In this episode of the Duct Tape Marketing Podcast, I interviewed Ash Ali and Hasan Kubba, award-winning authors, entrepreneurs, and advocates for unlocking your unfair advantage. With their extensive experience in the startup world, Ash and Hasan share profound insights from their book, "The Unfair Advantage: How You Already Have What It Takes to Succeed."

Embark on a journey of self-discovery as Ash and Hasan discuss the concept of unfair advantages and how your unique story can be a powerful catalyst for entrepreneurial success. Gain valuable insights into the Miles framework, a strategic approach to identifying and leveraging your strengths.

Key Takeaways

Behind every story of success is an unfair advantage. Your unfair advantage is the element that gives you an edge over your competition. In this episode, I talk with Ash Ali and Hasan Kubba about how to identify your own unfair advantages and apply them to any project in your life. We talk about how to look at yourself and find the ingredients you didn’t realize you already had, to succeed in the cut-throat world of business.

More About Ash & Hasan:

• Connect with Ash Ali on LinkedIn - linkedin.com/in/ashali/?originalSubdomain=uk
• Connect with Hasan Kubba on LinkedIn - linkedin.com/in/startuphasan/?originalSubdomain=uk
• Visit the Unfair Academy - theunfairacademy.com/
• Get a copy of The Unfair Advantage - amazon.com/Unfair-Advantage-Startup-Success-Starts/dp/1788163311

In this episode of the Duct Tape Marketing Podcast, I'm going to talk about the top 5 marketing trends for 2024. We're cutting through the noise to focus on practical strategies that are actually making a difference. This isn't about chasing the next shiny object; it's about understanding the shifts that matter to small and mid-sized businesses. We'll dive into how these trends can help you connect more effectively with your audience and make a real impact in your marketing efforts and your business.

Key Takeaways:

Join me as we navigate what 2024 has in store, focusing on the implications of AI, video, and the future of consumer privacy just to name a few.

In this episode, you'll learn: 

• Artificial Intelligence (AI) has transitioned from being a trend to an integral part of daily operations.
• The search engine paradigm shift
• How integration of AI tools with video content creation is expected to enhance efficiency
• How the decreasing availability of third-party data and the growing importance of building trust to acquire first-party data
• How businesses need to go beyond automated solutions and provide personalized interactions to stand out in the competitive landscape.

These learning points offer insights into the evolving marketing landscape and provide a foundation for businesses to adapt and thrive in 2024 and beyond.

In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, "The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success."

Embark on a transformative journey as Anthony breaks down practical strategies to eliminate negativity, increase positivity, and redefine success. Explore the surprising intersection of sales expertise and self-help wisdom as Anthony discusses his unique perspective on personal development.

Key Takeaways

In this insightful episode, Anthony Iannarino, a luminary in B2B sales and bestselling author, unveils the transformative power of his Negativity Fast method. He explores the dynamic relationship between positivity and success, sharing a practical 30-day plan to detox from negativity. Anthony emphasizes the game-changing impact of gratitude, backed by science, on cognitive function and overall well-being. Delve into cognitive behavioral techniques and the A, B, C model for reshaping beliefs and cultivating a resilient mindset. Lastly, discover the profound effects of acts of kindness on personal well-being, as Anthony shares heartwarming stories from his own journey.

This episode serves as a holistic guide for individuals seeking to break free from negativity, enhance their mindset, and achieve unparalleled success.

More About Anthony Iannarino:

• Connect with Anthony on LinkedIn - linkedin.com/in/iannarino
• Connect with Jennifer on Facebook - facebook.com/thesalesblog
• Visit his Website - thesalesblog.com

In this episode of the Duct Tape Marketing Podcast, I unravel the intricacies of service marketing and dive into a groundbreaking approach that transforms expertise into scalable products. The discussion revolves around the revolutionary concept of productizing services and its profound impact on agency growth.

Key Takeaways:

Discover the game-changing strategy of productizing services, revolutionizing scalability, and enhancing profitability. From simplifying communication and shortening sales cycles to delivering a superior customer experience, learn how to navigate challenges and unlock unparalleled success in your service business. 

In this episode, you'll learn:

• The evolution of service marketing
• How to scale with clarity
• How to achieve profitability beyond expectations
• The customer-centric approach
• How to overcome diverse challenges

Join me in this episode as we embark on a journey to revolutionize service marketing, unlocking the potential to turn expertise into scalable products. Listen now to gain a competitive edge and elevate your service business to new heights.

In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy. I break down marketing strategy into five essential questions that you need to be able to answer if you want to be effective in your marketing efforts. This approach helps you focus on what's important, saving time and improving effectiveness.

