The Duct Tape Marketing Podcast (Podcast)
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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Syndication

John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.

Direct download: John_Interviews_James_Fell.mp3
Category:Podcast -- posted at: 7:27am MDT

John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.

Direct download: John_Interviews_Abdo_Riani.mp3
Category:Podcast -- posted at: 7:05am MDT

John speaks with Neen James, author of "Attention Pays: How to Drive Productivity, Profitability, and Accountability," about how being intentional in how we give our attention can improve our professional and personal lives.

Direct download: John_Interviews_Neen_James_2.mp3
Category:Podcast -- posted at: 11:10am MDT

John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.

Direct download: John_Interviews_Ben_Robertson.mp3
Category:Podcast -- posted at: 10:37am MDT

John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.

Direct download: John_Interviews_Pamela_Wilson.mp3
Category:Podcast -- posted at: 3:12pm MDT

John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.

Direct download: John_Solo_Podcast_TOP.mp3
Category:Podcast -- posted at: 3:10pm MDT

John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.

Direct download: John_Interviews_Jill_Nelson.mp3
Category:Podcast -- posted at: 9:39pm MDT

This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.

Direct download: John_Interviews_Mike_Brown.mp3
Category:Podcast -- posted at: 10:50am MDT

John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.

Direct download: John_Interviews_Todd_Henry.mp3
Category:Podcast -- posted at: 11:27am MDT

This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can't afford to ignore these trends.

Direct download: John_Solo_Podcast_2019_Trends.mp3
Category:Podcast -- posted at: 5:10pm MDT

John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.

Direct download: John_Interviews_Paul_Jarvis.mp3
Category:Podcast -- posted at: 3:22pm MDT

John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he's navigating his business through this shift.

Direct download: John_Interviews_Matt_Scanlon.mp3
Category:Podcast -- posted at: 5:07pm MDT

John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.

Direct download: John_Interviews_Jason_Kander.mp3
Category:Podcast -- posted at: 12:55pm MDT

Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.

Direct download: Johns_Interview_with_Dan_Schawbel.mp3
Category:Podcast -- posted at: 12:38pm MDT

This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.

Direct download: John_Interviews_Seth_Godin.mp3
Category:Podcast -- posted at: 12:14pm MDT

Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do to foster more meaningful, thoughtful connections in a digital world.

Direct download: John_Interviews_Nick_Morgan.mp3
Category:Podcast -- posted at: 8:40pm MDT

John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.

Direct download: John_Interviews_Vince_Molinaro_1.mp3
Category:Podcast -- posted at: 9:50pm MDT

John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.

Direct download: John_Interviews_Louis_Gudema_1.mp3
Category:Podcast -- posted at: 2:14pm MDT

John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.

Direct download: Google_Ads_Solo_Podcast.mp3
Category:Podcast -- posted at: 9:16am MDT

Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.

Direct download: John_Interviews_Chris_Bailey.mp3
Category:Podcast -- posted at: 8:33am MDT

John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.

Direct download: John_Interviews_Pam_Didner_1.mp3
Category:Podcast -- posted at: 10:37pm MDT

Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.

Direct download: John_Solo_Podcast_Seven_Steps.mp3
Category:Podcast -- posted at: 8:38am MDT

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Direct download: John_Interviews_Jay_Baer.mp3
Category:Podcast -- posted at: 10:39am MDT

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandy McEwen Podcast Transcript

My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she’s learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years.

Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo.

McEwen has been featured in a number of publications, including the Huffington PostInc., and Search Engine Journal.

Questions I ask Mandy McEwen:
  • How do you define scaling?
  • What holds people back from scaling in the traditional sense?
  • How do business owners identify what tasks to outsource first?
What you’ll learn if you give a listen:
  • Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully
  • How sharing your company’s vision can help you find the best employees, either freelance or full-time
  • Why having a set process and system for hiring and on-boarding is critical
Key takeaways from the episode and more about Mandy McEwen:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Mandy_McEwen_1.mp3
Category:Podcast -- posted at: 8:00am MDT

How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Benjamin Spall Podcast Transcript

This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name.

