The Duct Tape Marketing Podcast
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Bill Shander is a data communication expert, renowned information designer, and founder of Beehive Media. With over 25 years of experience working with top-tier organizations like the United Nations, World Bank, and Deloitte, Bill helps professionals transform complex data into clear, compelling narratives. In this episode, he unpacks his latest book, *Stakeholder Whispering: Uncover What People Need Before Doing What They Ask*, sharing powerful insights on how to lead with questions, not just actions. If you want to elevate your communication skills, build trust faster, and stop being just an “order taker,” this conversation is a must-listen.

00:00 Introduction
01:38 What is a Data Communications Expert?
02:36 What Inspired Stakeholder Whispering
05:02 Doing What's Asked Versus What's Needed
08:20 Listen with your Ears, Not Your Brain
09:25 Silence is Golden
11:35 Common Mistakes in Stakeholder Whispering
15:08 Receptive vs Unreceptive Stakeholders
16:16 Is This a Leadership Book?
17:42 Remote and Hybrid Work
19:33 Real World Success Stories

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Direct download: DTM_-_Bill_Shander_-_Audio.mp3
Category:Podcast -- posted at: 3:57am MDT

Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts.

00:00 Opening
01:03 Introducing Manick Bhan
01:32 Why Was Search Atlas Created?
03:53 Is SEO Dead?
06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search
09:12 Optimizing Content for Competitive Search
42 How Should Marketers Think about AI Today?
14:28 Quality vs Quanity
17:42 Rented vs Owned Spaces
20:09 Lessons Learned from a Founder

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Direct download: DTM_-_Manick_Bhan__-_Audio.mp3
Category:Podcast -- posted at: 3:38am MDT

Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world’s most sought-after sales speakers. He’s the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in organic sales growth every year. In this episode, Alex reveals how to Outgrow your competition by transforming reactive teams into proactive market leaders. Tune in to discover simple, powerful actions to win more business, build lasting customer trust, and outsell even in tough times.


Today we discussed:

00:00 Introducing Alex Goldfayn

00:50 Transforming From Reactive to Proactive

02:56 Being Proactive Is a Necessity

04:46 Avoiding Rejection

06:28 Showing Up When Nothing is Wrong

07:45 The COPE Methodoligy

09:03 People Just Want to Be Helped

11:16 Swinging the Bat

15:54 Reminding the Customer

16:35 How Can Non-Sales Employees Be Proactive

18:20 How To Integrate a Proactive Mindset


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Direct download: ETTTE8729584322.mp3
Category:general -- posted at: 3:30am MDT

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!

Today we discussed:

  • [00:00] Opening
  • [01:15] AI vs Previous Tech Excitement
  • [03:25] Approaching AI Strategically
  • [05:02] Adopting the Right Mindset Around AI
  • [10:47] The Human Element Stands Out
  • [13:04] Importance of Storytelling for Your Brand
  • [13:49] AI's Impact on Marketing
  • [16:08] The Future of Personalization
  • [18:55] Marketing Focus for 2025


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Direct download: ETTTE7198034214.mp3
Category: -- posted at: 3:30am MDT

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.



Today we discussed:



00:00 Opening

00:09 Introducing Dan Sanchez

01:57 Approaching AI Strategically

04:04 Creating New Things with AI

06:36 Evolution of AI Prompting

08:50 Humans Changing Role in Marketing

11:38 Developing Skills vs Delegating Tasks

13:51 AI Agents Affect on Marketing

17:50 Advice on Using Deep Research



More About Dan Sanchez:

Check out Dan Sanchez's Website: https://danchez.com

Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/



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Direct download: ETTTE8455196484.mp3
Category: -- posted at: 5:30am MDT

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media Studios and a leading authority on digital marketing, content strategy, and SEO. With two decades of hands-on experience and author of Content Chemistry, Andy joins John Jantsch to explore how AI is transforming content creation, analytics, and marketing strategy. They dive deep into using AI for genuine performance gains, not just efficiency, and share practical insights to help marketers stay ahead. Tune in to discover how to leverage AI without sacrificing quality — and why building real human connections still matters most.


Today we discussed:

00:00 Opening

00:09 Introducing Andy Crestonida

01:03 What is AI's Impact on Marketers in 2025

03:26 Making More Time for Relationships

04:59 The State of AI in UX

08:29 AI's Impact on Content Creation

10:09 Is Keyword Ranking Important in 2025?

11:14 There's More to Content Than Search

14:00 Important Metrics for Insightful Data

15:54 How AI Can Help with Analyzing Metrics

17:36 Tuning out Noise

18:46 How AI Can Help with Leads



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Direct download: ETTTE4098853241.mp3
Category: -- posted at: 11:38am MDT

Blair Enns is a globally recognized thought leader in creative agency sales and the founder of Win Without Pitching, a revolutionary approach that empowers agencies to lead client engagements without giving away free work. He is the author of bestselling books including Pricing Creativity and his latest, The Four Conversations. In this episode, Blair breaks down his powerful new framework for selling expertise—moving from pitching and price haggling to confidently leading sales conversations. Listeners will learn how to increase closing ratios, price based on value, and shift from being seen as a vendor to a trusted advisor.



Today we discussed:

00:00 Opening

00:53 The Cost of Letting the Client Run the Show

04:36 What are the Four Conversations?

06:58 Show Your Expertise without Giving it Away

08:34 Avoid Evaluating the Client

10:08 Power Dynamics of the Sale

12:56 The Value Conversation

16:18 Working Around Client Budget

18:20 Price the Client, Not the Service

19:53 Moving From Vendor to Trusted Advisor


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Direct download: ETTTE4357962698.mp3
Category: -- posted at: 3:30am MDT

Jon Mest is the founder of JustReachOut.io, a cutting-edge PR software platform, and ChatRank.ai, a breakthrough tool for AI-driven SEO. With over a decade of experience helping entrepreneurs and businesses land powerful media coverage, Jon shares his insights on how AI is transforming PR and search strategies. In this episode, he reveals how to build authentic media pitches, win attention in AI-powered search overviews, and why hyper-specific storytelling is the new secret to visibility. Tune in to learn how to future-proof your SEO and PR efforts in the evolving world of digital marketing.


Today we discussed:

00:00 Opening

00:45 How Has AI Changed the Way You Should Approach PR

02:31 Why PR is Rebounding

04:56 Relationship Between PR and the New SEO

06:55 How to Impact AIO

11:11 What Mistakes Do People Make when Pitching Media

14:32 How Important are Compelling Hooks

16:04 The Importance of Social Proof

17:40 Amplifying Your Current Press


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Direct download: ETTTE5688636957.mp3
Category: -- posted at: 3:30am MDT

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you.

Today we discussed:

  • [00:00] Opening
  • [00:26] Juggling Multiple Roles
  • [04:38] The CEO Role
  • [05:37] The Sales Person Role
  • [07:09] The Strategist Role
  • [08:46] The Project Manager Role
  • [09:49] The Marketing Role
  • [12:59] The Client Manager Role
  • [13:56] The 4-Prong Approach


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Direct download: ETTTE2955216577.mp3
Category: -- posted at: 3:30am MDT

In this solo episode, John unpacks why traditional SEO is no longer enough and how businesses must shift toward search visibility in the age of AI. He explores the impact of zero click searches, E-E-A-T, and AI overviews, and shares actionable strategies to stay visible across Google and beyond.

Direct download: ETTTE3723184553.mp3
Category: -- posted at: 3:30am MDT

David Hunter is the CEO of Local Falcon, an AI-powered local SEO platform, and founder of Epic Web Studios, a leading digital marketing agency with over 15 years of industry experience. In this episode, he joins John Jantsch to explore how AI overviews and conversational search are revolutionizing local SEO and reshaping Google’s search behavior. From proximity ranking shifts to the power of structured content and authoritative sources, David shares cutting-edge insights that every local business and marketer needs to hear. Tune in to learn how to future-proof your local search strategy in the age of AI.


Today we discussed:

00:09 Introducing David Hunter

00:42 How has AIO Affected Local SEO?

04:10 How is Proximity Affecting Local SEO?

08:02 Ranking Factors in Geographical Search

12:05 Structuring Content for AIO Search

15:10 Giving Your Website the Best Chance of Success

16:58 Unique Challenges for Multiple Location Businesses


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Direct download: ETTTE1432589400.mp3
Category: -- posted at: 3:30am MDT

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature “Marketing Hourglass” framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:

00:00 Introducing Christine Perkett

00:09 The evolved buyer journey

02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode

03:43 How AI interrupts and reshapes journey stages like know, like, and trust

04:55 Recommendation engines and the rise of self-service experiences

06:12 The need to rethink SEO: focus on questions, not keywords

06:50 Combining digital efficiency with emotional, human-centered marketing

08:33 The journey is already changing—are you adapting?


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Direct download: ETTTE2497639494.mp3
Category: -- posted at: 3:56am MDT

Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method’s signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence.



Today we discussed:

00:00 Introducing Christine Perkett

00:49 How the Nova Method was Created

02:12 How is AI Changing PR?

