The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

The rules of hiring have changed—and many small business owners are still playing by an outdated talent playbook. In this episode, John Jantsch sits down with Rob Levin to explore how to upskill employees for AI, navigate the ongoing talent shift, and build a future-ready team for small and midsize businesses. They discuss why culture and KPIs matter more than ever, how to redesign workflows with an AI-first mindset, and what it really takes to manage AI instead of being replaced by it. If you want to create a resilient organization that thrives amid rapid technological change, this conversation is your roadmap.

Today we discussed:

00:00 The New Talent Playbook Explained

05:43 The Hidden Talent Crisis for SMBs

07:12 AI Upskilling for Small Business Teams

12:00 Building Culture in Remote Teams

14:56 Over-Communication and KPI Clarity

17:30 Using AI to Design Smarter KPIs

20:28 AI, Job Security, and Team Buy-In

22:00 Book, Resources, and Final Thoughts

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Direct download: DTM_-_Rob_Levin_-_Audio.mp3
Category:Podcast -- posted at: 8:08am MST

Voice agents are moving from novelty to true revenue infrastructure—and businesses that treat them like strategic roles instead of talking FAQs are pulling ahead. In this episode, John Jantsch sits down with Ryan Murha of Yodify to explore how purpose-built voice AI agents can qualify leads, guide buyers, facilitate conversations, and even create new revenue streams for creators and brands. They break down how multi-layered LLM orchestration, brand voice alignment, and AI guardrails reduce hallucinations and improve real-world performance. If you’re curious about using voice AI for business development, customer experience automation, or scalable personalization, this conversation shows why voice AI is finally ready for prime time.

Today we discussed:

00:00 Voice AI Fundamentals

02:32 Prompt Strategy, Personas, and Sales Roles

05:17 Critically Thinking Voice Agents

08:33 Voice Agent Framework

10:02 AI Transparency, Ethics, and Trust

11:43 Building and Testing AI Agents

14:59 Guardrails, Gemini, and Limitations

16:41 Integration, Monetization, and Pilots

19:59 Closing Thoughts and Contact Info

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Direct download: DTM_-_Ryan_Mrha_-_Audio.mp3
Category:Podcast -- posted at: 8:54am MST

Building a Business People Can’t Imagine Losing starts with a bold idea: love is the most powerful force in business. In this episode, Marcus Buckingham explains why experience intelligence drives customer loyalty, employee engagement, and sustainable business growth. You’ll learn how to design experiences that move people from satisfaction to true advocacy using a five-step emotional blueprint. If you want to create emotional connection, strengthen brand loyalty, and build a company customers and employees can’t imagine a world without, this conversation shows you how.

Today we discussed:

00:00 Why Love Belongs in Business

03:25 Measuring Love and Experience Intelligence

07:22 Designing Consistent Experiences

11:57 Broken Experiences and Process Thinking

14:33 Designing Love Into Onboarding

18:22 Love as a Strategic Advantage

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Direct download: DTM_-_Marcus_Buckingham_-_Audio.mp3
Category:Podcast -- posted at: 5:30am MST

Hiring ready-made talent is harder than ever, especially for small businesses competing in an AI-driven job market. In this episode, workplace futurist Alexandra Levit explains how work-based learning programs can help small businesses build a sustainable talent pipeline while addressing the youth employment crisis. Learn how apprenticeships, internships, and mentorship-driven workforce development strategies can close the skills gap, strengthen community ties, and improve employee retention. If you are looking for practical ways to recruit, train, and retain skilled workers without relying solely on traditional college degrees, this conversation offers a clear, actionable roadmap.

Today we discussed:

00:00:00 Introduction

00:00:23 Building a Talent Pipeline with WBL

00:00:56 What Is Work-Based Learning?

00:02:19 Youth Employment Crisis and Skills Gap

00:04:38 Trade Stigma and Shifting Labor Demand

00:07:08 GPS Education Partners Model

00:13:16 Starting Small: Employer Playbook

00:17:22 Certifications, AI Skills, and Metrics

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Direct download: DTM_-_Alexandra_Levit_-_Audio.mp3
Category:Podcast -- posted at: 10:55am MST

What if your biggest expense isn’t your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build real wealth. They cover how to reduce taxes as a small business owner, when to choose S corp vs LLC for tax savings, defined benefit pension plans for high income earners, Roth conversion strategies, and why maxing out your 401k still matters. If you’re an entrepreneur looking for smarter tax planning strategies that protect against worst-case scenarios while accelerating long-term wealth, this episode delivers practical, actionable advice.

Today we discussed:

00:00 From Umpire to Wealth Advisor

03:07 Reinventing After a Career Setback

06:52 Biggest Tax Myths Business Owners Believe

10:30 What to Do After a Banner Revenue Year

12:57 Salary vs Distributions Explained

14:35 Multi-State Employees and Tax Strategy

16:36 Why 401k Plans Still Win

18:31 Paying Your Kids Through Your Business

21:07 How to Connect with Jack

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Direct download: DTM_-_Jack_Ouji_-_Audio.mp3
Category:Podcast -- posted at: 12:43pm MST

AI is moving fast but most organizations were never built for this kind of speed.  John sits down with Stephen Wunker to explain why simply adding AI tools is not enough. They explore how to redesign business processes, identify golden workflows, and build an AI infused organization with strong governance and data foundations. You will learn how distributed intelligence, experimentation, and leadership alignment can unlock real productivity gains and smarter decisions across your company.

Today we discussed:

00:00 The Octopus AI Model

04:20 AI Risks and Data Guardrails

08:16 Golden Workflows

13:22 The Three Hearts of AI

15:31 Super Intelligent Firms

17:04 AI Marketing Agility

19:02 Rethinking Work With AI

21:04 Where to Learn More and Connect

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Direct download: DTM_-_Steve_Wunker_-_Audio.mp3
Category:Podcast -- posted at: 8:30am MST

Businesses don’t win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be.

Today we discussed:

00:00 Why Transformation Matters Now

11:43 Productizing Transformation

14:00 Pricing and Outcome-Based Models

16:48 Messaging Around Who Customers Become

20:16 How to Start a Transformation Strategy

24:28 Connect With Joe

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Direct download: DTM_-_Joe_Pine_-_Audio.mp3
Category:Podcast -- posted at: 8:56am MST

AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full stack consultant. The conversation explores why context, workflows, and AI ready deliverables now matter more than traditional expertise alone. If you are a consultant, agency owner, or service professional wondering how AI is reshaping your role, this episode makes the stakes clear and the path forward practical.

Today we discussed:

00:00 How AI Wiped Out Steve’s Business

03:54 What an AI-Native Consultant Really Is

08:11 Giving AI the Right Context

11:53 Choosing AI Platforms Without Lock-In

14:54 Deliverables for Humans and AI

17:37 Guardrails for Safe AI Work

20:22 Steve and SimpleConsultants

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Direct download: DTM_-_Steve_Cunningham_-_Audio.mp3
Category:Podcast -- posted at: 6:15am MST

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