For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. On today’s episode, we talk about what we can learn from the morning routines of successful people when creating our own set of rituals to start the day.

Spall has contributed to various other publications, including Entrepreneur, Business Insider, and the Huffington Post.

Questions I ask Benjamin Spall:
  • What are some of the known benefits of having a morning routine?
  • How do you create a shutdown ritual?
  • Did you discover any patterns, or things that everybody does, in the morning?
What you’ll learn if you give a listen:
  • How sticking to your morning routine can make you more productive all day long
  • Why you can’t forget about your evening routine to set you up for success the next day
  • How to use “habit stacking” to make your routine easier to follow
Key takeaways from the episode and more about Benjamin Spall:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Benjamin_Spall.mp3
Category:Podcast -- posted at: 8:00am MDT

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steve A. Miller Podcast Transcript

This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it’s what we discuss here on the podcast.

Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola.

He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week.

Questions I ask Steve A. Miller:
  • What is the uncopyable mindset?
  • How do you innovate to create a better experience for your customers?
  • How can owning a word help you define your brand?
What you’ll learn if you give a listen:
  • How to make your customers stop caring about price
  • The difference between loyalty and attachment
  • Why competition doesn’t breed innovation, it breeds conformity
Key takeaways from the episode and more about Steve A. Miller:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Steve_A_Miller.mp3
Category:Podcast -- posted at: 8:00am MDT

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Shep Hyken Podcast Transcript


This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty.

Hyken’s previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Hyken works with companies to revolutionize their approach to customer service and to help them build loyalty and longstanding relationships with their clients. In this episode, Hyken details the ways in which becoming the company that is most convenient to do business with can help you stand out from the competition and create lifelong customers.

Questions I ask Shep Hyken:
  • Why convenience as a revolution? Hasn’t convenience always been a good idea?
  • How can a small business owner apply the friction reduction principles used by a giant company, like Amazon, to strengthen their company?
  • Where can small business owners begin to look for places to unearth the potential for innovation?
What you’ll learn if you give a listen:
  • Why you’re now expected to compete with the best customer service a client’s ever received from anyone, rather than just your direct competitors
  • How to use what your competitors are doing as a benchmark, not a goal
  • Why looking outside your industry can help you find inspiration for innovation
Key takeaways from the episode and more about Shep Hyken:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Shep_Hyken_3.mp3
Category:Podcast -- posted at: 8:00am MDT

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing

 

Marketing Podcast with Dolly Chugh Podcast Transcript


My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias.

Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research, and The American Economic Review. Her research has also been featured on numerous media outlets including National Public Radio, The Washington PostThe New York Times, and The Economist.

In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they’d like.

Questions I ask Dolly Chugh:
  • What do you mean when you say “being the person you mean to be”?
  • How can I, as the leader of a company, make fighting bias and promoting diversity a priority?
  • How much does a lack of exposure to diversity contribute to unconscious bias?
What you’ll learn if you give a listen:
  • How you can be a vulnerable leader and be willing to admit that you’re learning and working to correct your own unconscious bias
  • How running better meetings can help you combat bias within your organization
  • How you can be an activist, with a little “a,” in your everyday life
Key takeaways from the episode and more about Dolly Chugh:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Dolly_Chugh.mp3
Category:Podcast -- posted at: 8:00am MDT

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Todd Hockenberry Podcast Transcript


My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, which we discuss today.

Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes.

Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre.

Questions I ask Todd Hockenberry:
  • What’s new that you are bringing to the subject of inbound?
  • What is the “inbound organization”?
  • How do you encourage your employees across all departments to embrace the inbound culture shift?
What you’ll learn if you give a listen:
  • How the idea of “inbound” goes far beyond the reaches of marketing
  • Why you need to stay focused on the customer throughout their entire interaction with your company
  • How to shift your perspective from business owner to prospective client
Key takeaways from the episode and more about Todd Hockenberry:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Todd_Hockenberry.mp3
Category:Podcast -- posted at: 8:00am MDT

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rand Fishkin Podcast Transcript


My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta.

