Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky thing; if you're not ready for it, it can ruin you. But if you see it coming, you can get ahead of the curve and push innovative strategies to thrive in this new reality. McGrath shares stories of businesses who have successfully identified inflection points, and provides advice for leaders looking to spot potential disruption in their own industries.

Direct download: John_Interviews_Rita_McGrath.mp3
Category:Podcast -- posted at: 6:30am MDT