Duct Tape Marketing
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to.

Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By investing in other companies, they can learn from other founders, gain exposure to new sectors, and understand emerging trends.

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Ben-Young.mp3
Category:Podcast -- posted at: 4:00pm MDT

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies. 

 

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-JJantsch-Gap.mp3
Category:Podcast -- posted at: 7:00pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast.

Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business goals and creating impactful experiences for your community.

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Isaac-Watson.mp3
Category:Podcast -- posted at: 4:30pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books.

Her new book Talking on Eggshells: Soft Skills for Hard Conversations shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives.

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Sam-Horn.mp3
Category:Podcast -- posted at: 8:00pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an “underground” serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants. He shares how outsourcing tasks to VAs can help businesses grow and be more profitable.

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Joe-Rare.mp3
Category:Podcast -- posted at: 7:00pm MDT

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them.

 

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

 
Direct download: DTM-John-SoloShow-July.mp3
Category:Podcast -- posted at: 8:35pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.

Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity. 

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Becky-Robinson2.mp3
Category:Podcast -- posted at: 7:30pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. 

​​His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books.

More About Josh Bernoff:

 

Learn More About The Agency Intensive Certification:

Take The Marketing Assessment:

 

This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Josh-Bernoff.mp3
Category:Podcast -- posted at: 12:10pm MDT

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