Questions I ask Rand Fishkin:
  • Where does SEO sit today?
  • Why include the painfully honest advice in your book?
  • What is some common advice you give people?
What you’ll learn if you give a listen:
  • Why you need to discover your unique value
  • How Fishkin’s business point of view has changed over the years
  • What’s coming next in the marketing world
Key takeaways from the episode and more about Rand Fishkin:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Rand_Fishkin_2.mp3
Category:Podcast -- posted at: 8:00am MDT

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Vanderkam Podcast Transcript


My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done.

Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours.

Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds.

Questions I ask Laura Vanderkam:
  • What are some of the biggest time-drain patterns?
  • Is there a place for procrastination?
  • How much does multitasking cost us?
What you’ll learn if you give a listen:
  • Why there is so much stress around getting a lot done
  • Why people are more productive during some times of the day compared to others
  • Whether or not you should track your time
Key takeaways from the episode and more about Laura Vanderkam:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Laura_Vanderkam_2.mp3
Category:Podcast -- posted at: 2:00pm MDT

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andrew Warner Podcast Transcript


My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today.

Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture.

After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy.

Questions I ask Andrew Warner:
  • Why should people be paying attention to chat bots?
  • What are some business use cases for chat bots?
  • How will chat bots evolve?
What you’ll learn if you give a listen:
  • Why people should pay attention to chat bots
  • How chat bots can help your customer service
  • How email and chat bots can work hand-in-hand
Key takeaways from the episode and more about Kyle Gray:

Like this show? Click on over and give us a review on iTunes, please!


This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Direct download: John_Interviews_Andrew_Warner.mp3
Category:Podcast -- posted at: 8:00am MDT

Direct download: JJSolo_Podcast.mp3
Category:Podcast -- posted at: 1:18pm MDT

Direct download: Chris_Guillebeau.mp3
Category:Podcast -- posted at: 10:41am MDT

Direct download: bryaneisen.mp3
Category:Podcast -- posted at: 7:49am MDT

Marketing podcast with Guy Kawasaki I asked the question contained in the title of this post in a community I moderate on Google+ (Consultant Exchange- join us if you are a coach or consultant) Somewhat predictably answers fell into two camps - those with a book said yes it was very helpful and meaningful toContinue Reading

Does Every Consultant Need To Write a Book is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: guyk3.mp3
Category:Podcast -- posted at: 2:14am MDT

Marketing podcast with Dan Pink My father was a salesman in the classic Willy Loman kind of way, without the sad tragedy part. He got up each week, packed his bags and went on the road to exchange his time and information for the monetary reward of an order. However, one thing he knew andContinue Reading

The Myth of a Salesman is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: danpink2.mp3
Category:Podcast -- posted at: 1:00am MDT

Marketing podcast with Dave Kerpen Dave Kerpen had the foresight a few years ago to lock up the term Likeable. It's the name of his business, Likeable Media, the name of his mega selling book Likeable Social Media and it's been applied to his latest work, Likeable Business. But as Kerpen quickly points out, beingContinue Reading

Likeable Is Not a Department is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: davekerpen.mp3
Category:Podcast -- posted at: 1:25am MDT

Marketing podcast with Robert Greene It's funny how pretty much everything is instructional in one way of another. When Robert Greene published the now cult classic The 48 Laws of Power people were a bit polarized. According to LA Times the book, "turned Greene into a cult hero with the hip-hop set, Hollywood elite andContinue Reading

Power Seduction War and Mastery is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: DTM_RobertGreene.mp3
Category:Podcast -- posted at: 1:20am MDT

Marketing podcast with Harley Manning (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I think most of us would agree that the reason our businesses exist is to exchange value with a customer for payment. Now, that's not theContinue Reading

