Thu, 1 June 2023
In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. More About Mary Sheehan:
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Wed, 31 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow. Her new book Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job shares the seven myths stopping people from exploring their passions and dreams. More About Kate Volman:
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Thu, 25 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford. His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. More About Mike Lenox:Learn More About The Agency Intensive Certification:Take The Marketing Assessment:
This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Wed, 24 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Andrew emphasizes how it's important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Furthermore, building trust and establishing an organic presence is essential in social media marketing. More About Andrew Barlos:Learn More About The Agency Intensive Certification:Take The Marketing Assessment:
This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Thu, 18 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing. Russel talks about how newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. By building trust, providing education, and offering entertainment, newsletters have the power to nurture subscribers and connect with them by creating engaging content, and effective calls to action. More About Russell Henneberry:Learn More About The Agency Intensive Certification:Take The Marketing Assessment:
This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Wed, 17 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business. Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. The greatest salespeople are often the opposite of what people expect them to be; They challenge societal expectations and prioritize their authenticity, vulnerability, and curiosity. By cultivating genuine care for their customers, asking impactful questions, and showing empathy, they are able to establish meaningful connections with them. More About Garrett & Colin:
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Thu, 11 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for unlimited innovation and growth. In his new book: Think8: 8 Steps to Ignite Your Creative Genius in Business, Career, & Life, Mark shares his proven method previously only available to his global Think8 clients. Mark shares that when individuals focus on their purpose and passion, they can unlock their creative energy and achieve remarkable results in various domains of life. Creativity is not limited to artistic endeavors but can be applied in business contexts as well. The Think8 methodology has 8 steps: purpose, message, tone, character, content, structure, style, and impact, when followed in sequence, leads to optimal results. More About Mark Shekter:
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Wed, 10 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services. Diana's new book with Tucker Trotter: Go Big or Go Home Book: 5 Ways to Create a Customer Experience That Will Close the Deal, teaches how to turn pitches into an emotional experience to attract your customer's attention and bring home the win. Innovating how we sell our products and services, using elements like surprise or unexpected physical objects is a perfect way to engage and create a memorable impact and a better connection with our customers. Diana highlights the need to prioritize understanding the customer's needs before talking about oneself or what our company does. More About Diana Kander:
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Thu, 4 May 2023
In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He's a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the world. Mark's new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, explains the importance of growing into one's purpose and fulfilling that purpose over time. Mark explains that a living legacy is someone who makes a difference in people’s lives and inspires them to want to do likewise. Meanwhile, purposeful growth can be aligned with profitability and philanthropy and should be the central focus for businesses as it leads to engaged and motivated team members, happier customers, and stronger communities.
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Mon, 1 May 2023
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients. AI prompts cover topics like analyzing a client's online presence, identifying the ideal client, discovering trends that can become opportunities, and even analyzing their competition. By focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Get Our Free AI Prompts For Developing A Marketing Strategy:Learn More About The Agency Intensive Certification:Take The Marketing Assessment:
This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Thu, 27 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association. Steve's new book TURNS: Where Business Is Won and Lost talks about how every decision and turn made in business whether it is big or small, can change the direction of our business, and is crucial to reflect on past turns/decisions and learn from them. Steve emphasizes that recognizing and embracing the turns is essential for success in business. More About Steve McKee:
More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 26 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray. She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Her first upcoming book Tough Titties: On Living Your Best Life When You're the F-ing Worst is a collection of her growing-up stories and saying “tough titties” to the supposed to’s in life such as: driving a car, being on time, handing in your paperwork, learning to roast a chicken, and having kids.
More About Laura Belgray:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH. |
Thu, 20 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on The Nature Conservancy European Council. He co-authored the bestselling book Bulletproof Problem Solving: The One Skill That Changes Everything and The Imperfectionists: Strategic Mindsets for Uncertain Times. Charles mentions how imperfection is a powerful tool for problem-solving in a rapidly changing world. Instead of striving for perfection and following traditional industry structures, it's important to be curious, gather diverse perspectives, and embrace uncertainty to find solutions from unexpected sources. More About Charles Conn:More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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Wed, 19 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He is the co-founder and chairman of Work Better Now, a virtual assistant company providing talented remote professionals from Latin America for US and Canadian-based small and mid-sized businesses. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media. Rob mentions that having an assistant is important for all business owners because it allows them to focus on strategy and high-level work instead of admin work. Additionally, having a virtual assistant turns out to be an amazing return on investment for the company because it saves time and money since the business owner can delegate tasks they don't enjoy or aren't good at.