Key Takeaways:

From understanding the need for a clear objective in guiding your marketing, to choosing the right platforms that resonate with your ideal client, this episode emphasizes the importance of focused efforts.

An effective plan that aligns with your motivations and meets the needs of your ideal client is key. Developing the necessary capabilities is vital for successful execution, and measuring success with defined KPIs fosters continuous improvement.

In this episode, you'll learn:

• The real essence of a marketing strategy.
• Five key questions to make your strategy more effective.
• Tips to align your marketing with your business goals.
• How to choose marketing actions that yield better results.

Join me in this episode as we clear the confusion in marketing by answering five critical questions, setting the stage for unmatched success in your marketing strategy.

In this episode of the Duct Tape Marketing Podcast, I interviewed Jennifer Watson, a healer, high-performance coach, and breakthrough speaker. As the founder of Jennifer Watson Leadership, she is on a mission to help leaders heal and accelerate their deeper purpose of impact through vital wellness, leadership genius, and potent speaking.

Embark on a journey from stress to success as Jennifer shares groundbreaking strategies for optimal health and performance in leadership. Explore the transformative power of morning rituals, focusing on the vital connection between nature, breath, and movement.

Key Takeaways

In this illuminating episode, Jennifer Watson, a seasoned healer and high-performance coach, shares transformative insights to guide leaders from stress to success. Emphasizing the pivotal role of morning rituals, she unveils a 3-step formula for leadership mastery, emphasizing sunlight exposure and intentional breathwork. Watson explores the vital connection between nature, breath, and movement, advocating for the transformative power of outdoor exposure and mindful practices. Through a practical guide, listeners gain actionable strategies for morning transformation, delving into the science-backed rituals contributing to optimal health. Watson's morning routine serves as an alchemical blueprint, merging stress reduction, mindset mastery, and physical well-being for holistic leadership excellence. From stress reduction strategies to fostering a people-centric culture, Jennifer Watson's expertise provides a comprehensive roadmap for leaders seeking to navigate the complexities of work and creativity while achieving peak performance and optimal health.

Jennifer Watson's expertise provides a comprehensive roadmap for leaders aspiring to thrive in both their personal and professional lives.

More About Jennifer Watson:

• Jennifer's site - https://www.jenniferwatsonleadership.com/
• Connect with Jennifer on LinkedIn - https://www.linkedin.com/in/jennifer-watson-6b08b9121/

Get Your Free AI Prompts To Build A Marketing Strategy:

• Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I interviewed Will Cady, Reddit's Global Brand Ambassador and founding Head of Karma Lab - a team of best-in-class creative and strategic minds, backed by media, marketing and ad industry experience that make them uniquely positioned to guide and collaborate with brands as they find their home on Reddit and around internet culture. Will's unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. His latest book 'Which way is North?' outlines seven directions, which help professionals divide their inner world into different experiences through meditation to convert anxiety into action.

Key Takeaways

Embark on a transformative journey through the seven directions, strategically open-ended questions designed to unlock creativity at the intersection of mysticism, marketing, and making. Will Cady shares insights on turning anxiety into a catalyst for innovation, the power of divergent thinking in strategic questions, and the integration of head and heart in the creative process. The episode explores the normalization of meditation and its potential to unlock human potential, offering a comprehensive roadmap for navigating the dynamic landscape of creativity and self-discovery. Tune in for practical tips and valuable insights into building a people-centric culture in the ever-evolving dynamics of work and creativity.

More About Will Cady:

• Get Will's new book Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics - https://amzn.to/3Rka5Yb
• Connect with Will on LinkedIn - https://www.linkedin.com/in/willcady/

Get Your Free AI Prompts To Build A Marketing Strategy:

• Download now - https://ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I'm steering the ship solo, diving into the intricate world of marketing for professional services. Whether you're a consultant, agency, fractional CMO, or part of the legal and accounting landscape, this episode is tailored just for you. Join me as I unravel the unique challenges of marketing in the professional services industry and provide valuable insights to elevate your client-building strategies.

Key Takeaways:

Businesses often find themselves ensnared in seven deadly marketing mistakes, hindering growth and success in the professional services realm. Let's explore these pitfalls and uncover strategies to sidestep them:

1. Lack of Vision (01:25): Embark on a journey to success by establishing a clear vision for your business. Without a roadmap, you risk wandering aimlessly. I delve into the importance of having a strategic direction to guide your professional services endeavors.