Reexamining Why You're In Business is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: Harley_Manning.mp3
Category:Podcast -- posted at: 2:02am MDT

Marketing podcast with Mike Michalowicz (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Okay, I'll admit the title of this post is a bit odd for a marketing blog, but it relates specifically to the title of a bookContinue Reading

How to Grow Giant Prize Winning Pumpkins is a post from: Small Business Marketing Blog from Duct Tape Marketing

Direct download: Mike_Pumkinplan.mp3
Category:Podcast -- posted at: 3:22am MDT

Marketing podcast with Phil Auerswald (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Here's my take. There is no resource scarcity issue, dependence on oil, shortage of water, climate change, political gridlock or disease treatment that can't be solvedContinue Reading

There's Never Been a Better Time To Be an Entrepreneur is a post from: Small Business Marketing Blog from Duct Tape Marketing

Category:Podcast -- posted at: 3:21am MDT

What Does Technology Want From Us?This content from: Duct Tape Marketing

What Does Technology Want From Us?This content from: Duct Tape Marketing Marketing podcast with Kevin Kelly (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I ran a post last week outlining the way that I use a piece of [...]
Direct download: DTM_KevinKelly.mp3
Category:Podcast -- posted at: 7:56am MDT

Creating Customer BlissThis content from: Duct Tape Marketing

Creating Customer BlissThis content from: Duct Tape Marketing Marketing podcast with Jeanne Bliss (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) My guest for this week's episode of the Duct Tape Marketing Podcast is customer experience expert Jeanne Bliss. [...]
Direct download: DTM_JeanneBliss.mp3
Category:Podcast -- posted at: 6:46am MDT

How to Find Part Time and Intern Help and GigsThis content from: Duct Tape Marketing

How to Find Part Time and Intern Help and GigsThis content from: Duct Tape Marketing Marketing podcast with Cari Sommer (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) The trend towards virtual work and virtual workers has grown so [...]
Direct download: DTM_CariSommer.mp3
Category:Podcast -- posted at: 6:00am MDT

The 4-Hour Entrepreneurial BodyThis content from: Duct Tape Marketing

The 4-Hour Entrepreneurial BodyThis content from: Duct Tape Marketing Marketing podcast with Tim Ferriss (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) This time of year the Internet, media and bookstores are filled with books, stories and advice on [...]
Direct download: DTM_TimFerriss.mp3
Category:Podcast -- posted at: 6:44am MDT

Has the Definition of a Job Changed Forever?This content from: Duct Tape Marketing

Has the Definition of a Job Changed Forever?This content from: Duct Tape Marketing Marketing podcast with Scott Gerber (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) The current generation of students graduating from college is finding that the combination [...]
Direct download: DTM_ScottGerber.mp3
Category:Podcast -- posted at: 6:43am MDT

Accelerate Your StartupThis content from: Duct Tape Marketing

Accelerate Your StartupThis content from: Duct Tape Marketing Marketing podcast with Brad Feld (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) One of the best ways to get your new business up and going fast is to learn from [...]
Direct download: DTM_BradFeld.mp3
Category:Podcast -- posted at: 7:30am MDT

The Content Inspiration and Creation RulesThis content from: Duct Tape Marketing

The Content Inspiration and Creation RulesThis content from: Duct Tape Marketing Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) The need to produce lots of educational content is a given these [...]
Direct download: DTM_ContentRules.mp3
Category:Podcast -- posted at: 4:48am MDT

Smarter Faster Cheaper PodcastThis content from: Duct Tape Marketing

Smarter Faster Cheaper PodcastThis content from: Duct Tape Marketing Marketing podcast with David Siteman Garland (Click to play or right click and "Save As" to download - Subscribe now via iTunes Those three words - smarter, faster, cheaper are certainly the rallying cry for these times and a welcome dose of marketing reality for those [...]
Direct download: DTM_DavidSiteman.mp3
Category:Podcast -- posted at: 6:30am MDT

