Direct download: John_Interviews_Michael_Bungay_Stanier.mp3
Category:Podcast -- posted at: 9:05am CDT

John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.

Direct download: John_Solo_-_Strategy_First.mp3
Category:Podcast -- posted at: 8:41am CDT

John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.

Direct download: John_Interviews_Laura_Gassner_Otting.mp3
Category:Podcast -- posted at: 5:43am CDT

John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model.

Direct download: John_Solo_Show_-_Ignite.mp3
Category:Podcast -- posted at: 8:34am CDT

John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy.

Direct download: John_Solo_Show_-_Grow.mp3
Category:Podcast -- posted at: 8:47am CDT

John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature.

Direct download: John_Solo_Show_-_Build.mp3
Category:Podcast -- posted at: 8:51am CDT

John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.

Direct download: John_Interviews_Dan_Breeden.mp3
Category:Podcast -- posted at: 8:48am CDT

John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education and what it means for those who want to acquire or share knowledge.

Direct download: John_Interviews_Danny_Iny_2019.mp3
Category:Podcast -- posted at: 8:33am CDT

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

Direct download: John_Interviews_Arnie_Kuenn_1.mp3
Category:Podcast -- posted at: 8:49am CDT

John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your business problems.

Direct download: John_Interviews_Jay_Acunzo.mp3
Category:Podcast -- posted at: 8:40am CDT

John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.

Direct download: John_Interviews_Mark_Schaefer.mp3
Category:Podcast -- posted at: 8:34am CDT

John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.

Direct download: John_Solo_Website_Video.mp3
Category:Podcast -- posted at: 8:29am CDT

John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

Direct download: John_Interviews_Neil_Crist.mp3
Category:Podcast -- posted at: 8:34am CDT

John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.

Direct download: John_Solo_HTTPS.mp3
Category:Podcast -- posted at: 8:53am CDT

John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about managing their team and company.

Direct download: John_Interviews_Alan_Stein.mp3
Category:Podcast -- posted at: 8:27am CDT

John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

Direct download: John_Solo_Podcast_10_Website_2019.mp3
Category:Podcast -- posted at: 8:25am CDT

John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your business.

Direct download: John_Interviews_Melissa_Agnes.mp3
Category:Podcast -- posted at: 8:40am CDT

John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.

Direct download: John_Interviews_James_Fell.mp3
Category:Podcast -- posted at: 8:27am CDT

John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.

Direct download: John_Interviews_Abdo_Riani.mp3
Category:Podcast -- posted at: 8:05am CDT

John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we give our attention can improve our professional and personal lives.

Direct download: John_Interviews_Neen_James_2.mp3
Category:Podcast -- posted at: 12:10pm CDT

John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.

Direct download: John_Interviews_Ben_Robertson.mp3
Category:Podcast -- posted at: 11:37am CDT

John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.

Direct download: John_Interviews_Pamela_Wilson.mp3
Category:Podcast -- posted at: 4:12pm CDT

John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.

Direct download: John_Solo_Podcast_TOP.mp3
Category:Podcast -- posted at: 4:10pm CDT

John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.

Direct download: John_Interviews_Jill_Nelson.mp3
Category:Podcast -- posted at: 10:39pm CDT

This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.

Direct download: John_Interviews_Mike_Brown.mp3
Category:Podcast -- posted at: 11:50am CDT

John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.

Direct download: John_Interviews_Todd_Henry.mp3
Category:Podcast -- posted at: 12:27pm CDT

This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.

Direct download: John_Solo_Podcast_2019_Trends.mp3
Category:Podcast -- posted at: 6:10pm CDT

John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.

Direct download: John_Interviews_Paul_Jarvis.mp3
Category:Podcast -- posted at: 4:22pm CDT

John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he's navigating his business through this shift.

Direct download: John_Interviews_Matt_Scanlon.mp3
Category:Podcast -- posted at: 6:07pm CDT

John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.

Direct download: John_Interviews_Jason_Kander.mp3
Category:Podcast -- posted at: 1:55pm CDT

Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.

Direct download: Johns_Interview_with_Dan_Schawbel.mp3
Category:Podcast -- posted at: 1:38pm CDT

This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.

Direct download: John_Interviews_Seth_Godin.mp3
Category:Podcast -- posted at: 1:14pm CDT

Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do to foster more meaningful, thoughtful connections in a digital world.

Direct download: John_Interviews_Nick_Morgan.mp3
Category:Podcast -- posted at: 9:40pm CDT

John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.

Direct download: John_Interviews_Vince_Molinaro_1.mp3
Category:Podcast -- posted at: 10:50pm CDT

John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.

Direct download: John_Interviews_Louis_Gudema_1.mp3
Category:Podcast -- posted at: 3:14pm CDT

John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.

Direct download: Google_Ads_Solo_Podcast.mp3
Category:Podcast -- posted at: 10:16am CDT

Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.

Direct download: John_Interviews_Chris_Bailey.mp3
Category:Podcast -- posted at: 9:33am CDT

John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.

Direct download: John_Interviews_Pam_Didner_1.mp3
Category:Podcast -- posted at: 11:37pm CDT

Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

Direct download: John_Solo_Podcast_Seven_Steps.mp3
Category:Podcast -- posted at: 9:38am CDT

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Direct download: John_Interviews_Jay_Baer.mp3
Category:Podcast -- posted at: 11:39am CDT

Direct download: JJSolo_Podcast.mp3
Category:Podcast -- posted at: 2:18pm CDT

Direct download: Chris_Guillebeau.mp3
Category:Podcast -- posted at: 11:41am CDT

Direct download: bryaneisen.mp3
Category:Podcast -- posted at: 8:49am CDT

Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell into two camps - those with a book said yes it was very helpful and meaningful toContinue Reading

Does Every Consultant Need To Write a Book is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: guyk3.mp3
Category:Podcast -- posted at: 3:14am CDT

Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. However, one thing he knew andContinue Reading

The Myth of a Salesman is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: danpink2.mp3
Category:Podcast -- posted at: 2:00am CDT

Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It's the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it's been applied to his latest work, Likeable Business. But as Kerpen quickly points out, beingContinue Reading

Likeable Is Not a Department is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: davekerpen.mp3
Category:Podcast -- posted at: 2:25am CDT

Marketing podcast with Robert Greene It's funny how pretty much everything is instructional in one way of another. When Robert Greene published the now cult classic The 48 Laws of Power people were a bit polarized. According to LA Times the book, "turned Greene into a cult hero with the hip-hop set, Hollywood elite andContinue Reading

Power Seduction War and Mastery is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: DTM_RobertGreene.mp3
Category:Podcast -- posted at: 2:20am CDT

Marketing podcast with Harley Manning (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I think most of us would agree that the reason our businesses exist is to exchange value with a customer for payment. Now, that's not theContinue Reading

Reexamining Why You're In Business is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: Harley_Manning.mp3
Category:Podcast -- posted at: 3:02am CDT