Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed:

00:00 Opening

00:48 Introducing Geoff Woods

01:19 How AI Enhances Leaders Strategic Thinking

03:17 AI as a Thought Partner

04:46 How AI Can Help with Operation Tasks

06:16 Focusing on the 20%

07:52 The C.R.I.T. Framework

13:11 Addressing the AI Culture Shift

16:22 How is AI Changing Decision Making

17:45 What's AI's Role in Leadership

19:28 How to Start Integrating AI Into Your Leadership Practices

More About Geoff Woods:

The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com Rate, Review, & Follow

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Mike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Media—acquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive. Today we discussed:

00:00 Introducing Mike and Kass Lazerow

00:50 The Title of the Book

01:44 How to Make Working with Your Spouse... Work

03:39 The Imbalanced Life

05:58 Everyone is Born an Entrepreneur

07:54 Favorite Cheat Codes

09:47 Embracing Uncertainty

12:06 Lessons in Failure

15:05 When to Pivot

18:05 Leaving a Legacy

More About Mike & Kass Lazerow:

Check out Mike & Kass Lazerow's Website: https://kassandmike.com/

Shoveling $h!t by Mike & Kass Lazerow on Amazon: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W

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Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers.

Today we discussed:

00:09 Introducing Paul Chaney

00:42 Why Paul launched the AI Marketing Ethics Digest

02:58 Transparency, bias, and brand reputation in AI output

05:00 Strategy before technology: avoiding “bad work faster

06:55 What “shadow AI” is and how it can harm organizations

07:55 The need for usage policies and monitoring internal AI use

10:32 The Generative AI Business Adoption Hierarchy explained

13:20 Embedding AI into business culture with governance and clarity

15:27 What is AI techno-stress and how is it impacting workforces?

18:02 Lack of training is a hidden ethical risk for employee well-being

20:08 Why many business owners may give up on AI—and what that means for consultants

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Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients.

Today we discussed:

00:00 Introduction

01:18 How the current agency model fails businesses and agencies alike

02:48 The misalignment between agency incentives and business goals

03:26 Using AI to elevate—not eliminate—marketers

07:06 The evolution toward system installers and strategic leaders

09:47 Business owner reactions to the anti-agency concept

12:13 Adding consistency as the fourth “C” of effective marketing

13:53 Workshop overview: structure, tools, and outcomes

15:57 Licensing a system, not just learning a method

17:19 Who this workshop is designed to help

18:23 Who your ideal client is for this new model

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Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation.

Today we discussed:

00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments

02:11 How a health scare triggered Anne-Laure's career shift

03:41 Why we're obsessed with goals—and how it can be harmful

05:42 The myth of public accountability: Why telling people your goals might not help

06:47 What exactly is a tiny experiment?

07:36 Reframing weight loss or health goals as experiments

09:33 Applying the PACT framework to business and marketing

11:47 How fear of failure—and fear of success—affect experimentation

13:23 Practicing curiosity-driven intelligence in life and business

16:54 Using AI as a tool for reflection and experiment design

17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work

19:53 Where to connect with Anne-Laure and learn more

More About Anne-Laure Le Cunff:

Check out Anne-Laure Le Cunff's Website: https://nesslabs.com

Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff

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Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs.

Today we discussed:

00:00 Opening

00:09 Introducing Johnathan Grzybowski

01:53 The Origin of Penji

05:46 How to Establish a Brand Identity

08:25 The Human Element of Penji

09:47 Penji Success Stories

14:13 How AI Affects the Design Workflow

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Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She’s also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they’re meant to do.

Today we discussed:

00:00 Opening

00:09 Introducing Suzy Welsh

01:24 What Inspired Becoming You

03:02 Finding Your Purpose

07:07 Moving Past the Fear of Finding Your Purpose

10:25 Discovering Your Aptitudes

13:26 The Balance Between Joy and Financial Security

14:47 Finding You at Any Age

16:56 Impact of AI on the Workplace

More About Suzy Welch:

Check out Suzy Welch's Website: https://www.suzywelch.com

Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/

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Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics.

Today we discussed:

00:00 Introduction

00:41 What is High Definition Marketing?

01:59 How Has Marketing Strategy Changed?

08:17 ELLA and DTM Partnership

12:52 ELLA Elevates Your Marketing Team

16:46 How are AI Tools Evolving?

More About Keith Lauver:

Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://⁠www.linkedin.com/in/keithdlauver/⁠

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John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed:

00:00 Opening

00:09 SEO is Not Dead

02:53 Intent and Content Opportunities

05:12 Local and Branded Visibility Signals

05:53 Measuring Trust and Visibility

07:05 Fixing Technical Problems

08:06 Guiding AI Content

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