Do Small Businesses Need to Communicate MissionThis content from: Duct Tape Marketing

Do Small Businesses Need to Communicate MissionThis content from: Duct Tape Marketing Marketing podcast with John Spence (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Many small business owner don't pay much heed to some of the routinely accepted [...]
Direct download: DTM_JohnSpence.mp3
Category:Podcast -- posted at: 7:23am MDT

Are You Living The Life Other People Expect You ToThis content from: Duct Tape Marketing

Are You Living The Life Other People Expect You ToThis content from: Duct Tape Marketing Marketing podcast with Chris Guillebeau (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing podcast is Chris Guillebeau. Chris writes, travels, and [...]
Direct download: DTM_ChrisGuillebeau.mp3
Category:Podcast -- posted at: 6:55am MDT

Talking Small Business With the New York TimesThis content from: Duct Tape Marketing

Talking Small Business With the New York TimesThis content from: Duct Tape Marketing Marketing podcast with Loren Feldman (Click to play or right click and "Save As" to download - Subscribe now via iTunes The world of traditional publishing has changed dramatically over the years and more and more publications are looking for ways to [...]
Direct download: DTM_LorenF.mp3
Category:Podcast -- posted at: 6:48am MDT

Great Presentations Start With ResonanceThis content from: Duct Tape Marketing

Great Presentations Start With ResonanceThis content from: Duct Tape Marketing Marketing podcast with Nancy Duarte (Click to play or right click and "Save As" to download - Subscribe now via iTunes I've been thinking and talking a lot of late about the topic of making great presentations because I think the ability to help people [...]
Direct download: DTM_NancyDuarte.mp3
Category:Podcast -- posted at: 4:10am MDT

Consider eBay as a Small Business Sales ChannelThis content from: Duct Tape Marketing

Consider eBay as a Small Business Sales ChannelThis content from: Duct Tape Marketing Marketing podcast with Lin Shearer (Click to play or right click and "Save As" to download - Subscribe now via iTunes I spent a significant amount of time with eBay sellers this year as I participated in a four city event called [...]
Direct download: DTM_LinShearer_2.mp3
Category:Podcast -- posted at: 6:54am MDT

Talking Money With inDineroThis content from: Duct Tape Marketing

Talking Money With inDineroThis content from: Duct Tape Marketing Marketing podcast with Jessica Mah (Click to play or right click and "Save As" to download - Subscribe now via iTunes For this week's episode of the Duct Tape Marketing Podcast I visited with Jessica Mah, the twenty something co-founder and chief architect of inDinero. inDinero [...]
Direct download: DTM_JessicaMah.mp3
Category:Podcast -- posted at: 5:49am MDT

The Power of Sound

This content from: Duct Tape Marketing

The Power of SoundThis content from: Duct Tape Marketing Marketing podcast with Fabeku Fatunmise (Click to play or right click and "Save As" to download - Subscribe now via iTunes Marketers know that the senses play a big role in how we are attracted and what we ultimately buy. But the impact of our sensory [...]
Direct download: FabekuFatunmise-BlueMorphoSample.mp3
Category:Podcast -- posted at: 5:55am MDT

Creating a Boutique BusinessThis content from: Duct Tape Marketing

Creating a Boutique BusinessThis content from: Duct Tape Marketing Marketing podcast with Sarah Petty (Click to play or right click and "Save As" to download - Subscribe now via iTunes The term boutique is often associated with fashion or beauty related businesses, but it's a concept that can apply to any business. Case in point [...]
Direct download: DTM_SarahPetty.mp3
Category:Podcast -- posted at: 6:57am MDT

Sprouter Is Growing Start-up Business ConnectionsThis content from: Duct Tape Marketing

Sprouter Is Growing Start-up Business ConnectionsThis content from: Duct Tape Marketing Marketing podcast with Sarah Prevette (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing Podcast is Sarah Prevette, the CEO and Founder of Sprouter and professional [...]
Direct download: DTM_SarahPrevette.mp3
Category:Podcast -- posted at: 7:23am MDT

