In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.

During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. However, trust in the output of such tools remains a critical issue.

Here's a glance at this episode:

[00:54] What are the differences between Google Analytics and the new Google platform?

[04:41] About this new platform, what does it do differently and what does it do better?

[07:08] How does the data visualization work in this new platform?

[09:11] What's the relationship between Google Analytics and Google Tag Manager?

[14:12] Does this new tool have any enhancements for ad tracking?

[16:30] Besides Google, what other analytics tools would you recommend?

[18:46] What's the role of AI in analyzing Google Analytics data?

You can view the show notes here -https://ducttapemarketing.com/navigating-google-analytics-landscape

More About Julian Juenemann:

-Connect with Julian on Linkedin - https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de

-Find out more about The Measure School -https://measureschool.com/

Like this, show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Wanna chat? Connect with me on LinkedIn -https://www.linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that's been on my mind for a while: the importance of selecting the right tools for your business. In the constantly evolving landscape of marketing, strategies and tools are in a state of perpetual flux. Staying ahead of the game and making strategic tool choices is the key to achieving remarkable success.

In today's world, it's easy to fall into the trap of constantly seeking new tools and technologies. We believe in the importance of establishing and mastering a core set of tools, and become proficient in their use, so you can achieve greater efficiency, productivity, and marketing success. Avoid tool leapfrog and the distraction it brings; instead, invest your time and energy into establishing your primary set of tools.

Here's a glance at this episode:

[01:08] The trap of constantly seeking new tools

[01:54] The distraction of new technology

[02:38]The Mantra: "Do with less, but do it brilliantly"

[03:35] Duct Tape Marketing core tool set

[04:22] Newsletter tool

[05:06] Project management tool

[06:37] Google workspace and its advantages

[09:46] How to be more disciplined with your tools

You can view the show notes here

Like this how? click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with John Jantsch on Linkedin

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He's a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty.

Key Takeaway:

Anticipatory customer service is not just about reacting to a customer's needs; it's about predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach proves to be a game-changer in the marketing and customer service sectors.

Questions I ask Micah Solomon:

[00:50] Define anticipatory customer experience.

[01:44] Some suggest that no matter how great your services, loyalty is dead. Can you comment on that?

[02:33] Is providing a great customer experience a type of referral tactic?

[02:48] What is the secret shopper role?

[04:38] How did you decide to specialize in this particular aspect of customer experience?

[08:35] How do you recommend handling both unhappy and unreasonable customers?

[12:11] How do you view customer service as a competitive advantage or even a profit center?

[14:13] How important is community feedback in enhancing the customer experience?

[17:22] What impact do you see AI having on customer service and experience?

[18:52] How can people reach out to you or get a copy of your book?

More About Micah Solomon:

• Discover the insights and strategies in Micah’s newest book, "Can Your Customer Service Do This? Create an Anticipatory Customer Experience That Builds Loyalty Forever" -https://amzn.to/46JtnfE
• Micah's website - https://micahsolomon.com/
• Connect with Micah on LinkedIn -https://www.linkedin.com/in/customerguru/

Like the show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with me on LinkedIn; I'd love to hear from you! -https://www.linkedin.com/in/ducttapemarketing/

In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them to live a rewarding life by following their passion. His blog, The Art of Not Conforming, receives more than 300,000 views per month. Chris is also a longtime fan of Duct Tape Marketing. Recently, he published his latest book, "Gonzo Capitalism: How to Make Money in an Economy That Hates You."

Key Takeaway: During this podcast episode, we delve into the changing landscape of the economy, the rise of unconventional careers, and the power of decentralization. Chris shares fascinating stories of individuals who have found success in unique ways, from naming Chinese babies to teaching outdoor survival skills. Throughout our discussion, he reminded us why, in this rapidly evolving world, individuals and businesses should adapt, embrace novelty, and explore alternative paths to thrive in this changing economic landscape.

Questions I ask Chris:

[00:55] Does the economy really hate you?

[03:29] Does this happen only in America, or does it happen everywhere?

[04:53] Does this mean that we should not be sending our kids to college?

[06:36] Why did you call it gonzo capitalism?

[08:53] What can people learn from your book?

[13:43] What is the message, and what kind of clarity can you offer?

[14:23] Where do you recommend people go to learn more about creativity?

[15:44] How would businesses adapt to what you talk about in your book?

More about Chris:

Get Chris's book - Gonzo Capitalism: How to Make Money in an Economy that Hates You

Chris’ website - here

Connect with Chris Guillebeau on LinkedIn

Like the show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with me on LinkedIn

In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining backend operations for digital and creative agencies. She is also the author of The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize the way marketing systems are handled.

Key Takeaway: Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me to elucidate how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to not only prevent burnout but to significantly enhance productivity and creativity. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.

Questions I ask Alyson Caffrey:

[00:45] How does rest contribute to business growth?

[02:31] Can you explain the framework you mentioned?

[03:43] Is a long sabbatical the goal of your method?

[05:44] How does your 90-day method alter established work habits?

[08:28] Do founders grasp your concepts both logically and emotionally?

Get the full show notes here.

More About Alyson Caffrey

• Get Alyson's book -  The Sabbatical Method: How to Leverage Rest and Grow Your Business 
• Find out more about the Operations Agency
• Connect with Alyson Caffrey on LinkedIn

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Connect with John Jantsch on LinkedIn

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE

In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the booming Creator Economy and how it's reshaping the marketing landscape, especially in the B2B sector.

The Creator Economy isn't just a playground for B2C marketers or influencers. It's a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement.

Here's a glance at this episode:

[01:10] How are creators changing marketing, especially in B2B?

[02:08] How do you define the "creator economy" compared to traditional economic models?

[03:44] Some creators do quirky things for attention. What can B2B brands learn from this?

[05:28] Brands are teaming up with influencers. What's good or bad about this approach?

[07:02] Successful creators have personal branding. How can a brand adopt this idea?

[09:39] B2B and B2C marketing are blending. How are authenticity and personal branding playing a role?

You can view the show notes here

More About Christie Horsman:

-Read Christie's article in Entrepreneur magazine

-Connect with Christie Horsman on LinkedIn

-Check out Thinkific

Like this show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show!

Connect with John Jantsch on LinkedIn

Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE

In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. With Nicole's first-hand experiences and insights, we explored how this Fractional CMO trend is not just a fleeting fad but a strategic maneuver that's reshaping the contours of business leadership in today's dynamic landscape.

Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. Companies, by opting for a Fractional CMO, are not just seeking to cut costs but are keen on leveraging the diverse expertise and perspectives these professionals bring. Operating across varied industries, Fractional CMOs offer a fresh, tailored approach, helping businesses to be more agile, adaptive, and strategic in their planning

Questions I ask Nicole Bernard:

[00:46] What exactly is a fractional CMO? How would you briefly describe this role to someone unfamiliar with it?

[01:28] In your opinion, what type of business is the ideal fit for a Fractional CMO? Specifically, what might be missing in such a company that you can fulfill?

[02:36] Do you find that the market is starting to wake up to both the need for strategy?

[03:42] Can you define the specific responsibilities and boundaries of a Fractional CMO?

[04:40] In your role, how often do you find yourself involved in the actual implementation?

[05:20] Could you shed some light on your business model? How do you handle tasks that might go beyond what you personally offer? Do you collaborate with a team or partners?

[06:14] One challenge of the Fractional CMO model is essentially selling your time. How do you avoid this?

[07:30] Is it challenging to define a clear scope for clients regarding what they can expect from a Fractional CMO?

[09:25] What are some potential pitfalls associated with this model?

[10:43] How has adopting the Fractional CMO title influenced your relationship with clients?

[11:50] Have you noticed any changes in client relationships over time, perhaps in terms of duration or their reliance on you?

[12:48] Upon starting with a new client, are there specific initial steps you consistently follow?

[14:11] In terms of educating clients, how does this role differ from traditional agency models?

[15:10] A traditional CMO often has the task of building a team. In your experience, do you often work with companies lacking strategic hires, and do you assist in team building?

More About Nicole:

See how you can work with Nicole - https://nb.marketing/

Listen to the Bubbles and Biz Podcast - https://nb.marketing/podcast

Connect with Nicole Bernard on LinkedIn - https://www.linkedin.com/in/nicolesbernard/

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

Get Your Free AI Prompts To Build A Marketing Strategy, Download now: dtm.world/freeprompts

In this conversation with Anne Janzer, we delve into the captivating world of writing, marketing, and the intriguing intersection of human behavior and cognitive science. Anne's latest book, "The Writer's Voice," is a treasure trove of insights, offering a comprehensive guide to mastering the art and science of writing voice. Through our discussion, we uncover the secrets behind crafting a distinct brand voice, explore the nuances of ghostwriting, and gain a deeper understanding of the multifaceted realm of marketing. Join us on this enlightening journey to enhance your writing and marketing prowess, armed with the wisdom Anne shares from her extensive experience as a nonfiction book coach and author.

Get the special price of Anne's new book: The Writer’s Voice - https://annejanzer.com/book/the-writers-voice/

More about the book: The Writer’s Voice - https://annejanzer.com/book/the-writers-voice/

Anne's website - https://annejanzer.com/

Connect with Anne's on LinkedIn - https://www.linkedin.com/in/annehjanzer/