John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team.

John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.

John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.

John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model.

John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy.

John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature.

John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.

John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education and what it means for those who want to acquire or share knowledge.

John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.

John chats with Jay Acunzo, author of Break the Wheel, about why it's time to do away with best practices in order to create truly innovative solutions to your business problems.

John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.

John talks about why it's so important to include video on your website and shares tips for easy video creation, editing, and publication.

John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.

John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.

John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about managing their team and company.

John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.

John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your business.

John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.

John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.

John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we give our attention can improve our professional and personal lives.

John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.

John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.

John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.

John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.

This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.

John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.

This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.

John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.

John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he's navigating his business through this shift.

John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.

Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.

This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.

Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do to foster more meaningful, thoughtful connections in a digital world.

John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.

John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.

John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.

Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.

John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.

Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Petra Kolber shares her views on perfection.