2. Trying to Please Everyone (02:32): Discover why attempting to cater to a broad audience can be detrimental. I share insights on the power of narrowing your focus and tailoring your services to a specific target audience for more effective client connection.

3. Being Just Like the Competition (05:54): Stand out in the crowded professional services landscape by avoiding the pitfall of mirroring your competitors. I shed light on the significance of embracing your uniqueness to carve your niche and attract the right clients.

4. Wasting Marketing Resources (08:49): Every marketing resource is precious. I discuss the pitfalls of mismanagement and offer strategies for optimizing your marketing efforts to achieve maximum impact in the professional services industry.

Stay tuned for the next episode, where I unravel the remaining three deadly marketing mistakes and provide actionable tips on steering clear of these traps.

Get Your Free AI Prompts To Build A Marketing Strategy:

• Download now - ducttapemarketing.com/dtmnews/?utm_source=dtm-podcast&utm_medium=audio&utm_campaign=free-prompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. Kai has spent years guiding organizations throughout Europe. His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. Amid the pandemic’s upheaval, Kai continued his mission, helping clients reimagine their work and navigate decisions in a time of immense pressure and uncertainty.

Kai brings a wealth of experience, guiding organizations throughout Europe. Today, our discussion centers around his latest book, "Work, different: 10 Truths for Winning in The People Age."

This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Tune in for valuable insights on building a people-centric culture in the ever-evolving landscape of work.

Key Takeaways

Gain valuable insights into navigating the transformative shift from employees to contributors in the dynamic landscape of the people age. Kai illuminates the essence of this era, emphasizing the paradigm shift from command and control to a more balanced relationship between employers and contributors. Addressing the challenges of remote work, he introduces the concept of "The New Rhythm of Work" and advocates for finding synchronization in virtual environments. The discussion extends to the evolving role of leadership, with a focus on empathy as a crucial competency. Additionally, Kai delves into the great resignation phenomenon, shedding light on the quest for purpose and the changing preferences of individuals in the workforce. This episode offers a comprehensive exploration of building a people-centric culture in the context of the ever-evolving dynamics of work.

More About Kai Anderson:

• Connect with Kai on LinkedIn - linkedin.com/in/kai-anderson-920602/
• Get Work Different: 10 Truths for Winning in The People Age - amzn.to/3GvX2Ox

Get Your Free AI Prompts To Build A Marketing Strategy:

Download now - dtm.world/freeprompts

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign:

Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. With over 20 years of sales, marketing, and leadership experience, Frank serves as Chief Revenue Boss at his latest venture, Revenue Ranch. He works regularly with business owners and executives who are looking to grow faster and smarter.

Frank is author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing.

Renowned for his expertise in accelerating agency growth. Frank's insights into mastering growth momentum and unveiling your agency's True North are invaluable for those seeking to elevate their agency success.

Key Takeaways

Emphasizing the importance of a clear True North, Frank guides listeners in defining a razor-sharp strategic direction that informs every decision. He introduces the concept of identifying the number one blocker to growth, encouraging a systematic approach to chip away at obstacles in quarterly cycles. Frank underscores the power of intimate knowledge about your audience, advocating for the ownership of a specific niche to navigate technological shifts successfully. The journey to agency success is framed as a continuous process, with a focus on success stacking and the creation of a culture of momentum. Tactical adaptability is key, with Frank advising agencies to leverage their relationships to initiate collaborative discussions within their niche, navigating evolving landscapes with confidence and purpose.

More About Frank Cowell:

• Visit his Website - revenueranch.com
• Watch his Pitch Video - revenueranch.com/agency-freedom-video-access
• Get his book - amazon.com/Building-Your-Digital-Utopia-Systematically/dp/1544506147/ref=sr_1_1?crid=1SM4CK62PJAW7&keywords=Building+Your+Digital+Utopia&qid

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

Key Takeaway:

Strategy is one of the most essential elements to running a successful business today. Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business. 

Fractional CMOs help companies and business owners develop strategic marketing plans in a more cost-effective solution as they are not full-time employees, but they have the expertise of a seasoned marketing executive. They will develop the marketing activities through strategic planning that could improve the relationship companies have with their clients, as they are able to understand better how to guide the perfect customer journey.

Topics I Cover:

• [01:15] Introduction to the trend of Fractional CMOs
• [04:34] Why hiring Fractional CMOs is an appealing idea?
• [05:28] The role of a CMO in an organization
• [05:50] Comparing the cost of hiring a full-time CMO and a fractional CMO
• [08:55] How fractional CMOs focus on developing strategy
• [10:41] The importance of the Customer Journey

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer.

Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo