Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies!

Today we discussed:

• [00:00] Opening
• [00:09] Introducing Chuck Blakeman
• [02:27] What Does Sell Less, Earn More Mean?
• [03:35] Why Do Business Owners Hate Selling?
• [06:40] Serve. Don't Sell.
• [013:54] Staying Recent and Frequent
• [15:21] The Four Quadrants of Relationship Marketing
• [17:21] Getting Started in Relationship Marketing
• [18:54] Relationship Marketing on Modern Platforms

More About Chuck Blakeman

• Chuck Blakeman's website - http://www.3to5club.com
• Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group

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Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don’t miss this deep dive into the future of search engine optimization and marketing strategy!

Today we discussed:

• [00:09] Introducing Rand Fishkin
• [01:07] What is Zero Click?
• [02:11] How Has Zero Click Impacted Search
• [06:33] How Should SEO Professionals Adapt?
• [08:34] How Do Content-Reliant Businesses Survive?
• [14:30] Is Google Dead?
• [16:50] Making the Best of Attribution

More About Rand Fishkin

• Rand Fishkin's website - https://sparktoro.com
• Connect with Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

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As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you.

Today we discussed:

• [00:00] Opening
• [00:26] Juggling Multiple Roles
• [04:38] The CEO Role
• [05:37] The Sales Person Role
• [07:09] The Strategist Role
• [08:46] The Project Manager Role
• [09:49] The Marketing Role
• [12:59] The Client Manager Role
• [13:56] The 4-Prong Approach

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Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.

Today we discussed:

• [00:00] Opening
• [00:09] Introducing Jane McCarthy
• [00:44] What are Goddess Archetypes?
• [05:37] Identifying your Brand's Goddess Archetype
• [08:56] Using your Archetype to Find the Right Talent
• [12:05] Brands That Embody Goddess Archetypes
• [16:34] How to Approach Goddess Archetypes
• [18:44] Figuring out the Heart of your Brand
• 
  

More About Jane McCarthy

• Jane McCarthy's website - https://www.goddessoffice.com
• Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

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Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or taking the stage. We unpack practical techniques for commanding attention, developing authentic stage presence, and crafting narratives that stick with your audience long after you've finished speaking.

Today we discussed:

• [00:09] Introducing Mike Ganino
• [00:57] Why is Storytelling a Hot Topic?
• [02:09] What Draws Us to Storytelling?
• [03:29] What Does Make a Scene Mean?
• [05:44] Are There Any Rules to Storytelling?
• [07:15] What if You're Not Good at Storytelling?
• [09:12] Benefits of Being a Good Storyteller
• [12:45] Performance in Storytelling
• [15:32] How to Get Better at Storytelling
• [17:31] Do Different Platforms Need Different Approaches?

More About Mike Ganino

• Mike Ganino's website - https://mikeganino.com
• Connect with Mike Ganino on LinkedIn: https://linkedin.com/in/mikeganino

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Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business.

Today we discussed:

• [00:00] Opening
• [00:09] Introducing David Garfinkel
• [00:54] Story Frameworks
• [03:11] What are Persuasion Stories?
• [05:22] How to Make a Conversational Story
• [06:48] Merging Stories and CTAs
• [09:09] Using Stories to Get Attention
• [12:39] Mistakes in Storytelling
• [13:28] Learning from Your Favorite Books
• [15:30] AI in Storytelling
• [18:51] Is There a Formula to Storytelling?

More About David Garfinkel

• David Garfinkel's website - https://copywriterspodcast.com/
• Connect with David Garfinkel on LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

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Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers. Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content.

Today we discussed:

• [00:09] Introducing Emily McGregor
• [01:12] What is Comedic Content?
• [02:32] Comedy Great for Customer Connections
• [03:44] Is There a Formula to Funny?
• [04:27] Comedy Communicates You Understand
• [05:47] How Low Budget Ads Can Compete
• [08:49] Developing a Brand Voice with Humor
• [09:57] Which Industries Can Use Comedy?
• [10:59] The Comedy Writing Process
• [13:49] When Jokes Fall Flat
• [14:25] Understanding Your Ideal Client
• [15:47] What is the Place of Video in Marketing Channels?

More About Emily McGregor

• Emily McGregor's website - https://www.penguincatcreative.com
• Connect with Emily McGregor on LinkedIn: https://www.linkedin.com/in/emilyamcgregor/

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Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025, with a particular focus on why smaller, highly qualified prospect lists often outperform larger, less targeted ones.

Today we discussed:

• [00:00] Opening
• [00:09] Introduction to Matthew McQuinn
• [00:54] Outreach with Intention and Value
• [02:57] Targeting Your Cold Outreach
• [07:18] How is AI Impacting Lead Generation?
• [10:51] What Works to Generate Leads
• [14:14] Brand, Privacy, and Effective Outreach
• [16:44] Qualifying Leads
• [21:10] The Most Effective Form of Outreach

More About Matthew McQuinn

• Matthew McQuinn's website - https://coldlytics.com
• Connect with Matthew McQuinn on LinkedIn: https://www.linkedin.com/in/matt-mcquinn/

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com