Blair Enns is a globally recognized thought leader in creative agency sales and the founder of Win Without Pitching, a revolutionary approach that empowers agencies to lead client engagements without giving away free work. He is the author of bestselling books including Pricing Creativity and his latest, The Four Conversations. In this episode, Blair breaks down his powerful new framework for selling expertise—moving from pitching and price haggling to confidently leading sales conversations. Listeners will learn how to increase closing ratios, price based on value, and shift from being seen as a vendor to a trusted advisor.

Today we discussed:

00:00 Opening

00:53 The Cost of Letting the Client Run the Show

04:36 What are the Four Conversations?

06:58 Show Your Expertise without Giving it Away

08:34 Avoid Evaluating the Client

10:08 Power Dynamics of the Sale

12:56 The Value Conversation

16:18 Working Around Client Budget

18:20 Price the Client, Not the Service

19:53 Moving From Vendor to Trusted Advisor

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Jon Mest is the founder of JustReachOut.io, a cutting-edge PR software platform, and ChatRank.ai, a breakthrough tool for AI-driven SEO. With over a decade of experience helping entrepreneurs and businesses land powerful media coverage, Jon shares his insights on how AI is transforming PR and search strategies. In this episode, he reveals how to build authentic media pitches, win attention in AI-powered search overviews, and why hyper-specific storytelling is the new secret to visibility. Tune in to learn how to future-proof your SEO and PR efforts in the evolving world of digital marketing.

Today we discussed:

00:00 Opening

00:45 How Has AI Changed the Way You Should Approach PR

02:31 Why PR is Rebounding

04:56 Relationship Between PR and the New SEO

06:55 How to Impact AIO

11:11 What Mistakes Do People Make when Pitching Media

14:32 How Important are Compelling Hooks

16:04 The Importance of Social Proof

17:40 Amplifying Your Current Press

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you.

Today we discussed:

• [00:00] Opening
• [00:26] Juggling Multiple Roles
• [04:38] The CEO Role
• [05:37] The Sales Person Role
• [07:09] The Strategist Role
• [08:46] The Project Manager Role
• [09:49] The Marketing Role
• [12:59] The Client Manager Role
• [13:56] The 4-Prong Approach

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: ⁠https://dtm.world/freeprompts

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.

David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Google’s search behavior. From proximity ranking shifts to the power of structured content and authoritative sources, David shares cutting-edge insights that every local business and marketer needs to hear. Tune in to learn how to future-proof your local search strategy in the age of AI.

Today we discussed:

00:09 Introducing David Hunter

00:42 How has AIO Affected Local SEO?

04:10 How is Proximity Affecting Local SEO?

08:02 Ranking Factors in Geographical Search

12:05 Structuring Content for AIO Search

15:10 Giving Your Website the Best Chance of Success

16:58 Unique Challenges for Multiple Location Businesses

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:

00:00 Introducing Christine Perkett

00:09 The evolved buyer journey

02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode

03:43 How AI interrupts and reshapes journey stages like know, like, and trust

04:55 Recommendation engines and the rise of self-service experiences

06:12 The need to rethink SEO: focus on questions, not keywords

06:50 Combining digital efficiency with emotional, human-centered marketing

08:33 The journey is already changing—are you adapting?

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method’s signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence.

Today we discussed:

00:00 Introducing Christine Perkett

00:49 How the Nova Method was Created

02:12 How is AI Changing PR?

03:24 How AI and PR Helps you Build Trust

06:51 The Three-A's Framework

10:38 Protecting your Brand From Bad Exposure

14:57 How Does PR Intersect with Modern Search

16:52 Understanding a Clients Brand

20:38 Gauging When to Use AI

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let’s Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joy—without waiting for “someday.”

Today we discussed:

00:00 Introducing Derek Coburn

00:45 The true history of retirement: Bismarck, FDR, and outdated milestones

03:24 Why 25–30% of retirees are going back to work

04:50 The concept of redefining retirement for personal fulfillment

07:37 Entrepreneurs and the myth of I’ll do it after I exit

08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer

10:13 Financial math: how working longer cuts required savings dramatically

12:07 The 401(k) rethink: taxes, Roth conversions, and planning smarter

13:38 Parenting, presence, and valuing your $50,000 moments

14:58 The mindset shift needed to fully embrace this new paradigm

More About Derek Coburn:

Pre-order Let's Retire Retirement and access exclusive bonuses: https://DerekCoburn.com

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts