How Fractional CMOs Are Reshaping Business Strategy

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment.

The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI.

More About Mike Volkin:

• Mike's website
• If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert

Learn More About The Agency Intensive Certification:

• Learn more

Take The Marketing Assessment:

• Marketingassessment.co