Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rand Fishkin Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta.

• Where does SEO sit today?
• Why include the painfully honest advice in your book?
• What is some common advice you give people?

• Why you need to discover your unique value
• How Fishkin’s business point of view has changed over the years
• What’s coming next in the marketing world

• Read Lost and Founder: A Painfully Honest Field Guide to the Startup World.
• Learn more about SparkToro.
• Learn more about Moz.
• Follow on Facebook.
• Follow on Twitter.
• Connect on LinkedIn.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Laura Vanderkam Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done.

Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours.

Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds.

• What are some of the biggest time-drain patterns?
• Is there a place for procrastination?
• How much does multitasking cost us?

• Why there is so much stress around getting a lot done
• Why people are more productive during some times of the day compared to others
• Whether or not you should track your time

• Learn more about Laura Vanderkam.
• Listen to the Best of Both Worlds podcast.
• Read Off the Clock.
• Follow on Facebook.
• Follow on Twitter.
• Connect on LinkedIn.
• Follow on Instagram.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andrew Warner Podcast Transcript

My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy, and what your business needs to know about bots today.

Warner was one of the pioneers of the internet startup scene — starting online in 1997 and growing his business into a multi-million dollar venture.

After he and his brother achieved their first success, a $30 million per year Internet business, he wanted to share the gift of inspiration and knowledge with budding entrepreneurs, and with that, Mixergy was born. To achieve this end, he started Mixergy, where he invites proven Entrepreneurs to teach how they built their startups. Recently, Warner has been an angel investor in two of the early chat messaging platform companies (ManyChat & Assist) which eventually led him to build Bot Academy.

• Why should people be paying attention to chat bots?
• What are some business use cases for chat bots?
• How will chat bots evolve?

• Why people should pay attention to chat bots
• How chat bots can help your customer service
• How email and chat bots can work hand-in-hand

• To see the chat bot intro, visit botacademy.com/ducttapemarketing.
• Learn more about Bot Academy.
• Learn more about Mixergy.
• Follow on Twitter.
• Connect on LinkedIn.

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you’re a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Local SEO for Lead Generation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Justin Sturges Podcast Transcript

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in.

It is very difficult to rank for your most desired keyword phrases without great content.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Justin Sturges. He is a local SEO, website building & lead generation expert, Duct Tape Marketing Certified Consultant, and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank.

Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally.

• What are common SEO mistakes that businesses often make?
• What role do reviews play in your ranking factor?
• What are some good resources for local SEO?

• The driving factors in organic placement
• Key aggregators often missed in citations
• How using the right extensions can increase your click-throughs

• To learn more about Justin Sturges, visit his website here.
• Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation.
• Connect on LinkedIn.

Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.