This episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself.

Key Takeaways

Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time.

More About Ryan Deiss:

• Connect with Ryan on LinkedIn - linkedin.com/in/ryandeiss/
• Visit Scalable.co - scalable.co/
• Get a copy of Get Scalable - https://amzn.to/40gRyk9

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

This week's episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders.

Key Takeaways

Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape.

More About Hortense le Gentil:

• Connect with Hortense on LinkedIn - https://www.linkedin.com/in/hortenselegentil
• Visit her Website - https://hortenselegentil.com
• Grab a copy of The Unlocked Leader - https://amzn.to/4hkV3gu

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences.

During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty.

Today we discussed:

[00:00] Who is Tommy Mello?

[02:14] Optimizing Recruitment and Service Quality

[04:05] Branding Goes Beyond Your Logo

[07:26] Motivating Employees to Perform

[12:37] Recruiting vs. Creating A-Players

[15:52] Using Marketing to Recruit

More About Tommy Mello

• Tommy Mello's website - https://homeserviceexpert.com/
• Connect with Tommy Mello on Instagram: https://www.instagram.com/officialtommymello/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.

As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.

Today we discussed:

• [0:00] Opening
• [01:50] The Leadership Gap in Marketing
• [02:57] Why Marketing Leadership Matters
• [03:39] Steps to Fix Marketing Leadership Gap
• [08:48] Marketing Leadership as a Service

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.

Today we discussed:

• [01:02] Who is Nick Bennett?
• [01:40] Defining Influencer Marketing in B2B vs B2C
• [03:51] Best Practices for B2B Marketing and Influencer Integration
• [06:48] Challenges and Misconceptions in B2B Influencer Marketing
• [08:48] Successful Product Launch with Influencer Program
• [11:34] Effectiveness and Authenticity in Influencer Partnerships
• [15:23] Navigating Global Influencer Marketing
• [18:47] Niche Focus and Controversial Content for Engagement

More About Nick Bennett

• Nick Bennett's website - http://www.tackgtm.com
• Connect with Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/

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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years of experience driving growth and building high-performing teams. Stephanie, a trailblazer in private aviation as the first African American woman to lead a private jet company, shared insights from her book, Ally Leadership: How to Lead People Who Are Not Like You.

Our conversation explored the evolving dynamics of modern workplaces, the importance of building bridges across differences, and actionable strategies leaders can use to foster inclusion and trust. Whether you’re managing diverse teams, navigating generational divides, or seeking tools to lead empathetically, Stephanie’s advice is a game-changer for today’s leaders.

Today we discussed:

• [0:00] Opening
• [01:03] Who is Stephanie Chung?
• [01:40] Introduction to ALLY Leadership
• [03:12] Diversity in Leadership: Broadening the Conversation
• [05:09] Cultivating Cultural Intelligence and Effective Leadership
• [14:21] Overcoming Unconscious Bias Through Human Connection
• [20:16] Barriers and Benefits of Leading Diverse Teams
• [22:57] Creating a Psychologically Safe Workplace

More About Stephanie Chung

• Stephanie Chung's website - http://www.stephaniechung.com
• Connect with Stephanie Chung on LinkedIn: https://www.linkedin.com/in/TheStephanieChung/

Rate, Review, & Follow

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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.

Our conversation dives deep into the pitfalls of goal setting, the common reasons people abandon their goals, and the proven strategies to overcome these challenges. Whether you're struggling to take the first step or sustain momentum, Jon's practical tips will inspire you to set achievable goals and make steady progress.

Today we discussed:

• [01:02] Who is Jon Acuff?
• [03:36] Unique Approach to Goal Setting
• [05:11] Understanding and Utilizing Regret for Positive Change
• [07:07] Building Achievable Goals and Addressing Unequal Opportunities
• [10:39] Balancing Aspirational and Realistic Goals
• [10:29] Why You Should Unitask Instead of Multitask
• [14:58] Prioritizing Goals and Embracing Failure for Success
• [18:56] Overcoming Fear of Success and Learning from Failure

More About Jon Acuff

• Jon Acuff's website - http://jonacuff.com
• Connect with Jon Acuff on LinkedIn: https://www.linkedin.com/in/jonacuff/

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Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy here: dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025.

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies.

I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty. Whether you’re a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025.

I Talk About:

• [00:48] Hyper-Personalization Powered by Generative AI
• [02:45] Decentralized Communities and the Shift Away from Traditional Social Media
• [04:43] Generative AI-Led Creative Production
• [07:50] AI-Driven Marketing Orchestration
• [09:42] Brand Marketing as the New Standard
• [11:14] AI Transparency and Consumer Trust
• [13:00] Closing Thoughts & Actionable Advice for 2025

More about John Jantsch:

Check out John Jantsch's agency and consultancy Duct Tape Marketing at https://ducttapemarketing.com/

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

Get free stuff & sign up for his weekly newsletter - https://ducttapemarketing.com/dtmnews/

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If you liked this episode, please rate and review the show. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.