03:24 How AI and PR Helps you Build Trust

06:51 The Three-A's Framework

10:38 Protecting your Brand From Bad Exposure

14:57 How Does PR Intersect with Modern Search

16:52 Understanding a Clients Brand

20:38 Gauging When to Use AI



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Direct download: ETTTE3933445789.mp3
Category: -- posted at: 3:30am MDT

Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let’s Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joy—without waiting for “someday.”


Today we discussed:

00:00 Introducing Derek Coburn

00:45 The true history of retirement: Bismarck, FDR, and outdated milestones

03:24 Why 25–30% of retirees are going back to work

04:50 The concept of redefining retirement for personal fulfillment

07:37 Entrepreneurs and the myth of I’ll do it after I exit

08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer

10:13 Financial math: how working longer cuts required savings dramatically

12:07 The 401(k) rethink: taxes, Roth conversions, and planning smarter

13:38 Parenting, presence, and valuing your $50,000 moments

14:58 The mindset shift needed to fully embrace this new paradigm


More About Derek Coburn:

Pre-order Let's Retire Retirement and access exclusive bonuses: https://DerekCoburn.com


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Direct download: ETTTE6485178197.mp3
Category: -- posted at: 3:30am MDT

Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed:

00:00 Opening

00:48 Introducing Geoff Woods

01:19 How AI Enhances Leaders Strategic Thinking

03:17 AI as a Thought Partner

04:46 How AI Can Help with Operation Tasks

06:16 Focusing on the 20%

07:52 The C.R.I.T. Framework

13:11 Addressing the AI Culture Shift

16:22 How is AI Changing Decision Making

17:45 What's AI's Role in Leadership

19:28 How to Start Integrating AI Into Your Leadership Practices


More About Geoff Woods:

The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com Rate, Review, & Follow


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Direct download: ETTTE7556672505.mp3
Category: -- posted at: 3:30am MDT

Mike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Media—acquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive. Today we discussed:

00:00 Introducing Mike and Kass Lazerow

00:50 The Title of the Book

01:44 How to Make Working with Your Spouse... Work

03:39 The Imbalanced Life

05:58 Everyone is Born an Entrepreneur

07:54 Favorite Cheat Codes

09:47 Embracing Uncertainty

12:06 Lessons in Failure

15:05 When to Pivot

18:05 Leaving a Legacy


More About Mike & Kass Lazerow:

Check out Mike & Kass Lazerow's Website: https://kassandmike.com/

Shoveling $h!t by Mike & Kass Lazerow on Amazon: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W


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Direct download: ETTTE3961903098.mp3
Category: -- posted at: 3:30am MDT

Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers.


Today we discussed:


00:09 Introducing Paul Chaney

00:42 Why Paul launched the AI Marketing Ethics Digest

02:58 Transparency, bias, and brand reputation in AI output

05:00 Strategy before technology: avoiding “bad work faster

06:55 What “shadow AI” is and how it can harm organizations

07:55 The need for usage policies and monitoring internal AI use

10:32 The Generative AI Business Adoption Hierarchy explained

13:20 Embedding AI into business culture with governance and clarity

15:27 What is AI techno-stress and how is it impacting workforces?

18:02 Lack of training is a hidden ethical risk for employee well-being

20:08 Why many business owners may give up on AI—and what that means for consultants


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Direct download: ETTTE5216042227.mp3
Category: -- posted at: 3:30am MDT

Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients.

Today we discussed:


00:00 Introduction

01:18 How the current agency model fails businesses and agencies alike

02:48 The misalignment between agency incentives and business goals

03:26 Using AI to elevate—not eliminate—marketers

07:06 The evolution toward system installers and strategic leaders

09:47 Business owner reactions to the anti-agency concept

12:13 Adding consistency as the fourth “C” of effective marketing

13:53 Workshop overview: structure, tools, and outcomes

15:57 Licensing a system, not just learning a method

17:19 Who this workshop is designed to help

18:23 Who your ideal client is for this new model


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Direct download: ETTTE5528067929.mp3
Category: -- posted at: 3:30am MDT

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation.


Today we discussed:


00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments

02:11 How a health scare triggered Anne-Laure's career shift

03:41 Why we're obsessed with goals—and how it can be harmful

05:42 The myth of public accountability: Why telling people your goals might not help

06:47 What exactly is a tiny experiment?

07:36 Reframing weight loss or health goals as experiments

09:33 Applying the PACT framework to business and marketing

11:47 How fear of failure—and fear of success—affect experimentation

13:23 Practicing curiosity-driven intelligence in life and business

16:54 Using AI as a tool for reflection and experiment design

17:57 Personal stories: How tiny experiments shaped Anne-Laure’s life and work

19:53 Where to connect with Anne-Laure and learn more


More About Anne-Laure Le Cunff:

Check out Anne-Laure Le Cunff's Website: https://nesslabs.com

Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff


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Direct download: ETTTE3808674781.mp3
Category: -- posted at: 3:30am MDT

Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs.


Today we discussed:


00:00 Opening

00:09 Introducing Johnathan Grzybowski

01:53 The Origin of Penji

05:46 How to Establish a Brand Identity

08:25 The Human Element of Penji

09:47 Penji Success Stories

14:13 How AI Affects the Design Workflow


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Direct download: ETTTE3524992108.mp3
Category: -- posted at: 3:30am MDT

Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She’s also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they’re meant to do.


Today we discussed:


00:00 Opening

00:09 Introducing Suzy Welsh

01:24 What Inspired Becoming You

03:02 Finding Your Purpose

07:07 Moving Past the Fear of Finding Your Purpose

10:25 Discovering Your Aptitudes

13:26 The Balance Between Joy and Financial Security

14:47 Finding You at Any Age

16:56 Impact of AI on the Workplace


More About Suzy Welch:

Check out Suzy Welch's Website: https://www.suzywelch.com

Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/



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Direct download: ETTTE4748282385.mp3
Category: -- posted at: 3:30am MDT

Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike. Discover how to align your marketing strategy with execution, break through brand stagnation, and drive real business growth with smarter, not louder, tactics.

Today we discussed:

00:00 Introduction

00:41 What is High Definition Marketing?

01:59 How Has Marketing Strategy Changed?

08:17 ELLA and DTM Partnership

12:52 ELLA Elevates Your Marketing Team

16:46 How are AI Tools Evolving?


More About Keith Lauver:


Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://⁠www.linkedin.com/in/keithdlauver/⁠


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE9000549618.mp3
Category: -- posted at: 3:30am MDT

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed:


00:00 Opening

00:09 SEO is Not Dead

02:53 Intent and Content Opportunities

05:12 Local and Branded Visibility Signals

05:53 Measuring Trust and Visibility

07:05 Fixing Technical Problems

08:06 Guiding AI Content


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Direct download: ETTTE1792848341.mp3
Category: -- posted at: 3:30am MDT

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked Marketing Companion podcast. He’s also a keynote speaker and trusted strategy consultant to some of the world’s leading brands.

In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World. He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap.


Today we discussed:


00:00 Opening

00:09 Introducing Mark Schaefer

00:59 Where Do Humans Fit in an AI Dominated World?

04:09 A World Without Shared Experiences

07:00 How to Out-Human AI

09:44 Embracing Every Day Awe

13:08 How AI is Changing Consumer Behavior

17:25 Story of the Book Cover

19:17 Start with Wrong


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE3128179894.mp3
Category: -- posted at: 5:30am MDT

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.


Today we discussed:


00:00 Opening

00:09 Introducing Dan Sanchez

01:57 Approaching AI Strategically

04:04 Creating New Things with AI

06:36 Evolution of AI Prompting

08:50 Humans Changing Role in Marketing

11:38 Developing Skills vs Delegating Tasks

13:51 AI Agents Affect on Marketing

17:50 Advice on Using Deep Research


More About Dan Sanchez:

Check out Dan Sanchez's Website: https://danchez.com

Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE9066323916.mp3
Category: -- posted at: 3:30am MDT

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world’s most visited swimming pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust by embracing self-service tools, and saying what competitors won’t. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world.


Today we discussed:


[00:00] Opening

[00:09] Introducing Marcus Sheridan

[02:10] Building a Known and Trusted Brand

[06:18] Thinking Like a Media Company

[11:20] Using AI to Help With Promotion

[15:25] Mitigating Risk for Customers

[20:05] Controlling the Conversation


More About Marcus Sheridan:


Check out Marcus Sheridan's Website: https://www.marcussheridan.com

Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE7277642871.mp3
Category: -- posted at: 3:30am MDT

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.


Today we discussed:


[00:00] Opening

[00:09] Introduction

[01:52] Search Presence and Visibility

[04:10] Embracing AI for Content

[05:59] Local Search Isn't Going Anywhere

[08:29] Prioritize Intent Based SEO

[11:06] Link Building

[13:58] Long Tail Queries


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE4166245131.mp3
Category: -- posted at: 3:30am MDT

Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.


