The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google’s shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era.

  • 00:00 Introduction
  • 00:32 Rethinking Publishing on Rented Land
  • 02:06 Google Business Profile is Prime Real Estate
  • 06:30 E-E-A-T, Structured Data, and Staying Active
  • 11:56 What to Post on Your GBP Every Week
  • 14:45 Optimizing for AI
  • 18:11 4 Week Audit and Action Plan

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Direct download: DTM_-_John_Solo_GBP_-_Megaphone.mp3
Category:Podcast -- posted at: 3:30am MST

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