The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

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Syndication

Wed, 22 January 2025
Why Your Focus Groups Are Failing and What to Do Instead

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy.

Today we discussed:

  • [00:09] Introducing Jacqueline Lieberman
  • [01:10] Anti-Focus Group Dinners: A New Approach to B2B Research
  • [05:17] Leveraging Dinner Events for Authentic Customer Feedback
  • [09:41] Impact of VIP Dinners
  • [12:41] Client Feedback of Anti-Focus Group Dinners
  • [14:38] Logistics and Strategy for B2B Client
  • [16:06] Scaling the Impact of Group Dinners


More About Jacqueline Lieberman


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Direct download: ETTTE2875824022.mp3
Category: -- posted at: 3:30am MST
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