More About Rob Levin:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH. |
Thu, 13 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. Amanda shares more about her journey as CEO and the challenges of implementing change in a long-standing organization. She dives into the process her father developed years ago that has helped large companies quickly double their sales and how she has helped that process evolve over the years. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies.
More About Amanda Holmes:
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Wed, 12 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. He is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want. Joe talks about the many challenges he has overcome in his life to get him to where he is today and how relationship-building and building a network play an essential role in achieving success. More About Joe Polish:
More About The Agency Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH. |
Thu, 6 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from small startups to major brands. His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention, offers a proven framework for increasing employees retention, engagement, and in the process, profits. Joey explains how companies should focus on the employee journey from the first day on the job. A new employee's first-day experience should be welcoming and inclusive, and companies should assign someone to be responsible for the entire journey from the first time the employee hears about the business until they're up and running a hundred days later. By doing so, retention numbers can significantly improve. It’s important to understand that we have humans who work at our company and celebrate them for their humanity, not only of their product.
More About Joey Coleman:
More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 5 April 2023
In this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. Mike also runs AgencySavvy, training hundreds of agency owners how to 'do' Google Ads better and scale their agencies. He co-authored The Ultimate Guide to Google Ads, now in its sixth edition, which is the world’s best-selling book on Google Ads, with over 130,000 copies sold.
More About Mike Rhodes:
More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 30 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded “Canada's Most Admired Culture Award “ in 2022, certified as “Great Places to Work - Canada” and named the “Best Remote Startups to work for”. Kristi is the author of the best-selling book It Pays to PLAY - How Play Improves Business Culture, a resource to implement play at work and improve the productivity and culture of companies.
More About Kristi Herold:
More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 29 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy. Her forthcoming book, Unwired: Gaining Control Over Addictive Technologies shatters the illusion that we can control how much time we spend on our screens by resorting to self-help measures.
More About Gaia Bernstein:
More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 23 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience.
More About Henry Adaso:
More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 22 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. Her upcoming book is called The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower where the mission is to normalize anxiety and leadership in today’s workplace. Morra shows that anxiety, with the right tools, can turn into a strength instead of a weakness.
More About Morra Aarons-Mele:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Fri, 17 March 2023
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Wed, 15 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products.
More About Christina Inge:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Fri, 10 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees. More About David Newman:
More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 9 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger:Learn More About The Agency Intensive Certification:Take The Marketing Assessment:
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Wed, 8 March 2023
In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps. Her forthcoming book, Wonderhell, reimagines the stories we tell ourselves about success bringing you happiness, and shows how mixed emotions like fear, uncertainty, and stress accompany success. More About Laura Gassner Otting:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 2 March 2023
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Resources I mention:Learn More About The Agency Intensive Certification:Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Wed, 1 March 2023
In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Nowadays, we look for tools that let us be more productive and help us save an immense amount of time. AI is a really hot trend now and accessible to make some of our tasks easier. The newest trend in AI is ChatGPT, a tool that will change the way we work and become smarter in how we collect useful information and data for our businesses in order to create smarter strategies. In this episode, I teach you how ChatGPT will be shaking up the way we work and gain knowledge. Resources I mention:Learn More About The Agency Intensive Certification:Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network. |
Thu, 23 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate, and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington. More About Stu Heinecke:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 22 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger:Learn More About The Agency Intensive Certification:
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Thu, 16 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview David Barnett. David is an Author, Speaker, Educator, Consultant, and Business Buy/Sell Process Coach who works with people to help them prepare and sell their businesses privately or buy a business privately or via a business broker. More About David Barnett:Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 15 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry:Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 9 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS Academy after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys. He's the author of the book – Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire. More About Dan Martell:
Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 8 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview Oscar Trimboli. Oscar is the author of How to Listen: Discover the Hidden Key to Better Communication - the most comprehensive book about listening in the workplace. More About Oscar Trimboli:
Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 2 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. More About Mark Schaefer:Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 1 February 2023
In this episode of the Duct Tape Marketing Podcast, I interview Camden Francis. Camden is the Founder and CEO of the Nonprofit Organization, Beyond the Crisis, the food-distribution charity, which has distributed over 100,000 dollars of food items to housing communities and homeless shelters across Massachusetts. More About Camden Francis:Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 26 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. More About Russ Ruffino:Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 25 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. Learn More About Matt Briel and Lulu:Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Lulu.
