Duct Tape Marketing
Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

When it comes to marketing your business, it's not really about the tactics, like social media or email marketing. At the end of the day, it's building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to discuss his latest book, "Fanocracy," and shares how any business can build a fanocracy that will keep customers coming back again and again.

Direct download: John_Interviews_David_Meerman_Scott_2020.mp3
Category:Podcast -- posted at: 6:30am MDT