How Evernote Is Changing the Free ModelThis content from: Duct Tape Marketing

How Evernote Is Changing the Free ModelThis content from: Duct Tape Marketing Marketing podcast with Phil Libin (Click to play or right click and "Save As" to download - Subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I had the chance to visit with Evernote CEO Phil Libin. Evernote is [...]
Direct download: DTM_PhilLibin.mp3
Category:Podcast -- posted at: 9:03am MDT

Color As Branding ElementThis content from: Duct Tape Marketing

Color As Branding ElementThis content from: Duct Tape Marketing Marketing podcast with Kate Smith (Click to play or right click and "Save As" to download - Subscribe now via iTunes Color has built in meaning and symbolism and can be a strong element of your brand when used strategically. In this episode of the Duct [...]
Direct download: DTM_KateSmith.mp3
Category:Podcast -- posted at: 4:20am MDT

Social Media Makes Email Even StrongerThis content from: Duct Tape Marketing

Social Media Makes Email Even StrongerThis content from: Duct Tape Marketing Marketing podcast with Gail Goodman (Click to play or right click and "Save As" to download - Subscribe now via iTunes This week's guest on the Duct Tape Marketing podcast is Gail Goodman, Chairman, President, and Chief Executive Officer of leading email marketing service [...]
Direct download: DTM_GailGoodman.mp3
Category:Podcast -- posted at: 5:42am MDT

Talking Little Things with Tom PetersThis content from: Duct Tape Marketing

Talking Little Things with Tom PetersThis content from: Duct Tape Marketing Marketing podcast with Tom Peters (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this episode of the Duct Tape Marketing Podcast is management consultant and author of a dozens of books, including the [...]
Direct download: DTM_TomPeters_2.mp3
Category:Podcast -- posted at: 5:50am MDT

What Does Open Leadership Look Like?This content from: Duct Tape Marketing

What Does Open Leadership Look Like?This content from: Duct Tape Marketing Marketing podcast with Charlene Li (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing Podcast is former Forrester analyst, founder of the Altimeter Group and author [...]
Direct download: DTM_CharleneLi.mp3
Category:Podcast -- posted at: 6:09am MDT

Power Friending PodcastThis content from: Duct Tape Marketing

Power Friending PodcastThis content from: Duct Tape Marketing Marketing podcast with Amber MacArthur (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this episode of the Duct Tape Marketing Podcast is Amber Mac, online video celebrity and author of Power Friending - Demystifying Social Media [...]
Direct download: DTM_AmberMac.mp3
Category:Podcast -- posted at: 8:00am MDT

Are You Delivering Happiness?This content from: Duct Tape Marketing

Are You Delivering Happiness?This content from: Duct Tape Marketing Marketing podcast with Tony Hsieh (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for today's episode of the Duct Tape Marketing podcast is Tony Hsieh, CEO of the billion dollar company Zappos. Tony describes Zappos as [...]
Direct download: DTM_TonyHsieh_2.mp3
Category:Podcast -- posted at: 9:27am MDT

The Marketing Funnel Is BrokenThis content from: Duct Tape Marketing

The Marketing Funnel Is BrokenThis content from: Duct Tape Marketing Marketing podcast with Joseph Jaffe (Click to play or right click and "Save As" to download - Subscribe now via iTunes Marketers have used the metaphor of the marketing funnel for decades. The idea being to draw lots of leads into the very big open [...]
Direct download: DTM_JosephJaffe.mp3
Category:Podcast -- posted at: 5:44am MDT

Marketing in the Age of GoogleThis content from: Duct Tape Marketing

Marketing in the Age of GoogleThis content from: Duct Tape Marketing Marketing podcast with Vanessa Fox (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing podcast is ex Googler Vanessa Fox. Fox is the author of Marketing in the [...]
Direct download: DTM_VanessaFox.mp3
Category:Podcast -- posted at: 8:03am MDT