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Thu, 19 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the ‘rat race’. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. More About Ash Ali and Hasan Kubba:
Learn More About The Agency Certification Intensive:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 18 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries for almost a decade. More About James Ellis:
Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 12 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, the #1 Wall Street Journal, USA Today, and the internationally bestselling author of five books: Elevate and Friday Forward. His latest book is – Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders. More About Robert Glazer:Learn More About The Agency Intensive Certification:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 11 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon star in a new spinoff Business Hunters also executive produced by Mark Burnett. Matt is also the author of Burn The Boat: Toss Plan B Overboard and Unleash Your Full Potential. More About Matt Higgins:
Learn More About The Agency Intensive Certification:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Fri, 6 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization. More About Marcel Petitpas:
Learn More About The Agency Certification Intensive:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 5 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. More About Amanda Holmes:
More about the Agency Certification Intensive: |
Wed, 4 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. More About Andrew Warden:More About The Agency Certification Intensive Training:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network |
Tue, 3 January 2023
n this episode of the Duct Tape Marketing Podcast, I'm doing a solo show and discussing something I've been talking about lately called the Customer Success Track. Resources I Mention:
Take The Marketing Assessment:More About The Agency Certification Intensive Training: |
Mon, 2 January 2023
In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, "UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition." Steve’s speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference. We're talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. More About Steve Miller:
Learn More About The Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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Fri, 30 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, and Patch. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. More About Laura Nelson:More About The Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 29 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. More About Laura Bull:
Learn More About The Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 28 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. More About Dan Franks:More About Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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Tue, 27 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success. More About Jeffrey Shaw:
More About Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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Mon, 26 December 2022
In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner, the Head of Strategy Story Worldwide, and the current founder of BrandCrudo. More About Jacqueline Lieberman:
More About The Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 22 December 2022
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. Nowadays, we have the ability now to start businesses without really adding much overhead. You don't need an office - all you really need is a computer. But in order to scale, there are a few things you have to get right, and we've created a system to do just that. Resources I Mention:More About Certification Intensive Training:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 21 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the co-author of Instagram for Dummies 2.0 (2022) Edition. More About Jenn Herman:More About Certification Intensive Training:Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 15 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is the Co-founder of Community Factory, a community design strategist, a community enablement architect, and the Creator of Return on Emotion™. More About Liz Lathan:More About Strategy First:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 14 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Dr. Mindy Weinstein. Mindy is a leading expert in digital marketing and has been named as one of the top women in the industry globally. She is the founder of the digital marketing firm Market MindShift. More About Dr. Mindy Weinstein:More About Strategy First:Take The Marketing Assessment:This episode is brought to you by the Hubspot Podcast Network. |
Thu, 8 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. He’s out with yet another co-authored book with Nancye Green called — Tom Peters' Compact Guide to Excellence. More About Tom PetersMore About The Agency Workshop:Take The Marketing Assessment:This episode is brought to you by the Hubspot Podcast Network. |
Wed, 7 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. More About Melanie Deziel:
More About The Agency Workshop:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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Thu, 1 December 2022
In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She's the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition. More About Ann Handley:More About The Agency Workshop:Take The Marketing Assessment:This episode is brought to you by the Hubspot Podcast Network.
