Thu, 18 December 2025
*This is a rerun of a previously released episode Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed: 00:00 Start 01:10 Introducing Geoff Woods 01:23 How AI Enhances Leaders Strategic Thinking 03:13 AI as a Thought Partner 04:50 How AI Can Help with Operation Tasks 06:20 Focusing on the 20% 07:56 The C.R.I.T. Framework 13:10 Addressing the AI Culture Shift 16:20 How is AI Changing Decision Making 17:39 What's AI's Role in Leadership 19:26 How to Start Integrating AI Into Your Leadership Practices This episode is brought to you by Duct Tape Marketing. Free Resource for Business Owners: If you’re feeling overwhelmed by marketing, don’t miss our CEO Sara Nay’s new 30-minute workshop: The Clarity Engine. Join the workshop & grab your free worksheet - https://dtm.world/clarity Give yourself the gift of clarity in 2026!
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Wed, 17 December 2025
In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable success isn’t about doing more, but about rewiring limiting beliefs, interrupting fear-driven patterns, and aligning your mindset with intentional action. This conversation explores how mindset shifts help entrepreneurs and leaders overcome self-doubt, burnout, and plateaus while creating lasting growth. If you’re looking to understand the science behind mindset change and build success without sacrificing fulfillment, this episode offers practical insight and clarity. Today we discussed: 00:00 Introduction 00:59 Meet Diana Pagano 01:32 Defining 'More' in Mindset 02:31 Rewiring Your Mind 04:45 Privilege & Reality Check 08:14 Fear & Belief Systems 13:11 Success Mindset Coaching 16:29 Client Success Stories 21:03 Universal Strategies Rate, Review, & Follow This episode is brought to you by Duct Tape Marketing. Free Resource for Business Owners: If you’re feeling overwhelmed by marketing, don’t miss our CEO Sara Nay’s new 30-minute workshop: The Clarity Engine. Join the workshop & grab your free worksheet - https://dtm.world/clarity Give yourself the gift of clarity in 2026! |
Thu, 11 December 2025
Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts. Today we discussed: 00:00:00 Introduction 00:02:50 Why Marketing Is Hard 00:04:26 10 Questions Overview 00:05:14 Question 1: Asset Ownership 00:07:20 Question 2: Measuring Success 00:09:11 Question 3: Strategy Alignment 00:11:09 Question 4: Contract Terms 00:12:11 Question 6: Reporting Standards 00:12:23 Question 5: Team Interaction 00:13:04 Question 7: AI Integration 00:15:12 Question 8: Keep Your Team Involved 00:17:48 Question 10: What You'll Learn Rate, Review, & Follow This episode is brought to you by Duct Tape Marketing. Struggling with marketing chaos? Ready to finish the year with a clear plan? Want a second set of eyes on your strategy? Book your strategy call - https://dtm.world/yearend |
Wed, 10 December 2025
John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience all work together to create a repeatable, scalable system. You’ll learn how to eliminate random tactics, integrate AI into your workflows, and build a structured approach that finally drives consistent results. If you’ve ever wondered how to build a marketing operating system for your business, this episode gives you the roadmap. Today we discussed: 00:00 Introduction 01:09 The Marketing Operating System 02:00 Business Chaos and the Marketing Pyramid 04:30 Designing the Marketing Operating System 08:00 The Seven Stages 10:43 Implementation Phases and Next Steps Rate, Review, & Follow This episode is brought to you by Duct Tape Marketing. Struggling with marketing chaos? Ready to finish the year with a clear plan? Want a second set of eyes on your strategy? Book your strategy call - https://dtm.world/yearend |
Thu, 4 December 2025
*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world’s most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth. Today we discussed: 00:00 Start Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
Direct download: DTM_-_Michael_Aaron_Flicker_-_Audio_rerun.mp3
Category:Podcast -- posted at: 4:27am MST |
Wed, 3 December 2025
John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how clear expectations, practical feedback, and better one-on-one conversations can transform team performance. She also shares her “career quilt” approach and a simple framework managers can use to make better decisions. If you want to build confident, effective leaders without burning people out, this conversation delivers the tools and long-tail strategies you need. Today we discussed: 00:00 Introduction Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts |
The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
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