Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It's a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business owners must take to identify the kind of content that will resonate best with their audience. Plus, he shares how to craft content that's meaningful to your audience and produces real, measurable results for your business.

Direct download: John_Interviews_Lance_Cummins.mp3
Category:Podcast -- posted at: 6:30am MDT