The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

What if play isn’t a distraction from productivity—but a powerful driver of innovation, creativity, and stronger teams? In this episode, John Jantsch talks with Piera Gelardi, co-founder of Refinery29 and author of The Playful Way, about how a playful mindset helps leaders unlock better ideas, build resilient workplace culture, and encourage experimentation without fear of failure. Gelardi shares practical ways to integrate play into meetings, marketing, and everyday collaboration so teams think more creatively and adapt faster to change. Learn how workplace playfulness can improve team performance, strengthen engagement, and become a lasting advantage for modern organizations.

Today we discussed:

00:00 Piera Gelardi and The Playful Way

02:15 Science of Play at Work

03:59 Play Archetypes at Work

06:19 Playful Leadership Exercises

11:22 Building Refinery29 Through Play

12:43 Play in Company Culture

18:08 Reclaiming Play as Adults

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Direct download: DTM_-_Piera_Gelardi_-_Audio.mp3
Category:Podcast -- posted at: 11:13am MDT

AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full stack consultant. The conversation explores why context, workflows, and AI ready deliverables now matter more than traditional expertise alone. If you are a consultant, agency owner, or service professional wondering how AI is reshaping your role, this episode makes the stakes clear and the path forward practical.

*This is a re-run of a previous DTM episode.

Today we discussed:

00:00 How AI Wiped Out Steve’s Business

03:54 What an AI-Native Consultant Really Is

08:11 Giving AI the Right Context

11:53 Choosing AI Platforms Without Lock-In

14:54 Deliverables for Humans and AI

17:37 Guardrails for Safe AI Work

20:22 Steve and SimpleConsultants

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Direct download: DTM_-_Steve_Cunningham_-_Audio_rerun.mp3
Category:Podcast -- posted at: 7:58am MDT

Most businesses don’t have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a shared strategy can transform your results. Discover how a focused, system-driven approach to marketing strategy can bring clarity, improve execution, and drive sustainable business growth.

00:00 Why Marketing Strategy Still Fails

02:30 Ideal Clients, Positioning, and Growth

04:21 Strategy First in a Day

09:33 Who It’s For and How to Get Started

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Direct download: DTM_-_JJ_Solo_SF_in_a_Day_-_Audio.mp3
Category:Podcast -- posted at: 8:03am MDT

In this episode we break down why founder-led businesses hit a ceiling even with strong strategy in place. John Jantsch explains how leadership habits, delegation challenges, and unclear accountability can quietly limit growth. Learn how shifting the founder mindset and installing the right systems can unlock scalable, long-term success. Discover practical ways to overcome business growth bottlenecks and move your company to the next level.

Today we discussed:

00:00 Why Founder-Led Businesses Hit a Ceiling

03:00 Founder Mindset Shift

07:34 Future-Proofing Your Business in 3 Days

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Direct download: DTM_-_Founders_Day_Solo.mp3
Category:Podcast -- posted at: 3:29am MDT

Most business owners unknowingly leave thousands of dollars in tax savings on the table every year. In this episode, John talks with tax strategist Peter Holtz about proactive tax planning, common deductions many entrepreneurs miss, and why year-round strategy matters more than last-minute filing. They discuss overlooked opportunities like the Augusta Rule, paying your kids through the business, home-office deductions, and smarter entity structures. If you want to legally reduce taxes, improve cash flow, and build a more profitable business, this conversation offers practical strategies every small business owner should understand.

Today we discussed:

00:00 Tax Deadlines and Planning

01:50 Proactive Tax Planning

03:35 Tax Code Complexity and AI Tools

06:26 Business Tax Deductions

09:11 Augusta Rule Tax Benefits

10:37 Tax vs Cash Flow Decisions

14:16 Profit Mindset

16:19 Implementing Profit First

18:31 Tax Advisors and Real Estate

21:17 IRS Delays and Filing Problems

22:49 Closing Remarks and Resources

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Direct download: DTM_-_Peter_Holtz_-_Audio.mp3
Category:Podcast -- posted at: 10:05am MDT

Marketing feels chaotic because most businesses are chasing tactics without a system to support them. In this episode, John Jantsch and Sara Nay explain why a marketing operating system brings clarity, accountability, and predictable growth. They walk through how strategy comes first, how campaigns turn strategy into action, and why systems create long-term business value. If marketing feels scattered or hard to measure, this conversation shows how to turn chaos into a repeatable system that actually works.

*This is a rerun of a previous DTM episode.

Today we discussed:

00:00 Why Marketing Feels Chaotic in 2025

02:21 What a Marketing OS Is and Why It Matters

04:53 Strategy-First Marketing for Small Business

08:14 Turning Strategy Into Marketing Campaigns

09:25 SOPs and Workstream Engine for Marketing

12:54 How AI Fits Into Modern Marketing Systems

15:24 Scorecards, Metrics and Marketing Dashboards

17:57 Monthly Momentum Meetings for Marketing Teams

20:27 Quarterly Optimization for Better Results

22:33 Agency vs Fractional CMO Service Models

24:32 Book a Call

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Direct download: DTM_-_John__Sara_mOS_-_Audio_reupload.mp3
Category:Podcast -- posted at: 9:31am MDT

John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience all work together to create a repeatable, scalable system. You’ll learn how to eliminate random tactics, integrate AI into your workflows, and build a structured approach that finally drives consistent results. If you’ve ever wondered how to build a marketing operating system for your business, this episode gives you the roadmap.

 

*This is a rerun of a previous episode

 

Today we discussed:

00:00 Introduction

01:09 The Marketing Operating System

02:00 Business Chaos and the Marketing Pyramid

04:30 Designing the Marketing Operating System

08:00 The Seven Stages

10:43 Implementation Phases and Next Steps

 

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Direct download: DTM_-_John_MOS_-_Audio_v2.mp3
Category:Podcast -- posted at: 10:41am MDT

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