Today we discussed:


[00:00] Opening

[00:09] Introducing Shane Murphy-Reuter

[00:51] Extending Your Core Business

[04:47] How Hyperfocus Protects Your Business

[06:51] Find your Unique Advantage

[10:28] Messaging for Clients with Different Needs

[15:05] Shifting Mindset to Deal with Growth

[17:00] Incentivizing Sales Teams

[19:00] How Will AI Effect Scheduling Software


More About Shane Murphy-Reuter:


Check out Shane Murphy-Reuter's Website: https://calendly.com/

Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/


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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE3747130899.mp3
Category: -- posted at: 3:30am MDT

Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity.


In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action, exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty.


Today we discussed:


[00:00] Opening

[00:09] Introduction to Margie Warrell

[01:01] What is the Courage Gap?

[02:57] The Difference Between Fear-based and Strategic Pausing

[05:06] What Role Does Imposter Syndrome Play?

[09:48] Finding the Courage to Charge Your Worth

[12:15] Habits to Build Courage

[14:35] Dealing with Fear of Rejection

[17:10] Being Courageous Through the Unknown


More About Margie Warrel:


Check out Margie Warrels Website: https://margiewarrell.com/

Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE1645724257.mp3
Category: -- posted at: 5:30am MDT

Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution.


In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead.


Today we discussed:


[00:00] Opening

[00:09] Introducing Prasanna Dhungel

[00:53] How to Prepare for Changes in Search?

[05:06] Is Intent Driven Content the Way Forward?

[07:16] What Metrics Should We Be Tracking?

[10:39] Best Practices to Show Up in AIO

[16:20] Measuring ROI Without Attribution


More About Prasanna Dhungel:


Check out Prasanna Dhungel's Website: https://growbydata.com/

Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/


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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE3280375872.mp3
Category: -- posted at: 5:30am MDT

With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen.


Today we discussed:


[00:00] Opening

[00:09] Introduction to Alex Strathdee

[01:03] Do Publishers Promote Books?

[02:45] Mistakes in Book Marketing

[06:54] How is AI Affecting Book Marketing?

[08:30] What is the Goal of your Book?

[09:39] Seeding Readers with no Audience

[13:34] Team and Tools to Help You with Your Book

[16:03] Positioning Yourself to get Lucky


More About Alex Strathdee:


Check out Alex Strathdee's Website: https://www.getshelflife.com

Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/


Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE3471558045.mp3
Category: -- posted at: 3:30am MDT

Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success.


Today we discussed:


[00:00] Opening

[00:09] Introducing Carlos Gil

[02:23] Brands Need to Humanize

[07:46] AI and the Need for Human Relationships

[12:25] Communicating the Human Element of Your Brand

[15:49] Omni-channel Marketing


More About Carlos Gil:


Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/

Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE7749034773.mp3
Category: -- posted at: 1:30am MDT

I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.


Today we discussed:


[00:00] Opening

[00:09] Introduction to Len Silverman

[00:53] What is the Personal Brand of Gen Z

[02:56] Common Stereotypes of Genz

[04:16] The Old Ways Aren't Going to Work

[06:39] The Employee Journey

[08:35] Importance of Cultural Consistency

[10:39] Changing Mindsets

[12:44] Gen Z Customers

[14:19] Common Mistakes Trying to Align with Gen Z

[17:11] Turning Gen Z into A Players


More About Len Silverman:


Check out Len Silverman's Website: https://uptoelevenmarketing.com

Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/


Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC



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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE5338739169.mp3
Category: -- posted at: 5:30am MDT

I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe’s and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won’t want to miss.


Today we discussed:


[00:00] Opening

[00:09] Introducing Keith Lauver

[01:52] Understanding the Practical Uses of AI

[04:17] What are AI Agents?

[07:45] How Does AI Affect Organizational Structure

[11:46] AI Doesn't Change Human Value

[16:22] Personalized Marketing

[17:37] Ella AI

[21:22] Privacy Concerns with AI


More About Keith Lauver:


Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/


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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts


This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter


TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE8016815951.mp3
Category: -- posted at: 3:30am MDT

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence.


Today we discussed:


[00:00] Opening

[00:09] Introducing Bill Canady

[01:01] What is Panic Mode for a Business?

[03:54] The Stockdale Paradox

[06:22] The 80/20 Principle

[10:59] Small Customers that Need Much Attention

[12:58] Earning the Right to Grow

[15:11] Where to Start When Fixing Panic Mode

[16:44] How Will AI Affect Business?


More About Bill Canady:


Check out Bill Canady's Website: https://billcanady.com


Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/


Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE7070691785.mp3
Category: -- posted at: 3:30am MDT

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!


Today we discussed:


  • [00:00] Opening
  • [00:09] Introducing Sam Dunning
  • [00:31] Approach to SEO Strategy
  • [03:42] SEO Isn't for Every Business
  • [06:21] SEO is a Long-term Game
  • [08:53] Your Marketing Niche
  • [13:00] Google Search vs AI Search
  • [15:24] SEO and Local Search
  • [18:46] Where to Start with SEO


More About Sam Dunning:


Check out Sam Dunning's Website: https://breakingb2b.com

Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/


Rate, Review, & Follow


If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts


This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter


TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE1025333325.mp3
Category: -- posted at: 3:30pm MDT

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success.


Today we discussed:


[00:00] Opening

[00:09] Introducing Lori Rosenkopf

[00:53] Telling Real Entrepreneur Stories

[03:59] The Six R's

[06:33] The Realities of Disrupting the Market

[07:37] Bootstrapping

[09:58] Technology Commercializers

[11:17] Accidental Entrepreneur

[15:20] Defining Innovation


More About Lori Rosenkopf:


Check out Lori Rosenkopf's Website: https://executiveeducation.wharton.upenn.edu/faculty/lori-rosenkopf/

Connect with Lori Rosenkopf on LinkedIn: https://www.linkedin.com/in/lori-rosenkopf-5453a3b6/

Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf: https://amzn.to/41vVJKz


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE9374521295.mp3
Category: -- posted at: 3:30am MDT

Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.


Today we discussed:


[00:00] Opening

[00:09] Introducing Bruce Clay

[00:53] SEO in 1996

[04:47] The Growing Importance of SEO

[11:19] How to Create Quality Content for SEO

[14:50] Is Zero-Click the End of SEO?

[18:59] Guest Podcasting Can Help SEO


More About Bruce Clay:


Check out Bruce Clay's Website: https://bruceclay.com

Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-


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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!


👉 Get Your Free Prompts: https://dtm.world/freeprompts


This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter


TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE6971847889.mp3
Category: -- posted at: 4:04am MDT

Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and significantly boost their bottom line without the endless hustle for new clients.


Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing Max Traylor
  • [01:29] Are Agencies in Trouble?
  • [04:25] Leadership is Missing
  • [07:00] Growing Revenue with Current Clients
  • [11:46] Are Retainers the Right Way To Go?
  • [15:36] Productizing Your Services
  • [18:01] Advice on Starting a Consulting Service Today


More About Max Traylor:

  • Check out Max Traylor's Website: https://Maxtraylor.com
  • Connect with Max Traylor on LinkedIn: https://www.linkedin.com/in/maxtraylor/
  • Read Agency Survival Guide by Max Traylor: https://amzn.to/3XkfRNn


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Direct download: ETTTE2284055867.mp3
Category: -- posted at: 3:30am MDT

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.

Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing Jim Squires
  • [00:56] How Does Reddit Differ From Other Platforms?
  • [04:20] Impact of Search on Reddit
  • [05:54] Best Practices for Businesses on Reddit
  • [08:17] How Does Advertising Fit in on Reddit
  • [10:52] Getting Organic Reach on Reddit
  • [13:05] Small Business Mistakes on Reddit
  • [15:47] How to Measure Success on Reddit
  • [18:34] Meeting People Where They Are


More About Jim Squires: 


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Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts


This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE4430440675.mp3
Category: -- posted at: 3:53am MDT

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies!


Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing Chuck Blakeman
  • [02:27] What Does Sell Less, Earn More Mean?
  • [03:35] Why Do Business Owners Hate Selling?
  • [06:40] Serve. Don't Sell.
  • [013:54] Staying Recent and Frequent
  • [15:21] The Four Quadrants of Relationship Marketing
  • [17:21] Getting Started in Relationship Marketing
  • [18:54] Relationship Marketing on Modern Platforms


More About Chuck Blakeman


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Direct download: ETTTE5192056419.mp3
Category: -- posted at: 3:30am MDT

Is Google stealing your traffic? In this episode of the Duct Tape Marketing Podcast, I sit down with Rand Fishkin, co-founder and CEO of SparkToro and one of the most influential voices in SEO and digital marketing. We dive into the rise of the zero-click internet—where 60% of Google searches end without a click—and what this means for your SEO strategy, content marketing, and online visibility. Rand shares expert insights on how businesses can adapt, build influence beyond Google, and thrive in a world where search engines and social platforms are keeping users on their sites. Don’t miss this deep dive into the future of search engine optimization and marketing strategy!