SOBCon Founder Liz Strauss on Virtual and Concrete

This content from: Duct Tape Marketing

SOBCon Founder Liz Strauss on Virtual and ConcreteThis content from: Duct Tape Marketing Marketing podcast with Liz Strauss (Click to play or right click and "Save As" to download - Subscribe now via iTunes My guest for this week's episode of the Duct Tape Marketing podcast is Liz Strauss, CEO and founder of SOBCon and author of [...]
Category:Podcast -- posted at: 9:46am MDT

Changes Come to YelpThis content from: Duct Tape Marketing

Changes Come to YelpThis content from: Duct Tape Marketing Marketing podcast with Luther Lowe (Click to play or right click and "Save As" to download - Subscribe now via iTunes The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an [...]
Direct download: DTM_LutherLowe.mp3
Category:Podcast -- posted at: 4:57am MDT

Making Ideas HappenThis content from: Duct Tape Marketing

Making Ideas HappenThis content from: Duct Tape Marketing Marketing podcast with Scott Belsky (Click to play or right click and "Save As" to download - Subscribe now via iTunes Many business owners, particularly the more creative, are good at making ideas, but not always so good at making those ideas happen. For this episode of the Duct [...]
Direct download: DTM_ScottBelsky_2.mp3
Category:Podcast -- posted at: 6:32am MDT

Groupon Founder Talks About Success and GrowthThis content from: Duct Tape Marketing

Groupon Founder Talks About Success and GrowthThis content from: Duct Tape Marketing Marketing podcast with Andrew Mason (Click to play or right click and "Save As" to download - Subscribe now via iTunes This week's guest on the Duct Tape Marketing Podcast is Groupon founder Andrew Mason. Groupon is a very unique service that allows individuals to [...]
Direct download: DTM_Groupon.mp3
Category:Podcast -- posted at: 10:19am MDT

REWORK Podcast with Jason FriedThis content from: Duct Tape Marketing

REWORK Podcast with Jason FriedThis content from: Duct Tape Marketing Marketing podcast with Jason Fried (Click to play or right click and "Save As" to download - Subscribe now via iTunes 37 Signals is a company that most online service providers would love to be like. From day one the creators of Basecamp, Backpack, Highrise and Campfire, [...]
Direct download: DTM_JohnFried.mp3
Category:Podcast -- posted at: 5:28am MDT

Author of Book Yourself Solid Visits Referral WeekThis content from: Duct Tape Marketing

Author of Book Yourself Solid Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest podcast featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses - check it out at Make a Referral Week 2010 Marketing podcast with [...]
Direct download: Referral_MichaelPort.mp3
Category:Podcast -- posted at: 7:24am MDT

Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing

Author of Word of Mouth Marketing Visits Referral WeekThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Marketing podcast [...]
Direct download: Referral_AndySernovitz.mp3
Category:Podcast -- posted at: 6:07am MDT

PR is Only Dying If It Isn't EvolvingThis content from: Duct Tape Marketing

SharePR is Only Dying If It Isn't EvolvingThis content from: Duct Tape Marketing Marketing podcast with Brian Solis (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I asked Brian Solis, Principal of FutureWorks and co-author of Putting the Public Back in [...]
Direct download: DTM_BrianSolis.mp3
Category:Podcast -- posted at: 6:51am MDT

Analytics from a Really Smart GuyThis content from: Duct Tape Marketing

Analytics from a Really Smart GuyThis content from: Duct Tape Marketing Marketing podcast with Avinash Kaushik (Click to listen, right click and Save As to download - subscribe now via iTunes Avinash Kaushik, author of Web Analytics 2.0 is one of those rare people who can take a somewhat dry and mathlike subject of web analytics [...]
Direct download: DTM_Avinash_2.mp3
Category:Podcast -- posted at: 2:19pm MDT