Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption and innovation. How do you tell stories about change without causing your audience to panic, feel judged, or grow distrustful? Telling stories about change is a tricky balancing act, but Margolis shares practical tips for helping leaders to craft stories about disruption that inspire rather than intimidate.

Direct download: John_Interviews_Michael_Margolis.mp3
Category:Podcast -- posted at: 6:30am MDT