Today we discussed:

  • [00:09] Introducing Rand Fishkin
  • [01:07] What is Zero Click?
  • [02:11] How Has Zero Click Impacted Search
  • [06:33] How Should SEO Professionals Adapt?
  • [08:34] How Do Content-Reliant Businesses Survive?
  • [14:30] Is Google Dead?
  • [16:50] Making the Best of Attribution


More About Rand Fishkin


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE8153861645.mp3
Category: -- posted at: 4:33am MDT

As a small business owner, you're constantly wearing different hats, from CEO to salesperson to project manager – but what's the secret to juggling it all without burning out? In this insightful episode, John explores the seven critical roles every entrepreneur needs to master, offering actionable advice for delegating, automating, and optimizing your business operations. His practical strategies will help marketing consultants, agency owners, and small business leaders shift from being trapped in day-to-day tasks to focusing on meaningful growth, ultimately creating a business that serves you rather than consuming you.

Today we discussed:

  • [00:00] Opening
  • [00:26] Juggling Multiple Roles
  • [04:38] The CEO Role
  • [05:37] The Sales Person Role
  • [07:09] The Strategist Role
  • [08:46] The Project Manager Role
  • [09:49] The Marketing Role
  • [12:59] The Client Manager Role
  • [13:56] The 4-Prong Approach


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Direct download: ETTTE2701000999.mp3
Category: -- posted at: 3:30am MDT

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing Jane McCarthy
  • [00:44] What are Goddess Archetypes?
  • [05:37] Identifying your Brand's Goddess Archetype
  • [08:56] Using your Archetype to Find the Right Talent
  • [12:05] Brands That Embody Goddess Archetypes
  • [16:34] How to Approach Goddess Archetypes
  • [18:44] Figuring out the Heart of your Brand

More About Jane McCarthy


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE9019443188.mp3
Category: -- posted at: 5:30am MDT

Join me for a fascinating conversation with Mike Ganino where we explore the art of storytelling as a game-changing business tool. Mike, a dynamic keynote speaker and author of "Make a Scene," has left his mark on everything from viral TEDx talks to leadership training at powerhouse companies like Disney, Netflix, and Adobe. In our discussion, he shares invaluable insights on how mastering storytelling can transform your business communication, whether you're pitching to clients, leading a team, or taking the stage. We unpack practical techniques for commanding attention, developing authentic stage presence, and crafting narratives that stick with your audience long after you've finished speaking.

Today we discussed:

  • [00:09] Introducing Mike Ganino
  • [00:57] Why is Storytelling a Hot Topic?
  • [02:09] What Draws Us to Storytelling?
  • [03:29] What Does Make a Scene Mean?
  • [05:44] Are There Any Rules to Storytelling?
  • [07:15] What if You're Not Good at Storytelling?
  • [09:12] Benefits of Being a Good Storyteller
  • [12:45] Performance in Storytelling
  • [15:32] How to Get Better at Storytelling
  • [17:31] Do Different Platforms Need Different Approaches?


More About Mike Ganino


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Direct download: ETTTE7298847169.mp3
Category: -- posted at: 3:30am MDT

Join me as I chat with copywriting expert David Garfinkel, the author of The Persuasion Story Code. Our conversation explores why storytelling in marketing creates deeper connections than traditional sales methods. David shares how the right mix of persuasion techniques and sales storytelling can transform your marketing strategies and drive business growth. If you're curious about how storytelling can help you build trust and boost conversions, you won't want to miss this insightful discussion where David breaks down exactly what makes stories so powerful in business.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing David Garfinkel
  • [00:54] Story Frameworks
  • [03:11] What are Persuasion Stories?
  • [05:22] How to Make a Conversational Story
  • [06:48] Merging Stories and CTAs
  • [09:09] Using Stories to Get Attention
  • [12:39] Mistakes in Storytelling
  • [13:28] Learning from Your Favorite Books
  • [15:30] AI in Storytelling
  • [18:51] Is There a Formula to Storytelling?


More About David Garfinkel


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE5568149712.mp3
Category: -- posted at: 3:30am MDT

Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers. Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content.

Today we discussed:

  • [00:09] Introducing Emily McGregor
  • [01:12] What is Comedic Content?
  • [02:32] Comedy Great for Customer Connections
  • [03:44] Is There a Formula to Funny?
  • [04:27] Comedy Communicates You Understand
  • [05:47] How Low Budget Ads Can Compete
  • [08:49] Developing a Brand Voice with Humor
  • [09:57] Which Industries Can Use Comedy?
  • [10:59] The Comedy Writing Process
  • [13:49] When Jokes Fall Flat
  • [14:25] Understanding Your Ideal Client
  • [15:47] What is the Place of Video in Marketing Channels?


More About Emily McGregor


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Direct download: ETTTE7744391411.mp3
Category: -- posted at: 3:55am MDT

Matthew McQuinn of Coldlytics shares his expertise in transforming cold outreach into a powerful lead generation engine for digital agencies and B2B companies. Through personalization and laser-focused prospecting lists, Matthew reveals how businesses can dramatically improve their outbound sales results while avoiding the common pitfalls that doom most cold email campaigns. This insightful episode delivers practical strategies for refining your lead generation and email marketing approach in 2025, with a particular focus on why smaller, highly qualified prospect lists often outperform larger, less targeted ones.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introduction to Matthew McQuinn
  • [00:54] Outreach with Intention and Value
  • [02:57] Targeting Your Cold Outreach
  • [07:18] How is AI Impacting Lead Generation?
  • [10:51] What Works to Generate Leads
  • [14:14] Brand, Privacy, and Effective Outreach
  • [16:44] Qualifying Leads
  • [21:10] The Most Effective Form of Outreach


More About Matthew McQuinn


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE5802554546.mp3
Category: -- posted at: 3:53am MDT

Join Alex Smereczniak, founder of Franzy.com, as he and John Jantsch dive into the greatest generational wealth transfer in history, the growing trend of people breaking free from their 9-to-5, and how Franzy’s transparent platform is helping individuals add to their portfolios or start their entrepreneurial journey at the perfect time, with the economy poised to boom.

Today we discussed:

  • [00:00] Opening
  • [01:03] Franchising History
  • [02:06] Franchise vs. Independent Business
  • [03:28] Is Franchising Secure?
  • [05:31] Alex’s Franchise Journey & Franzy
  • [07:14] Who Invests in Franchises?
  • [08:34] Franchising is Easier Than You Think
  • [09:29] Keys to a Profitable Franchise
  • [14:11] How Franzy Supports Franchising
  • [17:57] Franchise Red Flags
  • [19:15] Getting Started with Franzy


More About Alex Smereczniak


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This episode of the Duct Tape Marketing Podcast is brought to you by Franzy

Looking to find the perfect franchise opportunity? Franzy is revolutionizing franchise discovery by cutting out costly middlemen and democratizing access to data. Like Zillow for franchising, Franzy connects prospective franchisees directly with emerging brands—no 60% broker commissions, just smarter matches. Explore the future of franchise investing at https://franzy.com.

Direct download: ETTTE9869850865.mp3
Category: -- posted at: 3:30am MDT

We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!

Today we discussed:

  • [00:00] Opening
  • [01:15] AI vs Previous Tech Excitement
  • [03:25] Approaching AI Strategically
  • [05:02] Adopting the Right Mindset Around AI
  • [10:47] The Human Element Stands Out
  • [13:04] Importance of Storytelling for Your Brand
  • [13:49] AI's Impact on Marketing
  • [16:08] The Future of Personalization
  • [18:55] Marketing Focus for 2025


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Direct download: ETTTE5436383026.mp3
Category: -- posted at: 3:30am MDT

On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introducing Nick Sonnenberg
  • [00:44] How Nick Stopped Drowning in Work
  • [06:25] Prioritizing Where to Start
  • [07:46] Focusing on What Matters
  • [10:08] Investing in Implementing Change
  • [11:34] Solving Operational Efficiency Holistically
  • [12:48] Best Practices of CPR (Communication, Planning, and Resources)
  • [16:24] What Size Business is CPR for?
  • [18:14] Find Out More About Nick and His Work


More About Nick Sonnenberg


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE2072077331.mp3
Category: -- posted at: 3:30am MDT

Join me for a fascinating conversation with with brand strategist Jacqueline Lieberman, founder of Brand Crudo and trusted advisor to industry giants like Google, Unilever, and Lexus. She introduces us to her groundbreaking Anti-Focus Group methodology, which transforms traditional market research by replacing sterile conference rooms with intimate VIP dinners. Discover how this innovative approach to B2B marketing uncovers authentic customer insights and helps brands build stronger connections through sophisticated, genuine conversations that drive actionable strategy.

Today we discussed:

  • [00:09] Introducing Jacqueline Lieberman
  • [01:10] Anti-Focus Group Dinners: A New Approach to B2B Research
  • [05:17] Leveraging Dinner Events for Authentic Customer Feedback
  • [09:41] Impact of VIP Dinners
  • [12:41] Client Feedback of Anti-Focus Group Dinners
  • [14:38] Logistics and Strategy for B2B Client
  • [16:06] Scaling the Impact of Group Dinners


More About Jacqueline Lieberman


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Direct download: ETTTE2875824022.mp3
Category: -- posted at: 3:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.

