Duct Tape Marketing
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world.   

The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded “Canada's Most Admired Culture Award “ in 2022,  certified as “Great Places to Work - Canada” and named the “Best Remote Startups to work for”.     

Kristi is the author of the best-selling book It Pays to PLAY - How Play Improves Business Culture, a resource to implement play at work and improve the productivity and culture of companies. 

 

More About Kristi Herold:

  • Get a copy of Kristi's PLAYbook pdf with a top 10 list of ideas on how to integrate play at work and receive 25% off a JAM corporate team experience: here
  • kristiherold.com
  • JAM

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Kristi-Herold.mp3
Category:Podcast -- posted at: 11:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy.

Her forthcoming book, Unwired: Gaining Control Over Addictive Technologies shatters the illusion that we can control how much time we spend on our screens by resorting to self-help measures. 

 

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Gaia-Bernstein.mp3
Category:Podcast -- posted at: 11:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience.

 

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Henry-Adaso.mp3
Category:Podcast -- posted at: 10:40am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010.

Her upcoming book is called The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower where the mission is to normalize anxiety and leadership in today’s workplace. Morra shows that anxiety, with the right tools, can turn into a strength instead of a weakness.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Morra-Aarons-Mele.mp3
Category:Podcast -- posted at: 10:00am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books.

His upcoming book is a second edition of Bullseye Marketing where he teaches how to develop, launch, and scale a successful marketing strategy for B2B companies.

 

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Louis-Gudema.mp3
Category:Podcast -- posted at: 5:30pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area.

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products.

 

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Christina-Inge.mp3
Category:Podcast -- posted at: 12:20pm MDT

In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-David-Newman.mp3
Category:Podcast -- posted at: 10:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Jonah-Berger-2.mp3
Category:Podcast -- posted at: 10:38am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps.

Her forthcoming book, Wonderhell, reimagines the stories we tell ourselves about success bringing you happiness, and shows how mixed emotions like fear, uncertainty, and stress accompany success.

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Direct download: DTM-Laura-Gassner-Otting.mp3
Category:Podcast -- posted at: 11:30am MDT

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

Resources I mention:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: John-Jatsch-Frac-CMO..mp3
Category:Podcast -- posted at: 10:30am MDT

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Nowadays, we look for tools that let us be more productive and help us save an immense amount of time. AI is a really hot trend now and accessible to make some of our tasks easier. The newest trend in AI is ChatGPT, a tool that will change the way we work and become smarter in how we collect useful information and data for our businesses in order to create smarter strategies. In this episode, I teach you how ChatGPT will be shaking up the way we work and gain knowledge.

Resources I mention:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Direct download: DTM-John-Jantsch-ChatGPT.mp3
Category:Podcast -- posted at: 10:00am MDT

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