Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it's not about leaning into the latest gimmick, it's about being authentic in what you think, do, and say.

Direct download: John_Interviews_Ron_Tite.mp3
Category:Podcast -- posted at: 7:30am CST

Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you're able to build a happy team that enjoys work/life balance while still growing a great company.

Direct download: John_Interviews_Sabrina_Starling.mp3
Category:Podcast -- posted at: 7:30am CST

John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing value through to closing the deal.

Direct download: John_Interviews_Chad_Peterson.mp3
Category:Podcast -- posted at: 7:30am CST

John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business owners who may be struggling with their marketing or finances.

Direct download: John_Interviews_Amanda_Brinkman.mp3
Category:Podcast -- posted at: 7:30am CST

Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a step-by-step guide to creating a workplace that embraces differences and empowers all of your employees to feel safe and do their best work.

Direct download: John_Interviews_Jennifer_Brown.mp3
Category:Podcast -- posted at: 7:30am CST

John's guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their ideal clients.

Direct download: John_Interviews_Bill_Cates.mp3
Category:Podcast -- posted at: 7:30am CST

John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern marketing operation. Slone shares why things like automation are important for today's small businesses and provides advice to those who are just beginning to integrate these tools into their existing marketing efforts.

Direct download: John_Interviews_Josh_Slone.mp3
Category:Podcast -- posted at: 7:30am CST

Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really the root cause? Eyal asks us to look at the true cause of distraction, and shows how finding that can help us create more focused and meaningful lives.

Direct download: John_Interviews_Nir_Eyal.mp3
Category:Podcast -- posted at: 7:30am CST

Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how difficult it can be to find the time to master the many pieces of small business marketing. That's why she and the team at Google aim to make it as simple as possible to get your business's name out there. Here, she shares some of the best tips for getting the most out of the Google Ads platform.

Direct download: John_Interviews_Kim_Spalding.mp3
Category:Podcast -- posted at: 7:30am CST

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