The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Todd Sawicki, founder and CEO of Gumshoe AI, joins John Jantsch to explore how artificial intelligence is transforming the future of search and marketing. With decades of experience in digital media, startups, and customer acquisition, Todd shares insights into the rise of AI-driven discovery and why marketers must adapt beyond traditional SEO. Discover how AI search is reshaping buyer behavior, driving higher conversions, and rewarding high-quality content like never before.

00:00 Introduction
00:53 Meet Todd Sawicki
01:58 AI Search Revolution
03:47 How AI Changes Search
05:49 AI Boosts Conversions
07:22 SEO to Product Marketing
08:18 Training AI Like Salespeople
09:47 Quality Content Wins
13:01 Future of AI Conversions
15:50 Birth of Gumshoe AI
17:01 What AI Says About You
18:18 AI Customer Personas
19:38 AI Competitive Edge
20:41 High-Intent Search Focus
22:58 How Gumshoe Works
25:20 Competitor Analysis Tools
26:38 Gumshoe for Marketers

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Direct download: DTM_-_Todd_Sawicki_-_Megaphone.mp3
Category:Podcast -- posted at: 6:34am MST

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