Today we discussed:

  • [00:00] Opening
  • [00:09] Introduction to Duncan Wardle
  • [01:00] Defining Innovation and Embedding a Culture of Creativity
  • [03:12] Embracing Innate Creativity
  • [04:48] The Future of Employability
  • [09:38] Collaborative Brainstorming Exercise
  • [12:43] Unlocking Creativity through Playfulness and Collaboration
  • [17:01] River of Thinking and Innovation


More About Duncan Wardle


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE3697793192.mp3
Category: -- posted at: 3:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice. Robert is an expert in workplace culture, employee retention, and leadership. His work challenges outdated corporate practices and offers fresh strategies for creating thriving workplace environments.

During our conversation, Robert shared powerful insights on why the traditional "two weeks' notice" practice is no longer effective and how companies can replace it with the Open Transition Program. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty.

Robert Glazer’s fresh perspective on employee transitions offers actionable strategies for improving employee retention, workplace culture, and corporate reputation. By replacing outdated practices like the two weeks' notice with the Open Transition Program, businesses can create a supportive, loyal, and high-performing work environment.

Today we discussed:

  • [00:00] Opening
  • [00:34] Introduction to Robert Glazer
  • [01:20] Problems with the Traditional Two Weeks Notice
  • [03:45] Replacing Two Weeks Notice with the Open Transition Program
  • [05:30] Addressing Employee Performance Issues Early and Constructively
  • [10:04] Organizational Culture and Open Transition Programs
  • [17:24] Structured Employee Transitions and Client Retention


More About Jay Papasan

Robert Glazer's website - https://robertglazer.com/

Connect with Robert Glazer on LinkedIn: https://www.linkedin.com/in/glazer/


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Direct download: ETTTE5634947325.mp3
Category: -- posted at: 10:14am MDT

In this episode of the Duct Tape Marketing Podcast, I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of focus. His expertise spans habit formation, goal setting, and purposeful decision-making, all aimed at fostering clarity and productivity in a world filled with distractions.

During our conversation, Jay shared powerful insights from his book and personal experiences, highlighting how small shifts in mindset and behavior can lead to transformational outcomes. From adopting effective morning habits to aligning decisions with core values, Jay broke down actionable strategies to help you navigate competing priorities, improve time management, and achieve sustainable business growth.

Today we discussed:

[00:00] Opening

[00:09] Welcoming Jay Papasan

[01:44] The Longevity and Impact of The One Thing

[06:34] Understanding the Concept of The One Thing and Applying Core Values

[12:03] Impactful Habits for Personal and Professional Success

[17:43] Evolution and Offerings of The One Thing Training Company


More About Jay Papasan

Jay Papasan's website - https://www.jaypapasan.com/

Connect with Jay Papasan on Instagram: https://www.instagram.com/jaypapasan/?hl=en


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE1738526780.mp3
Category: -- posted at: 3:30am MDT

This episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.

In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year.

Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies.

Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums.


Key Takeaways:

In this episode:

  • Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy.
  • Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads.
  • Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach.


Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age.


More About Amanda Holmes:


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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape



Direct download: ETTTE8906195957.mp3
Category: -- posted at: 3:30am MDT

This episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers.

Key Takeaways

In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation.

You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing.


More About Kate Bradley Chernis:

  • Connect with Kate on LinkedIn - linkedin.com/in/katebradley/
  • Visit Lately AI - lately.ai/
  • Subscribe to see Lately on Youtube - youtube.com/LatelyAI


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE8576518227.mp3
Category: -- posted at: 3:30am MDT

This week's episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.

In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.

Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.

More about Seth Godin:


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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Direct download: ETTTE1568017260.mp3
Category: -- posted at: 3:30am MDT

This episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Deiss, a serial entrepreneur, author, and the founder of digitalmarketer.com. Our discussion begins with his latest book, "Get Scalable: The Operating System Your Business Needs to Run and Scale Without You." and pivots to invaluable insights on breaking free from the Founder's Curse and unlocking business value beyond yourself.


Key Takeaways

Embark on a transformative journey with Ryan Deiss in this Duct Tape Marketing Podcast episode, where he unveils strategies unlock scalable business growth, gain insights into the power of value engines, strategic rhythms, and high-output teams. Learn the art of overcoming founder indispensability, mapping value creation flows, and implementing a meeting rhythm that actually works. Whether you're a seasoned entrepreneur or just starting, Ryan's actionable insights will empower you to build a thriving business that stands the test of time.


More About Ryan Deiss:


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE8447181183.mp3
Category: -- posted at: 3:30am MDT

This week's episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders.


Key Takeaways

Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape.


More About Hortense le Gentil:


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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Direct download: ETTTE9579197753.mp3
Category: -- posted at: 3:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences.

During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty.

Today we discussed:

[00:00] Who is Tommy Mello?

[02:14] Optimizing Recruitment and Service Quality

[04:05] Branding Goes Beyond Your Logo

[07:26] Motivating Employees to Perform

[12:37] Recruiting vs. Creating A-Players

[15:52] Using Marketing to Recruit


More About Tommy Mello


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE1418571125.mp3
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In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.

As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.

Today we discussed:

  • [0:00] Opening
  • [01:50] The Leadership Gap in Marketing
  • [02:57] Why Marketing Leadership Matters
  • [03:39] Steps to Fix Marketing Leadership Gap
  • [08:48] Marketing Leadership as a Service


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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Direct download: ETTTE8862396734.mp3
Category: -- posted at: 5:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interviewed Nick Bennett, a pioneering expert in B2B influencer marketing who's reshaping how companies approach digital marketing strategies. As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, Bennett reveals the transformative power of authentic creator partnerships in today's competitive business landscape.

The conversation uncovers a critical shift in B2B marketing: moving from traditional, corporate-driven approaches to a more human-centric, creator-powered strategy that drives real business results. Bennett's insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth.

Today we discussed:

  • [01:02] Who is Nick Bennett?
  • [01:40] Defining Influencer Marketing in B2B vs B2C
  • [03:51] Best Practices for B2B Marketing and Influencer Integration
  • [06:48] Challenges and Misconceptions in B2B Influencer Marketing
  • [08:48] Successful Product Launch with Influencer Program
  • [11:34] Effectiveness and Authenticity in Influencer Partnerships
  • [15:23] Navigating Global Influencer Marketing
  • [18:47] Niche Focus and Controversial Content for Engagement


More About Nick Bennett


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This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Direct download: ETTTE8486132350.mp3
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In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Chung, a bestselling author and transformative leader with over 30 years of experience driving growth and building high-performing teams. Stephanie, a trailblazer in private aviation as the first African American woman to lead a private jet company, shared insights from her book, Ally Leadership: How to Lead People Who Are Not Like You.

Our conversation explored the evolving dynamics of modern workplaces, the importance of building bridges across differences, and actionable strategies leaders can use to foster inclusion and trust. Whether you’re managing diverse teams, navigating generational divides, or seeking tools to lead empathetically, Stephanie’s advice is a game-changer for today’s leaders.

Today we discussed:

  • [0:00] Opening
  • [01:03] Who is Stephanie Chung?
  • [01:40] Introduction to ALLY Leadership
  • [03:12] Diversity in Leadership: Broadening the Conversation
  • [05:09] Cultivating Cultural Intelligence and Effective Leadership
  • [14:21] Overcoming Unconscious Bias Through Human Connection
  • [20:16] Barriers and Benefits of Leading Diverse Teams
  • [22:57] Creating a Psychologically Safe Workplace


More About Stephanie Chung


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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Direct download: ETTTE2342134557.mp3
Category: -- posted at: 3:30am MDT

In this episode of the Duct Tape Marketing Podcast, I interviewed Jon Acuff, a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.

Our conversation dives deep into the pitfalls of goal setting, the common reasons people abandon their goals, and the proven strategies to overcome these challenges. Whether you're struggling to take the first step or sustain momentum, Jon's practical tips will inspire you to set achievable goals and make steady progress.

Today we discussed:

  • [01:02] Who is Jon Acuff?
  • [03:36] Unique Approach to Goal Setting
  • [05:11] Understanding and Utilizing Regret for Positive Change
  • [07:07] Building Achievable Goals and Addressing Unequal Opportunities
  • [10:39] Balancing Aspirational and Realistic Goals
  • [10:29] Why You Should Unitask Instead of Multitask
  • [14:58] Prioritizing Goals and Embracing Failure for Success
  • [18:56] Overcoming Fear of Success and Learning from Failure


More About Jon Acuff

  • Jon Acuff's website - http://jonacuff.com
  • Connect with Jon Acuff on LinkedIn: https://www.linkedin.com/in/jonacuff/


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Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy here: dtm.world/freeprompts


This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Direct download: ETTTE4364427321.mp3
Category: -- posted at: 3:30am MDT

In this episode of the Duct Tape Marketing Podcast, I discuss the marketing landscape heading into 2025.

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. These trends highlight the increasing role of AI, hyper-personalization, decentralized communities, and authenticity in crafting impactful strategies.

I shared actionable insights on leveraging generative AI, exploring platforms like Reddit and Bluesky, and embracing customer-centric values to build trust and loyalty. Whether you’re a small business owner or part of a marketing agency, these predictions offer a roadmap for navigating the rapidly evolving digital ecosystem in 2025.


I Talk About:

  • [00:48] Hyper-Personalization Powered by Generative AI
  • [02:45] Decentralized Communities and the Shift Away from Traditional Social Media
  • [04:43] Generative AI-Led Creative Production
  • [07:50] AI-Driven Marketing Orchestration
  • [09:42] Brand Marketing as the New Standard
  • [11:14] AI Transparency and Consumer Trust
  • [13:00] Closing Thoughts & Actionable Advice for 2025


More about John Jantsch:

Check out John Jantsch's agency and consultancy Duct Tape Marketing at https://ducttapemarketing.com/

Connect with John Jantsch on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/

Get free stuff & sign up for his weekly newsletter - https://ducttapemarketing.com/dtmnews/


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Direct download: ETTTE2364030027.mp3
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In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Chad Hoeppner, a political communications expert, CEO of GK Training, and author of Don't Say Um: How to Communicate Effectively to Live a Better Life.

Hoeppner is known for his work with high-profile leaders, including Andrew Yang, and as an adjunct professor at Columbia Business School. Our conversation dives deep into the art of effective communication, uncovering actionable public speaking tips and exercises to transform average speakers into confident, expert communicators.

Whether you want to eliminate filler words, speak with intentionality, or learn how to engage an audience effortlessly, Hoeppner’s insights offer practical tools for anyone looking to become a better speaker and communicator.

Today we discussed:

  • [00:00] The Power of Questions
  • [03:06] Feeling Seen and Self-Awareness
  • [05:54] The Art of Listening
  • [09:02] Engaging in Business Conversations
  • [12:06] Intrapersonal Communication and Self-Reflection
  • [15:03] Navigating Different Personalities
  • [18:02] Conflict Resolution Strategies


Michael Chad Hoeppner's website - https://dontsayum.com/


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This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. Duct Tape Marketing podcast listeners can take a free test drive at oracle.com/ducttape

Direct download: ETTTE4739442247.mp3
Category: -- posted at: 9:00am MDT

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters.

Jeannie Walters is an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators, a firm that helps companies increase sales and customer retention through elevated customer experiences.

Trailblazing the movement from “Reactive Customer Service” to “Proactive Customer Experience,” Walters is the leading authority for improving employee and customer relationships.

Walters is a founding member of the Customer Experience Professionals Association and a trusted advisor to numerous Fortune 500 companies, including Orangetheory Fitness, SAP, Comcast, and JPMorgan Chase. As an educator, her LinkedIn Learning courses have inspired over 500,000 learners worldwide. A Certified Speaking Professional and proud Professional Member of the National Speakers Association, Jeannie has captivated audiences of tens of thousands across three continents with her expertise and insights.

In this episode, we discuss the importance of understanding and improving customer experience—not service, experience! We also discuss the relationship between customer experience and marketing, the role of technology, generational differences in customer expectations, the significance of speed (how soon is "soon"?), and the necessity of building a customer-centric culture. Jeannie emphasizes the need for organizations to adopt a mindset focused on customer experience, implement effective strategies, and continuously test and adapt their approaches based on feedback.

More About Jeannie Walters:

  • Check out  Jeannie Walters' Website
  • Connect with  Jeannie Walters on LinkedIn

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If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Direct download: ETTTE4551620291.mp3
Category: -- posted at: 10:00am MDT

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright. Dr. Wright is a communication expert, coach, facilitator, and former communication professor. She empowers organizations to enhance the way people feel recognized, understood, and appreciated. As an executive coach and speaker, she guides leaders to express their highest selves with authentic authority and grace. Her popular TEDx Talk, “Ask Better Questions to Build Better Connections,” has inspired people around the world to become stronger communicators in their everyday lives. Dr. Wright has been featured in Fast Company, Essence, and Mashable, and is the creator of Can We Talk? Cards – 50 questions designed to take the guesswork out of small talk.

We talk about the importance of asking the right questions to foster better connections and how self-awareness and active listening are crucial in effective communication, especially in business settings. Dr. Wright's emphasis on making others feel seen and heard and how thoughtful curiosity can enhance interpersonal relationships. Our conversation also touches on navigating different personalities within teams and strategies for resolving conflicts.

More About Dr. Amber L. Wright:


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Direct download: ETTTE6505402777.mp3
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In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the past decade’s most influential photographers. He’s created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination. His fine art has been showcased globally, and he contributed to the Pulitzer-winning Snowfall story in The New York Times.

As a tech innovator, Chase created Best Camera, the first photo-based social networking app, and wrote the bestseller Creative Calling. He also founded CreativeLive, an online learning platform acquired by Fiverr in 2021, where over 50 million students have honed their creative skills.

In his new book 'Never Play It Safe'. We discuss the concept of Safety, strange as it may sound and the importance of attention in achieving success, overcoming self-doubt, the role of play in life, and the necessity of practice in mastering any skill. Chase emphasizes that the best experiences in life often lie beyond our comfort zones and that we must learn to pay attention to what truly matters to us.

More About Chase Jarvis:


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If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.



 

Direct download: ETTTE8919377762.mp3
Category: -- posted at: 8:00am MDT

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).

With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.

We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.

From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.

Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.

More About Brandy Burch:


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Direct download: ETTTE3885648025.mp3
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In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being interviewed by Sara Nay. Sara Nay is the COO of Duct Tape Marketing. She oversees day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.

She focuses on strategic planning, goal setting, and directing the company's operations in support of its goals. And on a personal note, she’s also my daughter—which makes me “Pop Pop” to her kids!

In this episode, we change it up a bit as I become the interviewee. We explore my journey into entrepreneurship, why I started my own business, why I didn’t work for someone else (the answer will surprise you), my passion for small businesses, and the evolution of marketing over the years.

I reveal lessons from my polar opposite parents and my former fears about running a business.

We also dive into my favorite topic: the impact of AI on small businesses, the opportunities and challenges they face, and the importance of curiosity and innovation in business.

I wrapped up with a glimpse into my future aspirations—what might life look like after Duct Tape? And I answered the timeless question: What’s my all-time favorite business book?

Rate, Review, & Follow on Apple Podcasts

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Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Direct download: ETTTE5376756605.mp3
Category: -- posted at: 8:00am MDT

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.

In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.

Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.

Key Takeaways:

  • Personalization is about creating customer experiences at scale.
  • AI enhances personalization by analyzing customer data.
  • The privacy factor in personalization must be managed carefully.
  • 70% of consumers are comfortable with data use for value.
  • Speed of learning is crucial for competitive advantage.
  • Companies often have more data than they realize, but it's fragmented.
  • AI can help integrate data from various sources effectively.
  • Successful personalization can lead to increased customer satisfaction.
  • Content should be bite-sized and easily digestible for consumers.
  • Empowering customers with their data can enhance their experience.

More About David Edelman:

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Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Direct download: ETTTE3546997230.mp3
Category: -- posted at: 8:00am MDT

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey’s world-renowned content to drive success within organizations. Her insights into the strategies and principles for building exceptional leaders, robust systems, and winning cultures demonstrate how FranklinCovey’s blended learning solutions create real, practical impact—enabling the critical behavior changes needed for transformational results.

She is a co-author of the #4 Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and Project Management Essentials for the Unofficial Project Manager


More About Kory Kogon:


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If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn!

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.


This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.



Direct download: ETTTE9870392799.mp3
Category: -- posted at: 8:00am MDT

In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan, founder of Duda, a website builder designed for marketing agencies and small businesses. As a digital marketer since the birth of the internet, I remember Duda's early days. In this episode, we discuss the evolution of this website builder from a mobile-first solution to a comprehensive platform for responsive web design.

Given how competitive the market is, Itai Sadan shares insights on the strategic shift to focus on web professionals and agencies. We also talk about the role of AI in enhancing agency efficiency and the unique value Duda offers compared to competitors like WordPress. Also, being one of this episode’s sponsors, Itai Sadan gives a Cohen Brothers explanation of the origin of the brand’s unique name.

 

Key Takeaways:

  • Duda started as a mobile-first solution for small businesses.
  • The platform evolved to support responsive web design.
  • Focusing on web professionals helped Duda clarify its mission.
  • AI is transforming how agencies operate and deliver services.
  • Duda provides tools to enhance agency productivity and efficiency.
  • The company emphasizes the importance of websites in marketing.
  • Duda's support team offers 24/7 assistance to users.
  • The platform integrates various tools to streamline website creation.
  • Duda is committed to improving Core Web Vitals for better performance.
  • The name 'Duda' is inspired by the film The Big Lebowski.


More About Itai Sadan


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Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

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Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts


This episode of The Duct Tape Marketing Podcast is brought to you by:

Duda - Today's episode is sponsored by Duda—the web design platform trusted by agencies to create beautiful, high-performing sites fast. Ready to impress your clients? Visit duda.co and start building something amazing!

ActiveCampaign - Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! https://www.activecampaign.com/free

Direct download: ETTTE8277598201.mp3
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In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman. A writing mentor with two decades of experience under her belt.

She founded The Inspired Writer Community, an online mentoring community for writers at any stage in their writing lives. Her bestselling book The Writer’s Roadmap: Paving the Way To Your Ideal Writing Life helps thousands find their way in the writing world. Her international writing retreat and website are listed as The Write Life’s top resources for writers, and her words have appeared in The New York Times, Washington Post, Longreads, and Guernica, among others.

Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. We discuss the profound impact of writing a book on business success, the importance of storytelling in both fiction and nonfiction and the role of coaching in the writing process. We also explore how books can serve as trust builders, the influence of AI on writing, and strategies for finding time to write amidst busy schedules.

Key Takeaways:

  • Writing a book acts as a calling card for businesses.
  • A book can directly lead to client engagement and revenue generation.
  • Books can amplify credibility and visibility in the market.
  • Every business can benefit from telling their story through a book.
  • Books are part of a continuous learning process.
  • Setting clear goals for your book is essential for success.
  • Writing solidifies your process and helps define your next steps.
  • Feedback from readers and peers can guide future writing projects.
  • Both fiction and nonfiction writing share common storytelling elements.
  • Coaching can alleviate the challenges and self-doubt in writing.

More About Leigh Shulman:


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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle: http://oracle.com/ducttape

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Direct download: ETTTE7026303527.mp3
Category: -- posted at: 8:00am MDT

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.

In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.

Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.

More about Seth Godin:

  • Seth Godin's Blog: https://seths.blog/
  • Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/
  • Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z


If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged.

We discuss the findings of a recent benchmark report on CONVERSION RATES. That’s right—we tried to get rid of email, but it looks like it has entered the chat again.

Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.

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In this Duct Tape Marketing Podcast episode, I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty and drive business growth. He’s a bestselling author with a fresh perspective on how businesses can transform their customer service strategies to foster enduring loyalty.

In his latest book, "Can Your Customer Service Do This?: Create an Anticipatory Customer Experience that Builds Loyalty Forever," Micah delves deep into the intricacies of customer service, making it an indispensable read for entrepreneurs eager to elevate their customer relations and propel business success.


Key Takeaway:

Anticipatory customer service is not just about reacting to a customer's needs but predicting them. By serving even the unexpressed wishes of customers, businesses can create an unparalleled customer experience that fosters brand loyalty and catalyzes growth. In an era where customers crave personalization and a touch of anticipation, this approach is a game-changer in the marketing and customer service sectors.

 

More About Micah Solomon:


This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

http://oracle.com/ducttape


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In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership. She discusses how data-driven information can transform business communication and productivity while addressing common misconceptions about leadership tools. Tiffany Slowinski emphasizes the need for buy-in from leadership and the role of self-awareness in effective team management.


More About Tiffany Slowinski

  • Check out Tiffany Slowinski's Website - https://www.teamsparkadvisors.com/
  • Follow Tiffany Slowinski on LinkedIn - https://www.linkedin.com/in/tiffanyslowinski/


Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts


This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

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Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She also authorizes The Sabbatical Method: How to Leverage Rest and Grow Your Business. With a wealth of experience in helping agency owners find a balance between their work and rest, Alyson sheds light on how the Sabbatical Method can revolutionize how marketing systems are handled.


Key Takeaway:

Working less to achieve more is a paradigm shift in the traditional hustle culture, especially among agency owners in the marketing realm. Alyson Caffrey joins me in elucidating how the Sabbatical Method is transforming the marketing systems landscape. We delve into the concept of "systematic rest," an innovative approach to interspersing work with adequate rest to prevent burnout and enhance productivity and creativity significantly. By embracing the Sabbatical Method, agency owners are discovering a potent strategy to scale their business while reducing the hours they traditionally grind away, making the notion of working less to achieve more a reality.


More About Alyson Caffrey


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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the changing tides can lead to more tremendous success for businesses and marketing professionals; however, why might it not be for everyone?


Key Takeaway:

In marketing, focusing on a niche can be advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from tacticians to orchestrators and leverage your strategic skills to serve your niche.


Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts


This episode of The Duct Tape Marketing Podcast is brought to you by: ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!


https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo

 

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In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth.


Key Takeaway:

Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities.


More About Angelo Ponzi:

  • Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/
  • Angelo's website - https://www.craftmarketingandbranding.com/


Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she founded the Elizabeth Elting Foundation, a non-profit organization created to break down systemic barriers and foster systemic change for women and other underserved communities.

She has been named one of Forbes’ Richest Self-Made Women every year since the list’s inception. She is the author of the upcoming book DREAM BIG AND WIN: Translating Passion into Purpose and Creating a Billion-Dollar Business and a contributor at Forbes and SWAAY. Relisten and Enjoy!


Key Takeaway:

Almost any dream can become a reality with the right mindset and strategies. Learn how setting goals with deadlines, embracing constant innovation, and empowering women can lead to billion-dollar success. Liz's journey from starting TransPerfect to her philanthropic endeavors is an inspiring roadmap for aspiring entrepreneurs and leaders. Dream big, take action, and win!


More About Liz Elting:



Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts



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In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.

Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.

We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.

 

Key Takeaways

  • Cybersecurity is crucial for marketing firms and small businesses.
  • System hardening can be done without a large budget.
  • Managing security in a distributed workforce requires clear policies.
  • Google Workspace users should regularly review linked accounts.
  • Password managers are essential for secure password storage.
  • Two-factor authentication (2FA) is a must for all software.
  • SOC 2 compliance is a common standard for businesses.
  • AI poses unique risks in cybersecurity that need to be addressed.
  • Adding layers of security can deter potential attacks.
  • Educating employees about security risks builds trust.


 

More About Zach Kromkowski:

  • Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/
  • Check out his Website - http://senteon.co/
  • Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks

 

This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today


Rate, Review, & Follow on Apple Podcasts

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts


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In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.

 

 

Key Takeaways


  • The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy.
  • The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy.
  • Each element has several components that must be addressed to create a comprehensive marketing strategy.
  • The framework helps businesses simplify and organize their marketing strategy.

 


Chapters


[00:00] Introduction to the Duct Tape Marketing Snapshot

[02:24] The Three Core Elements of a Marketing Strategy

[03:15] Addressing the Key Components of Brand Strategy

[05:36] Building a Growth Strategy: From Awareness to Lead Conversion

[09:48] Mapping the Customer Journey in the Customer Strategy

 

This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.


Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts


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In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business.

During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth.


Key Moments

[00:00] Who is Michael Mirau and what are Family Business Dynamics

[02:59] Challenges Unique to Family Businesses

[05:57] The Importance of Healthy Relationships especially for family business

[09:00] Navigating Leadership Transitions

[ 12:01 ] Example of How to Compete as a Service Business

[14:30] Intentional Succession Planning

[18:50] How to connect with Mirau and resources for family businesses


More about Michael Mirau

  • GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz
  • Check out Mike's website: https://www.resultsimproved.com/michael-mirau
  • Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved


This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttape


Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/


Rate, Review, & Follow on Apple Podcasts

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Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."

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In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. 

During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.


Chapters

[00:00] Introduction and the senior living marketing boom

[02:42] Understanding the SMART Marketing Framework

[05:16] The Role of Strategy in Senior Living Marketing

[08:35] Differentiation in a Competitive Market

[12:49] Aligning Marketing and Sales Strategies

[16:59] The Critical Role of Websites in Sales

[19:56] Introducing Smarter Marketing Certification


More About Debbie Howard:

Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2

Check out Debbie’s website - https://seniorlivingsmart.com/

Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/


This episode is sponsored by Oracle - http://oracle.com/ducttape


Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/


Rate, Review, & Follow on Apple Podcasts

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Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Then, let us know what you loved most about the episode.

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In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'.

He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumnus, Gottlieb champions a leadership philosophy centered on strategy, empowerment, and consistent execution while founding charitable initiatives like “Windows for a Cause” and “Baths for the Brave”.

We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Brian shares insights on effective feedback techniques, the significance of employee engagement, and how to align a team around a joint mission. The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews.

 

Key Takeaways

  • Starting a business with limited resources can lead to innovative solutions.
  • Belief in people is crucial for leadership and team success.
  • Aligning a team around a joint mission enhances performance.
  • Creating a positive employee experience is essential for retention.
  • Feedback should be constructive and encouraging to foster growth.
  • Stay interviews provide valuable insights into employee satisfaction.
  • Company culture is shaped by the behaviors tolerated within the organization.
  • Community initiatives can enhance employee engagement and brand reputation.
  • Recruitment should focus on finding individuals who align with the company's mission.
  • Training and development are crucial to building a skilled workforce.

 

More About Brian Gottlieb:


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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers. 

Tim Grahl dedicates himself to helping authors craft better narratives and bring their work to readers. His expertise lies in applying the Story Grid methodology to fiction and nonfiction, guiding writers through creating compelling, well-structured stories. Under Tim’s leadership, Story Grid has become a valuable resource for authors seeking to refine their craft and successfully navigate the publishing landscape. His book, “The Shithead: A Novel in Fifty Songs,” is set to be released on the 19th of September this year.

 

Key Takeaways

  • Writing is a skill that requires deliberate practice and expert feedback.
  • Start by writing short scenes before attempting to write an entire novel.
  • Books have the power to leave a legacy and impact readers.
  • Expert feedback is crucial for improving writing skills.


More About Tim Grahl:


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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

 

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

 

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In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach.

He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines.

