AI’s Real Role in Marketing

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most.

Today we discussed:

00:00 Opening

00:09 Introducing Andy Crestonida

01:03 What is AI's Impact on Marketers in 2025

03:26 Making More Time for Relationships

04:59 The State of AI in UX

08:29 AI's Impact on Content Creation

10:09 Is Keyword Ranking Important in 2025?

11:14 There's More to Content Than Search

14:00 Important Metrics for Insightful Data

15:54 How AI Can Help with Analyzing Metrics

17:36 Tuning out Noise

18:46 How AI Can Help with Leads

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts