Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

Direct download: John_Interviews_Lindsay_Pedersen.mp3
Category:Podcast -- posted at: 8:20am CDT