How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. It’s kind of […]

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

How to Understand and Solve Your Customers’ Problems written by John Jantsch read more at Duct Tape Marketing

If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it takes a special point of view. We as business owners […]

Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

Getting What You Want in Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want In Life.  With his winning […]

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been […]

An Introvert’s Guide to Putting Yourself Out There written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of Hiding in the Bathroom: An Introvert’s Roadmap to Getting Out There (When You’d Rather Stay Home), and host of a podcast of […]

Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, […]