Jay Schwedelson also founded GURU Media Hub, hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, “Do This, Not That!: For Marketers,” is a top-rated marketing podcast in the U.S. Through Outcome Media, Jay’s team runs over 40,000 campaigns annually for top global brands. He’s been recognized as a top industry leader and inducted into the Hall of Fame at the University of Florida College of Journalism and Communications.

We discuss the importance of subject lines in email marketing and share tips for improving open rates. We also cover

  1. The significance of call-to-action buttons
  2. The timing of email sends
  3. ESPs' (Email Sending Providers) role
  4. The relationship between email and landing pages
  5. List hygiene and the impact of AI and privacy on email marketing

 

Key Takeaways:

Subject Lines: Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity.

Call-to-action buttons: CTAs should be written in the first person to increase click-through rates. The language should focus on what’s in it for your recipient rather than what you want.

Timing: We all know the timing of your email depends on the type and target audience. Newsletters do well at the start of the week, while offer-based emails may perform better on weekdays or weekends. Or do they?

ESPs: The selection of an ESP should be based on your business’s specific needs. Different ESPs specialize in various types of email marketing, such as B2C or B2B. When you’re tempted to blame your ESP, ask if you chose wisely.

Landing Pages: Email and landing pages should be closely connected. Emails should direct recipients to specific landing pages that are optimized for conversion. Social proof, such as testimonials, can make your landing pages more compelling.

List Hygiene: List hygiene is essential for maintaining email deliverability. Hard bounces should be immediately removed from the list, and soft bounces should be monitored and removed after multiple occurrences.

AI: AI is expected to significantly impact email marketing in the future. Apple’s iOS 18 will introduce AI-driven email bucketing, which will affect how emails are categorized and displayed on mobile devices.

 

More About Jay Schwedelson:

Check Out his Website - https://jayschwedelson.com/

Visit Guru Conference - http://www.guruconference.com/

Add him on LinkedIn - https://www.linkedin.com/in/schwedelson/


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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once.

In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.

Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing:

  1. Quality
  2. Reliability
  3. Safety, and
  4. Health.


He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.

 

Key Takeaways

  • Providing high-quality service and multiple options can significantly increase revenue for home service contractors.
  • The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health.
  • Managing opportunities and anticipating future needs are crucial for delivering exceptional service.
  • Marketing plays a vital role in communicating the value of a service and building trust with customers.


More About Joe Crisara:


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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

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In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?

I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation?

With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats.

I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.

 

Key Takeaways

  • Content is essential for building trust and authority.
  • AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content.
  • Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content.
  • Using AI to create videos and repurpose content can save time and effort in content production.
  • The content sprint methodology involves starting with original content and using AI to generate additional assets.


Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts


This episode was brought to you by:


ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

 https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo


Wix

work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.

https://www.wix.com/studio

Direct download: ETTTE7522161508.mp3
Category: -- posted at: 8:00am MDT

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing.

I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?!

Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you shouldn’t just repurpose your content but make it purposeful.

I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Stick around for 10 minutes of me crossing the line between fact and opinion as I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your agency better.

 

Key Takeaways (Or What I Believe)

  • Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market.
  • Focus on solving your ideal client’s problems rather than just promoting your products or services.
  • Create purposeful content and use marketing automation to personalize your interactions with customers.
  • Build long-term relationships with customers and prioritize customer experience as the true differentiator.
  • Measure the effectiveness of your marketing activities to avoid wasting time and money.
  • Use data to gain insights and make informed decisions.
  • Avoid unnecessary complexity in marketing and strive for simplicity and clarity.

 

Oracle


Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape

 

Wix

work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

Direct download: ETTTE6880716860.mp3
Category: -- posted at: 8:00am MDT

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you ready to put that title on your LinkedIn profile?

More so;

  • What does it mean to be a Fractional CMO?
  • What are the skills required?
  • How can this role significantly impact your agency’s growth strategy?

 

Key Takeaways:

  • Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company’s long-term goals.
  • Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy.
  • Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency.
  • Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments.
  • Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company’s bottom line, proving their value through continuous improvement.
  • Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business’s objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives.


This episode of The Duct Tape Marketing Podcast is brought to you by:


ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo


Wix

work in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites.

https://www.wix.com/studio


Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Direct download: ETTTE2399426403.mp3
Category: -- posted at: 3:29pm MDT

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.

We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues.

 

Key Takeaways

  • Ethical leadership is crucial in shaping the future of business
  • Companies need to care about their employees and the issues that their employees care about
  • Authenticity is key in balancing the potential cost of doing the right thing
  • Virtual reality and mixed reality have educational potential in understanding complex societal issues

 

Chapters

  • [00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative'
  • [02:32] Leading with Consciousness: The Ethical Imperative
  • [05:17] The Impact of the Pandemic on Business Practices
  • [10:12] Navigating the Balance: Doing the Right Thing vs. Cost
  • [17:27] Exploring Complex Societal Issues through Virtual Reality
  • [20:36] Conclusion: Connect with Andrew C. M. Cooper

 

 

More About Andrew C.M. Cooper:


Rate, Review, & Follow on Apple Podcasts

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts


This episode of The Duct Tape Marketing Podcast is brought to you by:


Oracle: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape

 

Wix: work in sync with your team all on one canvas, reusing templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.

 

Direct download: ETTTE2238888742.mp3
Category: -- posted at: 9:21am MDT

Rate, Review, & Follow on Apple Podcasts


In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made him a go-to authority for entrepreneurs and businesses looking to achieve lasting success.

In this episode, he discusses the reasons behind the highly anticipated revision of his book Launch. He explores why an update was necessary and what it takes to launch a successful product—from the initial concept to post-launch strategies. "We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you're a salesperson, a coach, launching a new product, or looking to revamp your current strategy, this episode is packed with real-world advice sure to stand the test of time.

 

Key Takeaways

With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here's to you Apple) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

 

More About Jeff Walker:


Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program


https://productlaunchformula.com/masterclass24/


If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Direct download: ETTTE9891446261.mp3
Category: -- posted at: 10:26am MDT

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In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the key to unlocking more personalized, efficient, and successful sales processes.

 

Key Takeaways


We’ve all experienced the declining effectiveness of traditional cold calls, but have we explored the potential of DMs as a high-conversion sales tool?

DMs might just be the final frontier for your business sales strategy. Sean Malone and I discuss DMs, which are emerging as a critical component of modern sales-management strategies. As DMs continue to be a sacred place for most people online, he emphasizes the importance of understanding the nuances of DM communication, including personalization, timing, and the art of crafting a compelling message that resonates with potential clients—not just anybody.

You want a potential client, a lead, not just a dead end, so perhaps don’t pitch until the 5th DM. Incorporating DMs into your sales-management toolkit is a strategic approach that balances automation with a human touch. He explains the benefits of DMs in building stronger customer relationships, increasing engagement, and ultimately driving higher conversion rates. In this episode, you’ll learn how to optimize your sales-management practices with DMs, why they’re becoming an essential sales tool, and how to leverage this approach for your agency's success.

 

More About Sean Malone:

  • Add Sean Malone on LinkedIn - https://www.linkedin.com/in/seanmalone028/
  • Check out his Website - https://flowchat.com/
  • Subscribe to Flow Chat's Youtube channel - https://www.youtube.com/c/flowchat


If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Direct download: ETTTE9561525293.mp3
Category: -- posted at: 8:00am MDT

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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market.


Key Takeaway:

The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy. The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy.

Brand Strategy: Focus on identifying your ideal customer, refining your messaging to solve their biggest problems, and ensuring your visual identity supports your brand promise.

Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. This includes content creation, advertising, and communication strategies that drive sales and create awareness.

Customer Strategy: Develop an excellent post-sale experience to wow customers, retain them, and generate referrals. This involves creating a seamless onboarding process, maintaining ongoing communication, and ensuring customer satisfaction.

Team Strategy: Ensure your team is aligned with your business, brand, growth, and customer strategies to deliver a consistent and high-quality experience.

 

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with me on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Direct download: ETTTE8778859186.mp3
Category: -- posted at: 8:00am MDT

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In this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats.

Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat offerings. He explains the importance of understanding guest needs, the role of personalized experiences, and creating a welcoming environment that encourages relaxation and connection. This episode is a must-listen for anyone looking to elevate their business retreats and achieve outstanding results.

 

Key Takeaways

We’ve all considered a business retreat to rejuvenate our teams, but have we considered what makes them truly successful?

Kevin Rains and I discuss the rising popularity of business retreats and their unique advantage in fostering team cohesion and innovation. He stresses the importance of crafting personalized experiences and creating an environment that feels like a home away from home.

Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. He states that attention to detail, understanding guest preferences, and creating memorable moments are essential for driving satisfaction and repeat visits. In this episode, you’ll learn how to design impactful retreats, why personalization matters, and why all these strategies are crucial for long-term success in the hospitality industry.


More About Kevin Rains:

  • Check out his Website - dappledlightadventures.com/
  • Follow him on Instagram - instagram.com/kevin_rains/?hl=en

 

If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.

Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Direct download: ETTTE3637096494.mp3
Category: -- posted at: 9:25am MDT