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Wed, 30 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a fighter jet in combat and command a fighter squadron in combat. Martha deployed six times to the Middle East and Afghanistan, flying 325 combat hours in the A-10 attack plane, earning the Bronze Star and six air medals. She's the author of the book — Dare to Fly: Simple Lessons in Never Giving Up. More About The Agency Workshop:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Fri, 25 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. More About Nancy Harhut:
More About The Agency Workshop:Take The Marketing Assessment: |
Wed, 23 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. More About Jason Feifer:More About The Agency Workshop:Take The Marketing Assessment: |
Thu, 17 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last 3 years. More About Debbie Howard:More About The Agency Workshop:Take The Marketing Assessment:This episode is brought to you by the Hubspot Podcast Network. |
Tue, 15 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art of creative initiative. She's the author of the book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas. More About Becky Blades:
Learn More About Strategy First:Take The Marketing Assessment: |
Thu, 10 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. More About Laura Goldberg:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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Wed, 9 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She's also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. More About Clare Price:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 3 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Carolyn Rodz. Carolyn serves as the co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform helping small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance tools while increasing owner success rates. Elizabeth Gore and Carolyn launched Hello Alice with the goal of helping entrepreneurs thrive with access to funding, resources, mentorship, and more. More About Carolyn Rodz:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air. |
Wed, 2 November 2022
In this episode of the Duct Tape Marketing Podcast, I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He's also the co-author of — Decisions Over Decimals: Striking the Balance between Intuition and Information. More About Paul Magnone:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 26 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He's the author of a new book we're talking about called – The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. More About Carmine Gallo:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 26 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he's helped thousands of organizations communicate with visitors on their websites, including many small businesses. More About Ben Congleton:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 20 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want. More About Joe Polish:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 19 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. More About Amanda Holmes:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air. |
Thu, 13 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands of business owners through the tools and guidance they provided for their online community. More About Jean Hanson:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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Wed, 12 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. His very popular twice-monthly newsletter is at TheBaerFacts.com. More About Jay Baer:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Thu, 6 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Brett Martin. Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY. He also serves as Adjunct Professor at Columbia Business School, where he teaches data analytics. More About Brett Martin:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network. |
Wed, 5 October 2022
In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of Immersion: The Science of the Extraordinary and the Source of Happiness. More About Dr. Paul J. Zak:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air. |
Thu, 29 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, where she is leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. More About Karrie Sanderson:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Wed, 28 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in Chicago with his wife, daughter, dog, and bike. More About Mike Evans:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Thu, 22 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide - including this one. This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.
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Wed, 21 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to over 7-figures in ARR. This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Thu, 15 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the Founder and CEO at Writesonic - an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Wed, 14 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. He's the author of a new book — The Daily Creative. More About Todd Henry:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Thu, 8 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is a co-founder of Techstars. Brad is also an author of a number of books including — Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors. More About Brad Feld:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Wed, 7 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview McKenna Sweazey. Mckenna's global marketing career has spanned the spectrum of start-ups to corporations. McKenna's own management experience and leading teams around the world have provided the foundation for her speaking and coaching around a structured approach to this new world of remote-first work. She's also the author of a new book — How to Win Friends and Manage Remotely. More About McKenna Sweazey:Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Thu, 1 September 2022
In this episode of the Duct Tape Marketing Podcast, I interview Jamie Jay. Jamie is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. He's the author of the book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way. More About Jamie Jay:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Wed, 31 August 2022
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit about a solution I'm working on to help small businesses with unifying their communication channels that way no customer opportunities are missed in the future. Resources I Mention:
Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
Direct download: DTM-John-Jantsch-Unified-Communication.mp3
Category:Podcast -- posted at: 2:38pm MDT |
Thu, 25 August 2022
In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency. More About Brent Weaver:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Wed, 24 August 2022
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with. Resources I Mention:
This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
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Thu, 18 August 2022
In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School’s late Clayton Christensen. She's also the author of the book — Smart Growth: How to Grow Your People to Grow Your Company. More About Whitney Johnson:Take The Marketing AssessmentThis episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Wed, 17 August 2022
In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. More About Dale Bertrand:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush. |
Thu, 11 August 2022
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track. Key Takeaway:After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones. I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all 5 stages over the course of a long-term business relationship. Resources I Mention:
Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
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Wed, 10 August 2022
In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision. More About Matt Dixon:
Take The Marketing Assessment: |
Thu, 4 August 2022
In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She's also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. More About Brooke Sellas:Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush. |
Tue, 2 August 2022
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the 10 essential website elements every homepage needs to have. Resources I Mention:Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
Direct download: DTM-John-Jantsch-Website-Essentials-New.mp3
Category:Podcast -- posted at: 9:16pm MDT |
Thu, 28 July 2022
In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. He's the author of a new book that comes out in August 2022 —Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping. More About Richie Norton:
Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.
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Tue, 26 July 2022
In this episode of the Duct Tape Marketing Podcast, I interview Daniel Pink. Daniel is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward, published in February. His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan’s books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. He lives in Washington, DC, with his family. More About Daniel Pink:
Take The Marketing Assessment:This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier. |
Thu, 21 July 2022
In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Mike provides local consulting to a range of businesses, big and small, across the SMB and SAAS marketplaces. He is also assisting Air.cam, an online professional photographic marketplace, with pivoting to the local marketing space and helping them bring the power of photography to every business located in the US and Canada. More About Mike Blumenthal:
Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush. |
Wed, 20 July 2022
In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush. |
Thu, 14 July 2022
In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. More About Melissa Kwan:Take The Marketing Assessment:This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush. |
Duct Tape Marketing
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business.
Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth.
Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
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